In the world of music and refined gin experience, few brands have managed to strike the perfect chord like Lord’s London Dry Gin. With its rich history, premium quality, and innovative approach to creating the best gin recipes, Lord’s Dry Gin has become the go-to choice for music lovers and gin enthusiasts alike. The brand’s partnership with Trace further reinforces this, as every edition sees a happy audience ready to let loose and party like the Lords of the city, including guests at the recently held Trace Live concert featuring D’banj.

The event, held at Terra Kulture, Lagos, epitomized the fusion of artistry and premium gin, with Lord’s Dry Gin taking center stage as the powerhouse brand of the night and treating guests to soul-stirring music and delicious cocktails. There was an exquisite selection of cocktails using Lord’s Dry Gin Classic and Chocolate flavors for guests to choose from and indulge. 

D’banj, the Koko Master himself, delivered an electrifying performance, and treated fans to a setlist packed with classics like “Why Me,” “Fall in Love,” “Endowed,” “Oliver Twist,” and “Mobolowowon.” Other artists like Nasboi and Reekado Banks also performed hit songs like “Umbrella” and “Problem” respectively.

Reflecting on the partnership, Olusegun Akinyemiju, Brand Business Manager of Lord’s London Dry Gin, expressed excitement on the first 2024 edition of the event: “Amidst the demands of Q1 and a busy work schedule, we saw it fit to offer a refreshing experience to our consumers. There was no other way to do this than powering the Trace Live with D’banj musical concert. The Trace Live Concert with D’banj provided Lord’s Dry Gin with a fantastic opportunity to connect with our audience and celebrate the fusion of artistry and premium gin. When you look at  D’banj’s, you can tell his music perfectly aligns with our brand’s DNA – Inspiring, Vibrant, and Young. He is indeed a lord and that is the core essence of our brand”.

As the event concluded, the echoes of D’banj’s melodies lingered in the air, complemented by the sophisticated taste of Lord’s Dry Gin, leaving an indelible mark on guests. This exclusive sponsorship reinforces Lord’s Dry Gin’s distinguished role in the spirits industry and its reputation as the preferred choice for a premium gin experience, captivating both music enthusiasts and spirit connoisseurs.



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