Nigerian advertisers are notorious for dumbing down their messages, because they feel most of us don’t have the brain to understand it. Most times, they end up using comedy to pass these messages across, which is fine.

And that’s exactly what Airtel did this time. But this advert will make you laugh so hard, you might end up rolling on the floor! Just look at:

Wait, so you mean the mumu guy just had to walk around small to find his way out?

This advert is giving us serious Robinson Crusoe vibes though! More of these fun adverts from our Nigerian brands, please and thank you!



Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.