How To Make A Nigerian Drug Advert

December 16, 2019

We’ve already established before that tv adverts seem to exist in their own cinematic universe with specific rules. However, Nigerian ads are in a league of their own, as, in a bid to sell viewers what they’re meant to in the shortest possible time, they mostly end up making no sense.

Using the logic of Nigerian advertising, here’s how to make your very own drug commercial.

1) To play a family in the ad, cast a bunch of actors who have absolutely no on-screen chemistry with each other.

Because who needs convincing and memorable performances, am I right?

2) Have an illness hit the entire family at the same damn time.

Because the only way you can scare people into buying your drug is if you convince them that an illness is going to swoop in one day and wipe out their families in one swoop.

3) Exclude one parent from this disease.

Usually the mother. Because we all know that fathers in commercials are generally useless.

4) Have her take one look at her sick family and – using the hella vague symptoms they have – immediately decide what it is that has afflicted them, even though she has no background in medicine whatsoever.

Because this is an ad and not a Tarantino movie, they only have a few seconds to get to the point. Doctors and hospitals be damned. Have her run off to the neighbourhood pharmacy, leaving no one to watch her sick husband and kids.

5) Have her return with a drug – the one being advertised – that is going to magically cure this illness in minutes.

You know what I mean. Follow-up doses don’t exist in ads and every illness is cured within the same time it takes to resolve the central plot of every Big Bang Theory episode (30 mins).

6) Have the family (who were practically coughing up blood earlier) surprise their matriarch with how much better they’re feeling using crackhead-like feats of physical activity.

“The hell…HOW ARE YOU DOING HEADSTANDS?!”

7) For the ad’s last shot, have the family pose for a group picture with the drug.

“We’re not breaking the fourth wall. We’re just taking this picture to make sure we always remember that time the fam almost got wiped out by a mystery illness. Say cheese, y’all.”

Join The Conversation

Bring a friend.

You'll like this

Watch

Now on Zikoko

Recommended Quizzes

November 15, 2019

There are two types of people in Nigeria right now: those who are proud Marlians, and those who are still in denial about stanning the divisive star. So, for those who proudly wear the Marlian tag, we made a quiz to test how well you really know Naira Marley. If you get more than 6 […]

April 14, 2020

Every friend group consists of very different and specific characters — from the parent to the fun one — and it can be a little tough figuring out where you fall. So, we’ve created a quiz that lets you know exactly what kind of friend you are. Take to find out:

December 11, 2019

In the past month, we’ve made quizzes that guessed the last time you had sex, how many people you’ve slept with, and just how good you are in bed. For our latest attempt, we will use your taste in Nigerian music from the 2010s to ascertain what you’re like in bed. Take to find out:

how much of an ajebutter
February 12, 2020

Are you an ajebutter or not? Well, if you’ve gone through life blissfully unaware of its harshness, then you probably are. Now, we want to know just how high you rank on that ajebutter scale, using your food preferences as a (very accurate) measure. Take to find out:

More from Pop

February 2, 2023

From Lagos to Atlanta, fans never stop comparing and pitting their faves against each other. Just like Rihanna can’t beat the Beyoncé comparisons 17 years into her awe-inspiring career, Davido still gets Wizkid comparisons daily despite just a year between their debut. Similarly, Seyi Shay was compared to Tiwa Savage when she came out with […]

January 31, 2023

Have you ever watched a Nollywood film or show and thought: “Why is this character so familiar?” You’re not alone.  From men who can’t handle the consequences of their blood money rituals to marine spirits who trap and steal men’s destinies after sex, these Nollywood characters are practically the same, but in different fonts. Fun […]

Watch

Trending Videos

Zikoko Originals

September 13, 2022
Vs The World is a Zikoko original video series that follows best friends Astor and Hassan as they take on the world.
August 23, 2022
Zikoko Ships is a Zikoko Original series where we invite two people who share a relationship to play the Zikoko card games
December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X