7 Things That Need To Stop Happening In Nigerian Adverts

March 3, 2020

I’ve pointed out before how pointless and horrifying Nigerian adverts can be sometimes. I don’t know if it’s the drugs (lol) or the fact that the people who write these ads are out of touch with things that…make sense. But there are recurring elements in Nigerian adverts that heavily imply that they all exist in the same batshit cinematic universe. Elements that need to stop.

Elements like:

1) Bathing in slow motion.

Because real life isn’t directed by The Wachowskis, no one bathes in slow motion like this. All this ensures is that you’ll be late to whatever you have to be at e.g work. Which means that if you shower like this enough times, you’ll be unemployed pretty soon.

2) Making an entire table of food for a family of like 3.

This isn’t even a celebration. Just a regular dinner. Who has the time to make a whole ass buffet for every meal? Who’s gonna eat all that? Don’t you even think about the word ”leftovers”! If this quantity of food is made for every meal, how long do you think the family has before their fridge is overflowing with leftovers??

3) Moaning after tasting delicious food.

I feel like there are different ways to express how delicious a plate of food in an ad is (for the sake of the audience) without having the actor pretend to cream their jeans after eating one spoon. Let me tell you something, bouillon cube ads, if I wanted to hear all that exaggerated moaning, I’d go watch white people porn.

4) Anthropomorphic mascots.

I don’t know how brands keep getting away with this but having an anthropomorphic version of whatever it is you’re selling as a mascot for your product is a terrible and super gross idea. There is something fundamentally wrong with having humanized chickens dance around a plate of chicken-flavoured noodles excitedly because they’re about to eat it. Wake up and smell the CANNIBALISM! I’m talking to you, Dangote Noodles.

5) Pointless dancing.

This is a still from a TV ad for Pure Bliss. This couple’s car breaks down, leaving them stranded. They worry for a few seconds but suddenly start dancing when a pack of Pure Bliss appears of out thin air.

It’s amusing how many people that make ads think they can get away with not having a sensible plot if dancing is thrown in the mix. It’s lazy and overplayed. Also, dance long enough and watch the audience forget what it is you’re advertising.

6) Voice dubbing.

For lack of a better image to express this point, enjoy this GIF of Rick (Rick and Morty) yelling whatever the hell this is.

I don’t know if its because the actors aren’t loud enough or that the makers don’t like how the actors sound, but there is a strange habit of dubbing over the actors’ original voices in Nigerian ads. This needs to stop – not because there’s anything wrong with the act – but because it’s usually done badly.

7) Drastic before and after photos.

Here’s a voice-over from a typical Nigerian cream ad:

“Before, Nkechi looked like: *insert picture of Chewbacca with leprosy*. After using our cream, she now looks like this: *insert picture of supermodel photoshopped to perfection* “

Stop it.

Click here to read about 5 old Nigerian adverts that were pretty much horror movies in disguise.

You'll like this

November 29, 2019

Last year, Olamide dropped YBNL Mafia Family, an overstuffed and ultimately forgettable compilation project, which had only one bright spot: Fireboy DML. “Jealous”, the 23-year-old’s solo effort on the mixtape, deservedly turned him into a breakout star. Since the success of that song, Fireboy has pushed two more fantastic singles, “What If I Say” and […]

Astor George

Join The Conversation

Bring a friend.

Watch

Now on Zikoko

July 5, 2020

We know you’re chill and try as much as possible to let a lot of things go. However, we also know that there are things you find particularly annoying. So, we created this quiz to let you know what your biggest pet peeve is.

Recommended Quizzes

November 20, 2019

Last month, we thoughtfully made a quiz telling you guys exactly when you’ll marry, but some of you claimed that your spouse was nowhere to be found. Well, now we’ve created one that’ll tell you exactly who you’ll be dragging down that aisle. Take and start planning that wedding:

April 14, 2020

Every friend group consists of very different and specific characters — from the parent to the fun one — and it can be a little tough figuring out where you fall. So, we’ve created a quiz that lets you know exactly what kind of friend you are. Take to find out:

December 5, 2019

We already tried to guess how much you have in your account and your current net worth, and we think we did a pretty great job (keep any complaints to yourself). Now, we’re going to try and guess your monthly salary based on your relationship with money. Oya, take the quiz:

are you ready to get married
February 26, 2020

Are you all set for marriage, or are you still figuring it out? Well, if you’re curious to know the answer, then this is the quiz for you. All you have to do is create your own ideal Nollywood wedding film, and we’ll tell you if you’re ready to say “I do”. Go ahead:

More from Pop

July 1, 2020

Nigerians have the wrongest idea about a lot of things and if we’re being honest the media is responsible for some of that misorientation. By the media we mean Nollywood, yes this is a call out. Nollywood needs to dead these pandering these ideas; 1. Portraying rape as only voilent.  If we investigate this matter […]

June 27, 2020

Before you read this post, here is one thing we beg of you: if you have the phone number of any of these actresses, please link us. We need to be taken kiarof by them. You’ll probably ask, what’s a sugar baby? Well, read this to understand: What She Said: Who’s A Sugar Baby? 1. […]

Watch

Trending Videos

Zikoko Originals

June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.
March 12, 2020
Life is already hard. Deciding where to eat and get the best lifestyle experiences, isn't something you should stress about. Let VRSUS do that for you.
February 6, 2020
Who doesn't want to find love? In our bid to help, we paired up a bunch of single Nigerians, sending them on an all-expense paid date, and interviewing them before and after they met.
January 27, 2020
Nigerians Talk is what happened when a motley crew of young Nigerians were put in front of a camera and asked a bunch of apparently random questions about life, love, money and more.
September 24, 2019
A group of Zikoko staff go on a road trip to every mainland country in ECOWAS West Africa

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X