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  • The Streamer to Launch in Nigeria in Q3 2022

    Amazon Prime Video has named Insight Publicis, an agency based out of Nigeria as its creative agency of record as it prepares to launch in Africa’s biggest economy in Q3 2022.

    It is the latest move in Amazon’s investment in expanding its streaming service, available in more than 240 countries, into Nigeria’s vibrant film scene.

    Founded in 1979, Insight Publicis is a member of Redefini, the largest integrated  marketing communications group in West Africa, and also a member of Publicis Groupe, the largest marketing and communications group by capitalisation, globally. Insight Publicis’ campaigns such as the Komando ‘Girl On Fire’ campaign, 2sure’s ‘Be The Spec’ campaign, Pepsi’s ‘Love It.Live It’ campaign and a host of others, have gained national and international recognition, including the 2021 Gerety Nigerian Agency of the Year award, the BrandCom 2021 Marketing Agency of the Year, and one of the most awarded agencies at the African Cristal Media and Advertising Summit.

    With a population of over 210 million people, the continent’s largest entertainment industry, and the second biggest film industry in the world, the Nigerian market has become an important territory for the streaming players. Its entertainment sector, known globally as “Nollywood”,  is valued at just over $6 billion — with potential to become Nigeria’s most lucrative export with around 2,500 films produced annually.

    Amazon’s Prime Video has been strategically expanding its Nigerian content offering in the last year. The company  struck a multi-year exclusive licensing deal with Anthill Studios in January, a Lagos-based company behind a couple of well-received movies including Elevator Baby, and Day of Destiny. This was after closing a similar deal in December 2021 with Inkblot Studios which produced the commercially successful The Wedding Party films. Just recently, Nigerian Highlife singer Flavour N’abania was reported to have signed an exclusive deal with the streamers for the release of a biopic.

    The race by major global players to claim space and win big in the best-known African film industry is not only a testament to the landscapes financial promise – internet penetration is on a steady increase, the cost of data is low, and the smartphone is the most-used device for entertainment among 18-year-olds but also proof that the Nigerian film industry is a market that global powerhouses must prioritise.

    Insight Publicis brings an inconceivable depth of creative expertise through proven management in creating best-in-class campaigns, as well as artistic excellence, to deliver authentic African stories that align with Amazon Prime’s vision to diversify its global offer and draw audiences of Nigeria closer to the platform.

    Exciting times for the Nigerian film landscape, as well as the entire value chain, as big players, like Amazon Prime Video are leading the charge in seeking local agencies for authentic storytelling.

    About Amazon Prime Video

    Amazon Prime Video, or simply Prime Video, is an on-demand streaming service owned by Amazon. It is offered as a standalone service or as part of Amazon’s Prime subscription. The streaming service has roughly 24,000 movies and over 2,100 shows to choose from. You can also rent or buy additional movies and TV episodes not included with your subscription, and add over 100 premium channels with Prime Video channels. 

    About Insight Publicis

    Insight Publicis is Nigeria’s foremost creative agency and part of Redefini, the largest integrated  marketing communications group in West Africa, which consists of five leading creative and communication companies, including; Quadrant MSL, Starcomms Media Perspectives and All Seasons Zenith. The agency has done work for a number of brands such as Heineken, Maggi, Keystone Bank, Pepsi, Komando energy drink, Amstel Malta amongst others.

  • 9 in every 10 Zikoko article has a ridiculously hilarious meme, curated from Nollywood movies, comedy skits and your favorite politician’s bad behaviour.

    Case in point:

    10 Memes That Describe What It Means To Be Nigerian

    Memes mean a lot to us, but I’m pretty sure they mean a lot to anyone who uses the internet for anything at all. 

    Imagine a world where all the most hilarious Nigerian and African memes on the internet can be found? Movies and social media have given us some of the most hilarious memes and gifs back-to-back. From fainting governors to Sola Sobowale’s deadly expressions on King of Boys. What if you could find these hilarious African memes in one place?

