Chemistry, applied or organic might seem to be one of the toughest courses to study in the world.

Yes, in the world of science.

But to 24 year old Florence Adepoju, her B.Sc. degree in Cosmetic Science paved way for her into the glamorous world of makeup.

After working at the counter of a makeup store and getting tired of not finding the perfect lipstick shade for dark skinned women, Florence got inspired to study the science of cosmetics and start her own makeup brand.

Kicking off in 2014, she launched her lipstick line MDMFlow in varying shades from her parent’s shed in Essex.

MDMflow short for Florence’s nickname” Madam Flow”, has gained international recognition in Belgium and is currently stocked in Topshop stores.

The lipstick shades are inspired by her love for Hiphop and have been named after songs and artists.

The mustard shade lipstick was named after  rapper, 2 Chainz and another was named after the song “Milkshake” by Kelis.

The latest MDMflow product, Greater Than mascara is selling out really fast and she plans to release her official mascara line later.

You can watch her 2015 interview for the London College of Fashion Awards ceremony here.


Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.