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  • If your long-distance relationship (LDR) is caused by one or both partners being frequent travellers or digital nomads, you’re dealing with a different kind of challenge. In most LDRs, the main problem is partners missing each other. However, in addition to that, you’re dealing with navigating time zone differences, cross-border payments, spontaneous travel changes, and financial stress.

    It’s a whole lot, and if you spot these signs, it means your relationship might struggle to endure the complexities of life on the move.

    Someone refuses to adjust for time zone differences

    In a travel-based LDR, scheduling calls involves making significant shared sacrifices. Is your boo in a time zone seven hours away, and they always expect you to be the one to stay up until 2 a.m. for a quick call?

    A good partner shares the inconvenience. If they can’t lose two hours of sleep to spend time with you, do we really need to tell you there’s a problem?

    You genuinely don’t know when you’ll see each other again

    If you and your partner haven’t discussed a concrete plan, date, and budget for the next time you’ll physically see each other within the next 6-12 months, your relationship is likely running on vibes. 

    A small travel change sends them into financial chaos

    Travel is all about unexpected changes. A flight can get cancelled, or you urgently need to make an emergency payment in a foreign currency. 

    If any of these spontaneous moments sends your partner into panic mode because of the fear of bank fees or getting stranded without access to their money, they’re probably not equipped for this lifestyle. When your partner is far away, you need them to be financially flexible and prepared. If they are still stressing over basic cross-border payments, they are wasting energy that should be spent on you.

    They’re still paying wild fees for currency exchange

    You and your partner are essentially throwing money away if you’re paying high airport exchange rates and incurring multiple international transaction fees every month.

    You can’t be serious about travel if you are not smart about money. This is where Timon comes in. It’s the one fintech app that simplifies payments, currency exchange, and secures international transactions, ensuring your money works everywhere, without limitations. 

    Instead of sifting through multiple fintech apps to find one that works with your naira abroad, think of Timon as the only financial passport you need for global travel. 

    Your calls are filled with complaints about travel logistics

    If every video call is dominated by complaints about visa woes or payment issues without space for a genuine emotional connection, your romance might be on holiday. Besides, why should you still be dealing with the stress of travel when you can go the Timon way?

    Ready to upgrade your life (and your wallet)? Get Timon

    If your love is strong enough to survive international borders, it deserves a financial tool that makes life smooth.

    Timon is the essential travel fintech app simplifying global payments and effortless connectivity with a range of exciting features:

    • The Timon Black Card gives you the freedom to pay seamlessly using Google Pay or Apple Pay, making transfers to merchants across African countries without the usual hassle. 
    • The Timon USD card allows you to fund your account in naira and spend internationally with ease. On top of that, global eSIMs keep you connected 24/7, no matter where your travels take you.

    Whether you are a frequent traveller, a remote worker, or someone who simply wants to enjoy better payments across borders, Timon brings all these solutions into one easy-to-use app.

    So, download the Timon app today, sign up, and explore all the different ways Timon makes your money work everywhere, without limitations.

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  • You probably entered 2025 with a resolution to make life-changing money. That may not have happened yet, but what if we told you there’s a way to get one step closer to generational wealth in 2026?

    Enter Ellah Lakes Plc, the agro-industrial giant that owns vast amounts of land (over 30,000 hectares) and produces the essential food we all consume. They’re running a huge ₦235 Billion Offer for Subscription from now until December 5, 2025.

    Translation? They’re inviting you to become a part-owner of the company for just ₦12.50 per share. This is the ultimate investment; you’re building wealth and buying a stake in Nigeria’s fundamental growth engine. Here’s why this is the only money move you should care about right now:

    You get to own a piece of serious, stable land

    Ellah Lakes’ shares are backed by massive land holdings and physical assets. When you buy shares, you’re getting equity in a company whose value is literally rooted in prime Nigerian soil. That’s the definition of security. Your village people can’t touch it.

    This money is funding aggressive expansion

    The ₦235 billion is earmarked for major industrial growth and the acquisition of strategic new assets. As Ellah Lakes grows exponentially, its profit potential also increases. As a shareholder (a part-owner), that explosive growth is what drives up the value of your asset.

    Your investment is going into the one thing Nigerians must do: eat

    We can skip “Detty December” or manage without new clothes, but we must eat. Ellah Lakes sits squarely in the business of feeding the nation, from cultivation to processing. Your investment is protected by the fundamental reality that Nigerians will always need good food.

    The barrier to entry is super low (₦12.50 per share!)

    This is the best part. At just ₦12.50 per share, everyone can participate. Instead of ordering food online for the umpteenth time this week, you can trade that temporary enjoyment for a long-term asset that can actually grow your wealth by investing in an NGX-listed company.

    You become a true partner in corporate Nigeria

    When Ellah Lakes generates significant profits, your shares increase in value. When they acquire a new business, you become a proportional owner of that new business. You stop being just a consumer and become an actual partner in one of the country’s key sectors. That’s a serious financial flex.

    It’s an actual investment, not a “get rich quick” scheme

    This is a formal offer of equity in a publicly listed company. It’s regulated, transparent, and verifiable. Say goodbye to the anxiety of getting burned by unstable digital schemes. You are building generational wealth by owning an asset, the tried and true way.

