7 Things That Need To Stop Happening In Nigerian Adverts

March 3, 2020

I’ve pointed out before how pointless and horrifying Nigerian adverts can be sometimes. I don’t know if it’s the drugs (lol) or the fact that the people who write these ads are out of touch with things that…make sense. But there are recurring elements in Nigerian adverts that heavily imply that they all exist in the same batshit cinematic universe. Elements that need to stop.

Elements like:

1) Bathing in slow motion.

Because real life isn’t directed by The Wachowskis, no one bathes in slow motion like this. All this ensures is that you’ll be late to whatever you have to be at e.g work. Which means that if you shower like this enough times, you’ll be unemployed pretty soon.

2) Making an entire table of food for a family of like 3.

This isn’t even a celebration. Just a regular dinner. Who has the time to make a whole ass buffet for every meal? Who’s gonna eat all that? Don’t you even think about the word ”leftovers”! If this quantity of food is made for every meal, how long do you think the family has before their fridge is overflowing with leftovers??

3) Moaning after tasting delicious food.

I feel like there are different ways to express how delicious a plate of food in an ad is (for the sake of the audience) without having the actor pretend to cream their jeans after eating one spoon. Let me tell you something, bouillon cube ads, if I wanted to hear all that exaggerated moaning, I’d go watch white people porn.

4) Anthropomorphic mascots.

I don’t know how brands keep getting away with this but having an anthropomorphic version of whatever it is you’re selling as a mascot for your product is a terrible and super gross idea. There is something fundamentally wrong with having humanized chickens dance around a plate of chicken-flavoured noodles excitedly because they’re about to eat it. Wake up and smell the CANNIBALISM! I’m talking to you, Dangote Noodles.

5) Pointless dancing.

This is a still from a TV ad for Pure Bliss. This couple’s car breaks down, leaving them stranded. They worry for a few seconds but suddenly start dancing when a pack of Pure Bliss appears of out thin air.

It’s amusing how many people that make ads think they can get away with not having a sensible plot if dancing is thrown in the mix. It’s lazy and overplayed. Also, dance long enough and watch the audience forget what it is you’re advertising.

6) Voice dubbing.

For lack of a better image to express this point, enjoy this GIF of Rick (Rick and Morty) yelling whatever the hell this is.

I don’t know if its because the actors aren’t loud enough or that the makers don’t like how the actors sound, but there is a strange habit of dubbing over the actors’ original voices in Nigerian ads. This needs to stop – not because there’s anything wrong with the act – but because it’s usually done badly.

7) Drastic before and after photos.

Here’s a voice-over from a typical Nigerian cream ad:

“Before, Nkechi looked like: *insert picture of Chewbacca with leprosy*. After using our cream, she now looks like this: *insert picture of supermodel photoshopped to perfection* “

Stop it.

Click here to read about 5 old Nigerian adverts that were pretty much horror movies in disguise.

You'll like this

February 9, 2020

If you love reality shows and sappy love stories, this is the Ultimate Love. Here’s something you should know about me; I spent the last two years catching every minute of Big Brother Naija, including that one time we all had to stay up till three in the morning while people were getting sneaked into […]

Astor George

Join The Conversation

Bring a friend.


Now on Zikoko

Recommended Quizzes

December 3, 2019

Are you a professional Yoruba demon? Are you walking around in search of whose life you can wreck at any given time? Well, this quiz knows exactly how many hearts you’ve shattered to date, and before you lie that your result is inaccurate, just remember that Zikoko is never wrong. Now, take it and be […]

October 29, 2019

We are going to be attempting to guess when you’ll marry based on your favourite Nigerian foods. What does your fave swallow have to do with when you’ll tie the knot? Please, don’t ask complicated questions. This quiz is rigorous and accurate (don’t quote us), so just take it already.

how tall are you
March 11, 2020

Did your parents give you enough beans when you were growing up? If they did, then you’re probably around 6’0″ and above. Either way, we created a quiz that can guess your current height (pretty accurately, if we do say so ourselves). Take to see if we nailed it:

November 4, 2019

After successfully predicting when y’all are getting married (please, email any complaints to noneofourbusiness@nayousabi.com), we are back to tell you how much is currently in your account. How, you might ask? By using your taste in Nollywood, of course. Shhh. No questions. Just take it already:

November 1, 2019

Twitter is buzzing right now, bringing a new conversation to the concept of cool vs not-so-cool, especially in relationships. If you’ve been thinking about how much of a red flag you are, why don’t you let this quiz help you decide once and for all?

More from Pop

September 25, 2020

Thanks to the success of her anthemic hit, “Try Me”, Tems, born Temilade Openiyi, was one of 2019’s biggest breakout stars. Now, she’s dropped a new EP, For Broken Ears, and I’ve already listened to it three times. Prior to the release of the project, Tems dropped “Damages”, a solid lead single that hinted at […]

September 23, 2020

You’ll find a Nigerian song about everything; politics, food, drugs… everything. On today’s Ranked, I’m looking at Nigerian songs about butts. What’s your favourite Nigerian song about butts? 9. “Lalakukulala” – Oladips ft. Reminisce  You’ll probably forget this song is about butts by the time you begin to dance. Nice song. I can’t make much out […]

September 23, 2020

Yesterday, a video broke out on the internet about a guy who went into a BBNaija voting centre for Nengi fans to vote Laycon and got assaulted. Here’s the video: First thoughts: There are BBNaija voting centres? What happens in these centres if everyone just votes from their phones. Non BBNaija fans need more clarity […]

September 22, 2020

EbonyLife recently released the official trailer for their upcoming movie, Oloture, and we can’t wait to log into our Netflix account (or our friends’ Netflix account) and watch the thriller, which drops on October 2. The trailer, which depicts Sharon Ooja as a young and naive undercover investigative journalist, is a gripping introduction to the […]

September 21, 2020

With songs like “One Kain”, where she caught feelings for a friend, and “Angelina”, where she struggled to forgive a cheating lover, it’s already clear that Simi knows what she’s talking about when it comes to writing about relationship drama. Well, if you’ve ever been in a strictly physical relationship, with no room for emotional […]


Trending Videos

Zikoko Originals

June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.
March 12, 2020
Life is already hard. Deciding where to eat and get the best lifestyle experiences, isn't something you should stress about. Let VRSUS do that for you.
February 6, 2020
Who doesn't want to find love? In our bid to help, we paired up a bunch of single Nigerians, sending them on an all-expense paid date, and interviewing them before and after they met.
January 27, 2020
Nigerians Talk is what happened when a motley crew of young Nigerians were put in front of a camera and asked a bunch of apparently random questions about life, love, money and more.
September 24, 2019
A group of Zikoko staff go on a road trip to every mainland country in ECOWAS West Africa

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.