    The devil works hard but the Zikoko team works harder. We went to work with some brilliant people and created memes.zikoko.com

    Here’s how it started:

    It started ironically or not so ironically on April 1 with a tweet, this tweet. 

    Trust our loyal, salary-paying oga to be down for it. 

    Since it was Kachi’s tweet that really ignited the project into process, I asked him what the whole idea for it was and here was what he said: 

    I’ve seen different people talk about how they save memes. Some people add them to bookmarks, some have special albums on their phones where they keep them. I just thought it’d be cool if we had one central place where all the memes were

    – Kachi

    If you do a Google image search for a Nigerian meme, most of the results you’ll find will be connected to a Zikoko article.

    In other words, you’re welcome.

    So with a couple of wonderful, hardworking tech bros (Kachi, OJ and Timi) and the amazing Zikoko tech team, we got to work and built this wonderful bank, library, resource — whatever you want to call it.

    Here’s how it works:

    Whether it’s for gbas gbos on Twitter, for responding to your Mother’s WhatsApp BCs or for shooting your shot, you can now find and download all your favourite Nigerian memes on memes.zikoko.com at absolutely no cost at all.

    The best part

    You know the best part? You can also upload your favourite memes on the site, so we can help each other, rest and save ourselves from memes that are not an accurate representation of the Nigerian and African experience.

    Watch the announcement video below:

    https://twitter.com/zikokomag/status/1336633815717076992

  • If you were born anything after 2005, this quiz will stress you out. A lot.


  • My fellow enraged video recorders, I welcome you. If your sibling is on this table, call them out.

    1) Pass naked in the background.

    How can I be related to this kind of human being?

    2) Sing in the background.

    Well done, Bariga Adele.

    3) Open or close the door loudly.

    Sign one million on the need to get your own space.

    4) Come to beg for bread or something ridiculous.

    Is it crack? Why now?

    5) Play loud music.

    If I slap you and FireBoy.

    6) Exist.

    Stressor.

    7) Give unsolicited commentary.

    Will you keep quiet?

    8) Remove your wig.

    Or something equally annoying to embarrass you.

    9) Beg to feature in the video.

    Why are you acting like we’re related or something?

  • Too many Nigerian music videos are boring retreads of already tired concepts. That’s why we created #WatchThis — a series that focuses on the visuals that absolutely deserve your attention.

    Burna Boy — “Odogwu”

    A few weeks ago, Burna Boy dropped “Odogwu” — his second single since his Grammy-nominated magnums opus, African Giant. Now, the afro-fusion star has released a fitting video for the incredible song.

    The song’s title, “Odogwu”, which is an Igbo moniker reserved for men who have achieved great things, feels especially apt when you consider the past two years of Burna Boy’s remarkable career.

    For the TG Omori-directed video, Burna Boy leans into the song’s Igbo influences, celebrating the fashion and the culture. It’s another stunning clip from one of Nigeria’s greatest living artists.

  • The Friendzone.

    You might think it isn’t a real place, but it is.

    Complete with a logo and everything.

    But what is it really?

    And more importantly, how does one get out of it?

    If you weren’t paying attention before, you might want to get your notebook out and start writing.

    This video is basically a crash course on everything you need to know about the Friendzone.

    From the definition:

    To the signs/ways to know you are in the Friendzone:

    And finally, how to get your friendly ass OUT of that Friendzone:

    Sit, watch and make notes fam! This could change your life!

    https://twitter.com/samueIw/status/852081394536853506
    YOU’RE WELCOME!

    And if you need more lessons, here’s a list of ways a Nigerian babe will Friendzone you:

    https://zikoko.com/list/friend-zone/ Once again, you’re very welcome.

  • Adulting is hard.

    Like very very very hard.

    Whether you are in Nigeria or in Obodo, you will agree that “adulting” is not even easy at all.