    The deadline is December 5th! Don’t miss out

    This isn’t a drill. The opportunity to buy into this offer at this price and structure will close on December 5, 2025. If you’ve been looking for that genuine chance to own a piece of Nigeria’s future, the clock is ticking. 

    How to Become a Part-Owner (It’s Simple):

    Online: Use the Nigerian Exchange (NGX) portal.

    In-Person: Contact your licensed stockbroker or your bank and tell them you want to apply for the Ellah Lakes Plc ₦235 Billion Offer for Subscription.

    Stop watching from the sidelines. Act now, before FOMO finishes you.

    Disclaimer: This is for informational purposes only and is not financial advice. Please consult a qualified financial advisor before making any investment decisions.

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  • Johnvents Foods Limited, a Johnvents Group company and one of Nigeria’s fastest-growing FMCG companies, has launched the Johnvents Apex League, its first inter-school football competition, on Thursday, October 2nd at the Akungba Business School in Akure, Ondo State. The inter-school competition is designed to help young people discover their potential, build teamwork, and develop leadership skills through sports.

    The six-month tournament will bring together 16 secondary schools from across Ondo State, engaging more than 8,000 students through mentorship and sports-based learning. The initiative builds on the company’s vision to use sports as a platform for youth empowerment, education, and community development, an extension of its brand philosophy, “Creating Unforgettable Food Moments.”

    The launch event drew notable guests, including Hon. Igbekele Ajibefun, Commissioner for Education, Science and Technology, Ondo State; Mr. Obatola Jonathan, representing the Commissioner for Youth and Sports Development; Mrs. Olakanse Folasade, Assistant Commandant of the NSCDC, Ondo State Command; Hon. Okafor Wallace, Manager, Central Bank of Nigeria (Ondo State); and Mr. Adeolu Gboyega, Chief Operating Officer of Crest FM (Akure and Ibadan).

    Speaking at the event, Mr. Ademola Aramide-Atolagbe, Managing Director of Johnvents Foods Limited, shared the company’s vision for the initiative.

    “Our mission at Johnvents has always been to nourish lives and invest in the future of our communities,” he said. “Sports provide a unique opportunity to do both: shaping the minds, discipline, and character of young people who will lead tomorrow. For us, Creating Unforgettable Food Moments goes beyond products; it’s about creating real impact that lasts.”

    In his remarks, the Commissioner for Education, Science and Technology, Ondo State, Hon. Igbekele Ajibefun, commended the initiative as a timely contribution to youth development and education in the state. He emphasized that education extends beyond classroom learning and highlighted the importance of sports in building discipline, teamwork, and character among students.

    “Education goes beyond the classroom,” Hon. Ajibefun said. “What Johnvents Foods is doing connects learning, discipline, and passion in a way that develops well-rounded students. By investing in these young minds, Johnvents is helping to raise future leaders who can excel both academically and personally.”

    As part of its commitment, Johnvents Foods will provide participating schools with sports kits, materials, and nutritional support to ensure that every stage of the competition benefits students both on and off the field. The Johnvents Apex League is powered by Johnvents 3in1 Chocolate, the company’s flagship beverage brand known for its promise of “Instant Goodness.”

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  • Every Nigerian has come across someone with dragon breath at least once. They speak to you, and it feels like getting slapped across the nose with a bouquet of interesting, terrible smells.

    Now, if this person is your friend, you can’t just tell them directly or worse, at the wrong time, unless you want them to say, “So it’s me you’re embarrassing in public, abi?” and block you. Instead, the wise approach is to gift them things that help out their oral hygiene without actually saying it.  

    Here are five subtle but effective gift ideas to share with a friend with spicy breath.

    “Minty chewing gum will save you” — Ade*, M, (25),

    Ade says if you can’t buy them the odour eradicating Closeup toothpaste, buy them minty chewing gum . Not the roadside gum that tastes like sweet plastic and dies in 2 minutes. We mean the strong, minty, clear-your-airways type. Gift it with a casual: “I thought about you, and bought an extra one!” Then keep offering until it becomes their new addiction. This was what saved Ade back in secondary school.

    “My seat partner in SS3 had the worst breath I had ever smelled and loved to whisper to me during class, it was hell! I didn’t know how to tell him without hurting his feelings, so during our break, I started buying the strongest spearmint chewing gum sold in school every day. Then I would “share” them with him randomly during the day. It was the only way I could survive the entire term.”

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    “When in doubt, gift them a self-care hamper” — Bimpe*, F,  (54)

    A nicely curated self-care package can do the job of telling your friend to pay more attention to their breath. Package it nicely: some tea, maybe chinchin, a candle, then sneak in a shiny new toothbrush, some mouthwash and a tube of Close Up toothpaste. Bimpe recalls doing something similar for her nephew.

    “In 2006, my teenage nephew came to spend the summer holidays with me. He was a lovely child, but his oral hygiene was nothing to write home about. I didn’t want to make him feel self-conscious about it, so I made him a “summer pack” with a few clothes, deodorant, toothpaste, mouthwash, and a tin of mints. He was very happy with his gift, and even better? The air smelled great when he spoke to me for the rest of his stay.”

