One of the biggest mind-fucks I’ve gotten this decade is realizing that there’s almost no difference between advertising from the 90s and 2010s. Certain tropes we should’ve done away with years ago still remain. Tropes like:
1. Bathing in slow motion.
No one bathes in slow motion like their life is being directed by the Wachowskis. You’d be wasting a shit load of water and be hella late to anywhere you’re going.
2. Talking really weird.
People in real life don’t go about being overly excited and talking like they just inhaled a mixture of meth and LSD. It’s super weird and it freaks me out.
3. An entire family actually having food at the dinner table.
Growing up, our dining table was littered with things that had nothing to do with food so watching brands show me fantasy universes where families actually ate together at upset me.
4. Making an entire table of food for a family of like 3.
Nobody makes a whole ass buffet for every meal.
5. Having orgasms after eating food.
I feel like there are other ways to signal the deliciousness of food in an ad without having the person who eats it pretend to cream their jeans after the first spoon.
6. Anthropomorphic Mascots.
I don’t know how brands keep getting away with this but having an anthropomorphic version of whatever it is you’re selling as a mascot is a terrible idea. E.g. smiling chickens for fast food restaurants, talking fruits for juice companies etc.
7. Drastic before and after pictures
As an example, here’s a typical ad for body cream:
“Here’s what Nkechi looked like before.”
*insert picture of person with leprosy*
“And here’s what she looks like now!”
*insert picture of a girl whose face has been photoshopped to perfection*