7 Things That Need To Stop Happening In Nigerian Adverts

March 3, 2020

I’ve pointed out before how pointless and horrifying Nigerian adverts can be sometimes. I don’t know if it’s the drugs (lol) or the fact that the people who write these ads are out of touch with things that…make sense. But there are recurring elements in Nigerian adverts that heavily imply that they all exist in the same batshit cinematic universe. Elements that need to stop.

Elements like:

1) Bathing in slow motion.

Because real life isn’t directed by The Wachowskis, no one bathes in slow motion like this. All this ensures is that you’ll be late to whatever you have to be at e.g work. Which means that if you shower like this enough times, you’ll be unemployed pretty soon.

2) Making an entire table of food for a family of like 3.

This isn’t even a celebration. Just a regular dinner. Who has the time to make a whole ass buffet for every meal? Who’s gonna eat all that? Don’t you even think about the word ”leftovers”! If this quantity of food is made for every meal, how long do you think the family has before their fridge is overflowing with leftovers??

3) Moaning after tasting delicious food.

I feel like there are different ways to express how delicious a plate of food in an ad is (for the sake of the audience) without having the actor pretend to cream their jeans after eating one spoon. Let me tell you something, bouillon cube ads, if I wanted to hear all that exaggerated moaning, I’d go watch white people porn.

4) Anthropomorphic mascots.

I don’t know how brands keep getting away with this but having an anthropomorphic version of whatever it is you’re selling as a mascot for your product is a terrible and super gross idea. There is something fundamentally wrong with having humanized chickens dance around a plate of chicken-flavoured noodles excitedly because they’re about to eat it. Wake up and smell the CANNIBALISM! I’m talking to you, Dangote Noodles.

5) Pointless dancing.

This is a still from a TV ad for Pure Bliss. This couple’s car breaks down, leaving them stranded. They worry for a few seconds but suddenly start dancing when a pack of Pure Bliss appears of out thin air.

It’s amusing how many people that make ads think they can get away with not having a sensible plot if dancing is thrown in the mix. It’s lazy and overplayed. Also, dance long enough and watch the audience forget what it is you’re advertising.

6) Voice dubbing.

For lack of a better image to express this point, enjoy this GIF of Rick (Rick and Morty) yelling whatever the hell this is.

I don’t know if its because the actors aren’t loud enough or that the makers don’t like how the actors sound, but there is a strange habit of dubbing over the actors’ original voices in Nigerian ads. This needs to stop – not because there’s anything wrong with the act – but because it’s usually done badly.

7) Drastic before and after photos.

Here’s a voice-over from a typical Nigerian cream ad:

“Before, Nkechi looked like: *insert picture of Chewbacca with leprosy*. After using our cream, she now looks like this: *insert picture of supermodel photoshopped to perfection* “

Stop it.

Click here to read about 5 old Nigerian adverts that were pretty much horror movies in disguise.

Join The Conversation

Bring a friend.

You'll like this

Watch

Now on Zikoko

Recommended Quizzes

November 15, 2019

There are two types of people in Nigeria right now: those who are proud Marlians, and those who are still in denial about stanning the divisive star. So, for those who proudly wear the Marlian tag, we made a quiz to test how well you really know Naira Marley. If you get more than 6 […]

November 20, 2019

Last month, we thoughtfully made a quiz telling you guys exactly when you’ll marry, but some of you claimed that your spouse was nowhere to be found. Well, now we’ve created one that’ll tell you exactly who you’ll be dragging down that aisle. Take and start planning that wedding: 11 Quizzes For Nigerians Who Are […]

how much of an ajebutter
February 12, 2020

Are you an ajebutter or not? Well, if you’ve gone through life blissfully unaware of its harshness, then you probably are. Now, we want to know just how high you rank on that ajebutter scale, using your food preferences as a (very accurate) measure. Take to find out:

November 28, 2019

There are so many talented and stunning Nollywood actors that make it hard not to fall in love with them. So, while we all know the likelihood of us ending up with any of them is super low, it’s still fun to imagine a world where we actually stood a chance, and that’s why this […]

October 10, 2019

2019 is certainly Burna Boy’s year, but, if we are being honest, so was 2018. Since his transcendent mixtape, Outside, the afro-fusion star has refused to get his foot of our necks — dropping a string of fantastic singles and then capping it all off with his career-best album, African Giant.  So, in a bid […]

What are you like in a relationship?
February 7, 2020

Your taste in music can say a lot about you, and this time, it’s going to reveal what you are like in a relationship. So, pick a few of your favourite Nigerian love songs, and we’ll let you know if you’re typically a distant, passionate or unbothered partner. Here you go:

More from Pop

Watch

Trending Videos

Zikoko Originals

September 13, 2022
Vs The World is a Zikoko original video series that follows best friends Astor and Hassan as they take on the world.
August 23, 2022
Zikoko Ships is a Zikoko Original series where we invite two people who share a relationship to play the Zikoko card games
December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X