    There are so many responsibilities and expectations. Sometimes you just want to scream:

    In Nigeria, PHCN will suffer you. Fuel prices will make you cry. The Federal Government will just be doing anyhow.

    In the obodo, they will work you like a slave and tax you like an animal.

    But at least there’s plenty light na abi?

    …Only if you pay your electricity bill sha.

    Short story, there’s sha sufferhead everywhere.

    Although some people prefer their sufferhead in the abroad.

    This Naija guy chose obodo sufferhead and now, it appears he’s tired of it all.

    Below is a skit by comedienne Maraji, showing an argument between a Nigerian man and his British wife, and it perfectly describes everything we feel about adulting.
    https://youtu.be/qq5YPY64QnE

    If you could totally relate to this video, and you’re absolutely done with adulting, then this next post is for you:

    https://zikoko.com/gist/read-these-tweets-and-relate-to-how-life-really-is-for-men-aged-between-24-29/

  • 1. When you sight them from afar and see how short they are

    But this guy said he’s 6’2!

    2. When you finally see their real face and it’s nothing like the picture you saw

    Things are not even adding up in this place!

    3. What of when they have mouth and body odor?

    Cancelled! For life!

    4. When they appear to have sense online but their brain is empty in real life

    Ko le werk!

  • 1. Super Mario Bros

    This was pretty much the first game everybody played. We loved playing as Mario or Luigi, his brother, as they ate mushrooms to grow bigger, ate flowers to acquire the ability to shoot fireballs and fought the villain, Bowser, to save the Princess Peach only to find out from Toad (the short guy with the mushroom hat) that the princess has been moved to another castle.

    2. Mortal Kombat

    Mortal Kombat was the combat game to end all combat games. It blew our minds when it was released thanks to its stylized violence and its insanely awesome finishing moves that, in the game and among fans, were referred to as Fatalities. Even cooler were the wide array of characters available for game play. Raiden: the god of thunder, Liu Kang: the Shaolin monk, Shang Tsung: the evil wizard who had the ability to absorb the souls of those he defeated and many more amazing characters.

    3. Contra

    Long before there was Call Of Duty, there was Contra. Who can forget this game that had guns with unlimited bullets? A  run and gun action game on the Family Com console that had the double player feature meaning that two people could play and go on missions together. All the modern gun games that are popular today like Metal Gear Solid and Splinter Cell should all thank Contra for paving the way.

    4. Mario Kart

    A spin off of the Super Mario franchise, Mario Kart is a racing game starring all the major characters you know and love from the Super Mario Bros universe. The game play differed from every other racing game that came before it in the sense that characters could sabotage each other by leaving banana peels in their path or by throwing bombs at them. It was the ultimate racing game for a group of friends because up to 8 people could play at the same time.

    5. Street Fighter

    Another insane combat game. Everything about Street Fighter was epic. From each character having their own own individual stages in their respective countries of origin, to the moves (remember E-Honda’s hundred hand slap?). You could play alone where you played against computer-controlled opponents or you could play with someone else where you both fight each other.

    Wait – there’s more! We basically made a bunch of photos that summarize your childhood here:

    15 Pictures that Basically Sum Up Your Nigerian Childhood
  • We love Tekno for blessing us with Duro and Pana, but these videos will make you question whatever love you have for him.

    1. That time he was just speaking gibberish.

    https://www.instagram.com/p/BL7CuJHjqDI/?taken-by=teknoofficial

    2. When he gave this deep relationship advice.

    https://twitter.com/HafsiSi_/status/792550938359762944

    3. When he wanted us to just trust him.

    https://twitter.com/KraksTV/status/795643301584130048

    4. When he was just being extra on stage.

    https://twitter.com/OluwaSparkle/status/795052471672573953

    5. When he spoke against domestic violence.

    https://twitter.com/B_moree_/status/768388271248379904

    6. That time noone understood what he was trying to say.

    7. When he supported gender equality in cheating.

    https://twitter.com/wiilkilz/status/793798899521716224