How To Make A Nigerian Drug Advert

December 16, 2019

We’ve already established before that tv adverts seem to exist in their own cinematic universe with specific rules. However, Nigerian ads are in a league of their own, as, in a bid to sell viewers what they’re meant to in the shortest possible time, they mostly end up making no sense.

Using the logic of Nigerian advertising, here’s how to make your very own drug commercial.

1) To play a family in the ad, cast a bunch of actors who have absolutely no on-screen chemistry with each other.

Because who needs convincing and memorable performances, am I right?

2) Have an illness hit the entire family at the same damn time.

Because the only way you can scare people into buying your drug is if you convince them that an illness is going to swoop in one day and wipe out their families in one swoop.

3) Exclude one parent from this disease.

Usually the mother. Because we all know that fathers in commercials are generally useless.

4) Have her take one look at her sick family and – using the hella vague symptoms they have – immediately decide what it is that has afflicted them, even though she has no background in medicine whatsoever.

Because this is an ad and not a Tarantino movie, they only have a few seconds to get to the point. Doctors and hospitals be damned. Have her run off to the neighbourhood pharmacy, leaving no one to watch her sick husband and kids.

5) Have her return with a drug – the one being advertised – that is going to magically cure this illness in minutes.

You know what I mean. Follow-up doses don’t exist in ads and every illness is cured within the same time it takes to resolve the central plot of every Big Bang Theory episode (30 mins).

6) Have the family (who were practically coughing up blood earlier) surprise their matriarch with how much better they’re feeling using crackhead-like feats of physical activity.

“The hell…HOW ARE YOU DOING HEADSTANDS?!”

7) For the ad’s last shot, have the family pose for a group picture with the drug.

“We’re not breaking the fourth wall. We’re just taking this picture to make sure we always remember that time the fam almost got wiped out by a mystery illness. Say cheese, y’all.”

Astor George

Join The Conversation

Bring a friend.

You'll like this

February 14, 2020

1) Pharmacognosy Lab: Just tell me, all the trichomes and oxalate crystals we were looking at under the microscope, to what end? Use it to find job na. 2) Dispensing lab: Nothing more painful than hearing “your emulsion cracked” or looking away and someone has stolen your lab equipment. 3) One million courses in a […]

Watch

Now on Zikoko

Recommended Quizzes

December 11, 2019

In the past month, we’ve made quizzes that guessed the last time you had sex, how many people you’ve slept with, and just how good you are in bed. For our latest attempt, we will use your taste in Nigerian music from the 2010s to ascertain what you’re like in bed. Take to find out:

January 2, 2020

Do you have even a single romantic bone in your body? Well, if you’re not sure about just how sweet and thoughtful you can be to someone you love, that’s what this quiz is here to answer. 11 Quizzes For Nigerians Who Are Ready To Marry  Are you ready to marry? Take these quizzes.

November 11, 2019

Everyone has something to say about what kind of person they are. But how well do we truthfully evaluate these things? Not that much, I can assure you. The average person is always lying to themselves to make sure they look good. But you know what and who doesn’t lie? Zikoko quizzes that’s what. Take […]

November 27, 2019

Do you have a face that could make angels jealous, or should you really be walking around with a nylon bag over your head so you don’t scare children? Well, this quiz is here to answer that by telling you exactly how good-looking you are. Take and find out: 11 Quizzes For People Who Aren’t […]

More from Inside Life

September 13, 2021

Occasionally, a television commercial that resonates with our essence hits the airwaves. In that instant, we almost always see a mirror image of ourselves in a few, well-assembled montages. This is the magic of effective communication. Goldberg’s all-new TVC was launched last weekend to herald the inaugural edition of the Goldberg Omoluabi Day. The word […]

Watch

Trending Videos

Zikoko Originals

December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.
March 12, 2020
Life is already hard. Deciding where to eat and get the best lifestyle experiences, isn't something you should stress about. Let VRSUS do that for you.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X