1) First things first, make it clear that your cream is a lightening/brightening cream.
![](https://c7684bdb45.mjedge.net/wp-content/uploads/zikoko/2020/08/71f4mUAFQcL._SY355_.jpg)
Because if you’re not leveraging colorism, what are you doing?
2) Promise people that the cream will “bring out their true skin colour”.
![](https://c7684bdb45.mjedge.net/wp-content/uploads/zikoko/2020/08/acid-bleaching-cream-price-nigeria-konga-3242922.jpg)
Whatever the hell that means.
3) On the label, put a picture of a light-skinned black woman that’s somehow in full-makeup even though she just came out of the shower.
![](https://c7684bdb45.mjedge.net/wp-content/uploads/zikoko/2020/08/Best-Body-Cream-For-Fair-Skin-In-Nigeria.jpg)
If you’re buying one of the creams I’m describing, you’re not concerned with reality anyway.
4) Or you could just go the lazy route and slap a random white woman on the label.
![](https://c7684bdb45.mjedge.net/wp-content/uploads/zikoko/2020/08/lwor4o7tt6p-768x1024.jpg)
Is…that Blake Lively??
There’s a lot to unpack in the fact that a “lightening/whitening” cream is being marketed towards black women using white models but that’s another story for another day.
5) Say that it contains carrots.
![](https://c7684bdb45.mjedge.net/wp-content/uploads/zikoko/2020/08/CGC_800x.png)
Because carrots are good for the skin or whatever.
6) Also say that it contains goat milk.
![](https://c7684bdb45.mjedge.net/wp-content/uploads/zikoko/2020/08/product-500x500-1.jpeg)
Doesn’t even have to be true.
7) As the cherry on top of the incredibly colourist sundae, add the word “white” to the name of the cream.
![This image has an empty alt attribute; its file name is how-to-mix-cream-4.jpg](https://p3y6v9e6.stackpathcdn.com/wp-content/uploads/zikoko/2020/02/how-to-mix-cream-4.jpg)
Name that shit like your target audience is the KKK and you’re all good to go.