Too many Nigerian music videos are boring retreads of already tired concepts. That’s why we created #WatchThis — a series that focuses on the visuals that absolutely deserve your attention.
Burna Boy — “Odogwu”
A few weeks ago, Burna Boy dropped “Odogwu” — his second single since his Grammy-nominated magnums opus, African Giant. Now, the afro-fusion star has released a fitting video for the incredible song.
The song’s title, “Odogwu”, which is an Igbo moniker reserved for men who have achieved great things, feels especially apt when you consider the past two years of Burna Boy’s remarkable career.
For the TG Omori-directed video, Burna Boy leans into the song’s Igbo influences, celebrating the fashion and the culture. It’s another stunning clip from one of Nigeria’s greatest living artists.