It’s been a long time since Nigerian singers performed before wealthy men, recorded these shows and sold them in tapes.
Today, we’ve arrived in the age of viral stars like Teniola and Slimcase, and runs of dominance like Davido’s stellar 2017.
Nigerian music has risen to become the country’s most consistent export.
Various watershed moments have stood about between then and now.
But if anyone’s asking when this phase of Nigerian Afro-pop began, you’ll have to look no further than a decade ago, the year when a short black boy and a silver-tongued stoner initiated the beginning of a cycle.
2008 was the year when the old guard had the airwaves snatched from their hands with a brand of music that was heavy on simplicity and inimitable.
A decade since that passing of the baton, I’ve been wondering, “Where are the artists who ushered in the age of Afro-pop?”
For years, nay, decades, Nigerian hip-hop had been heavily inaccessible.
It was in a large part due to the lack of a popular middle ground.
Fans could either listen to a hybrid of gangsta and intellectual rap by cliques who were desperate to sound like their heroes in New York or a brand of amusing social commentary spearheaded by eLDee’s Trybesmen and most notably, Freestyle Essien.
M.I. changed all that with his debut album, “Talk About It” and created a new template for rappers that is still followed till this day.
So Where’s Mr Abaga Today?
Five studio albums and three mixtapes later, one could say MI is on the other side of his time at the summit.
After being Africa’s number one for over half the decade, Mr Incredible says he’s now trying to revive Nigerian hip-hop and support a new set of rule-breakers at Chocolate City.
His most recent album, “Yung Dxnzl: A Study On Self-Worth” may not have reached the heights of his previous work – but it represents where M.I. is now; a veteran looking within for what might have been and what could still be.
Asa’s classic self-titled album dropped a year earlier in 2007, but it was in 2008 that songs like Bibanke became anthems.
Asa was emo before we knew what the word meant; an eloquent soul songstress who told familiar stories in a tone that was not as familiar at the time.
In doing so, she opened the gates for other pop/soul acts and provided a formula to help them get Nigerians listening.
Nowadays, Asa Lives In France
The albums and videos come rarely nowadays.
One could say she has ascended to that self-imposed reclusive state that true artists do, and you would be right. We only see her in December for an annual concert – an experience that reminds us what we fell in love with a decade ago.
We just want her back.
There are fine, serviced flats in Banana Island.
Before Davido became the face of pop stars born into Nigeria’s upper class, Naeto C, son of a former Aviation minister introduced Nigeria to a new, smooth form of rap. From his diction to the subject matter and lines like “jaded view, you can’t record my flaws”, it was as if Naeto C, was saying “no be fight, we can actually make this rap thing classy”.
Naeto used the freedom to be ambitious and aspirational in his music, and many more have since.
Without Naeto, there’d be no Cartier, Ghetto P, Yung6ix. The list goes on.
This One Is A Bit Hard. Mostly Because No-One Knows What Naeto Is Up To Nowadays.
The only MC with an MSc, until Lord V, enjoyed his best year in 2011. And there was no better sign that heaven put hand on top am than “Share My Blessings”.
Then Naeto turned his attention to family and business and left the public eye until 2015 when he dropped two albums.
But no-one was expecting anything from him so it really went unnoticed. And that’s where we are.
We could get an album tomorrow, although the man seems engrossed in daddy duties with his third child, Naeso. Nobody knows what to expect.
What set 9ice apart from the rest of this class was that his primary medium was Yoruba – the language, the inherent sense of melody and the rich oral tradition.
9ice had been around for a while but in 2008, the stars lined up for the Coded Tunes frontman.
The result is an album, primarily sung in one language, that crossed regional and national borders and put 9ice on the same stage as U2 for a concert in celebration of Nelson Mandela.
Nigerians had made songs in local dialects for decades, but in a world that was gradually becoming smaller, “Gongo Aso” redefined how Nigerian musicians portrayed their identity.
10 Years Later, 9ice Makes Do With Cult Status.
None of the works quite hit the creative and commercial heights that Gongo Aso did.
And while he’s one of the most prolific artists around – 9 albums in 12 years – quality has steadily been in short supply.
Yet “Gongo Aso” is not so easily forgotten and he still enjoys the repute the album gave him – 9ice still makes music but it’s just not as nice anymore.
If there’s one song that can define the intensity with which indigenous dance music overran 2008, it’s “Lorile”.
Little was known of the trio before they showed up in early 2008 with a hit that really shouldn’t have worked.
To start with, the song was noisy, it was entirely made in Yoruba and it was impossible to make any sense of what Konga, the featured guest, was saying.
Yet, it became a dance floor staple from my street carnival to Road Runners . X-Project’s success validated a lot of underground musicians in Ebute Metta, Agege and all the Lagos’ suburbs where this sort of music had grown over years.
Lowkey, this is the reason ‘shaku-shaku’ has gone international, ‘shepeteri’ is popular slang and Slimcase has a career.
If You Find X-Project, Please Call 08072769656.
We need help with this one. These men seem to have left the face of God’s green earth.
Prior to 2008, J.Martins was largely known as a producer from the East whose signature sound was a fast-paced take on highlife influenced by soca rhythms.
J. Martins brought that mix of Igbo and Brazil to bear on “Good or Bad” featuring frequent collaborators, P-Square and Timaya.
For all purposes, it was a pop song as evidenced in its wild popularity but layered within was a formula that adapted high-life music for the 21st century.
Highlife had finally found a place at popular music’s table. It wouldn’t be until 2017 that a Yoruba boy by way of Ghana would alter the formula.
Is J.Martins Still Tweaking Highlife in 2018?
Some would give J. Martins credit for building a bridge between Anglophone and Francophone Africa. At a time when his peers were chasing Snoop Dogg, he was making his name alongside acts like Fally Ipupa and DJ Arafat.
Today, he’s more likely to be seen globe-trotting for his various side hustles. The odd song still comes out – like October’s “Ogologo Ndu”.
It’s been a long time since he was living with P.Square and hoping for his big break. There’s no pressure now.
Honourable Mention: WIZKID
Wizkid didn’t drop his first single until 2010, and we had to wait till the next year for his debut album.
But if you’re looking to find when Nigeria’s most influential artiste of the last decade first announced himself, it was in 2008 on “Fast Money, Fast Cars”, off MI’s debut, “Talk About It”.
MI told me Wizkid recorded the verse off random freestyles, after taking a bike to his house following a phone call. It was a small taste of what was to come.
In the next three years, Wizkid would become the most-sought-after hook-master on the continent, define what it meant to be a wunderkind and break the ceiling for his peers.
Walking Runways In Dolce & Gabbana. Scoring a US No. 1 Hit As A Featured Act On Drake’s “One Dance”. Fronting For Brands Like Ciroc And Moschino.
Wizkid is still breaking ceilings.
For the first time since 2011, he may have genuine contenders for his position as the biggest musician in Nigeria.
But when the trends end, Wizkid’s legacy will be that he gave the rest a standard to meet, or at the least, aspire to.