    “A spa date plus a “surprise” dental voucher” — Bolu*, F, (32)

    Bolu says to tell them it’s a gift to pamper themselves. They’ll be so happy they won’t flinch at the dental voucher, they’ll think it’s part of the pampering experience. (And technically, it is.)

    “One time, my twin brother was going through a rough break-up and picked up the habit of chewing on one foul-smelling ginseng root candy. I tried to get him to stop, but he wouldn’t budge. I was tired of his breath when he was around me, so I suggested we do a twin pamper day. We went for a full-body massage, a dental cleaning right after and ended with dinner. He didn’t suspect a thing, and I don’t regret a dime I spent on it.

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    “Buy toothpaste for them as a gift” – Tolani*, F, (28)

    Tolani thinks that if you really want to be smooth with it, you need to rave about it and gift them a toothpaste brand that delivers excellent results.

    “This has rarely happened to me, but in 2019, when I didn’t know how to tell my friend that her breath smelled off on several occasions, I started raving about my toothpaste every time we spoke. She thought I was doing too much at first,  but I hyped it up to the point that when I finally gave her one as a gift, she was curious to try that Tolani’s toothpaste that whitens, freshens, and might even cast out demons. Thankfully Closeup came through and sorted out that bad breath issue in a flash. It was a win for me!”

    READ NEXT: 5 Nigerians, 1 Question: Why Did You Ignore Your Partner’s Cheating?

  • On Saturday, 9th August 2025, Guinness Nigeria, proud sponsor of Big Brother Naija Season 10, hosted its very first Saturday party of the season, and it was the perfect way to set the tone for the weeks ahead. 

    As part of its Black Shines Brightest campaign, Guinness brought the housemates together for a Shine Party filled with music, style, and bold self-expression. The Black Shines Brightest campaign celebrates the creativity, individuality, and vibrant energy of young Africans who are making their mark and inspiring others to do the same, and this Saturday night’s party was a perfect example, as it was a space where housemates could break the ice, connect, and show their personalities without holding back.

    The venue came alive with Guinness-branded neon prints casting a warm glow over the space. The DJ’s beats kept the dance floor moving, while laughter and conversation flowed easily among the housemates. It was more than just music and lights; it was a setting designed for connection.

    Fashion was just as much a highlight as the music, with sleek black outfits and bold statement pieces reflecting the confidence and originality of Guinness champions. All around, housemates raised their drinks and poured with joy, keeping the dance floor alive for a celebration of connection and the fearless pursuit of self-expression, with Guinness at the heart of it all.

    By the time the night reached its peak, the energy in the room was undeniable. The first Guinness Saturday party of the season had done more than entertain, it had set the tone for a season where boldness, unity, and creativity will take centre stage.

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  • Sports don’t wait. Neither does the audience.

    With fans accustomed to instant replays, highlight reels, and behind-the-scenes footage even as the game is unfolding, content teams have gargantuan pressure weighing over them. But here’s the piece of good news: Pippit AI finally joins the field, and it’s a game-changer.

    Nowadays, the days of spending hours scrubbing over match action to catch that one clutch goal or that lightning-quick crowd reaction are over. Brands and broadcasters can now automatically detect the action and upload to highlight edits in near real-time with the right tools. The end result? Sports content that hits home on all platforms—without an entire production team.

    When seconds count, speed is strategy

    There ain’t no “later” in sports marketing. Be it a league match, local derby, or even a junior tournament, the moment that big play is made your audience is already waiting to see it go online. Whoever posts the highlight first tends to get the engagement. But manually finding key moments, particularly during live broadcasts, can hamper teams and miss the opportunity when that moment is fresh.

    This is where AI turns the tables. Intelligent systems are now taught to recognize action—such as goals, penalties, crowd rushes, even emotional facial expressions by players or coaches, and offer clip-worthy timestamps while the footage continues to roll.

    Real-time highlights without the hassle

    Imagine this: your striker scores a gem in the 34th minute. On the 36th, a quick cut with on-screen text and motion graphics is already up on Instagram and X (formerly Twitter), tagged and trending.

    Pippit AI-powered systems are designed to recognize not only visuals, but context: increased crowd size, celebration triggers, scoreboard updates. All of these cues assist AI in identifying the optimal moments with uncanny precision. Editors then have the ability to polish, caption, and style those clips for various platforms in minutes.

    And not just goals or victories. AI can capture reaction shots, coach intensity, player letdown, or fan sentiment as easily as easily as easily—things that resonate on a human level and fuel social engagement.

    One play, five stories

    You’re covering a game of basketball. Your leading player dunks with two minutes remaining on the clock. You now have choices instead of one highlight:

    • A slo-mo version of Instagram Stories
    • A quick TikTok reel with graphics and sound
    • A raw sideline cam for Twitter/X
    • A coach’s jaw-dropping reaction to YouTube Shorts
    • A behind-the-scenes reaction from teammates for Snapchat

    Here, magic isn’t all about editing, it’s about seeing the layers of a moment. AI equips you to see those layers quicker and sets content specifically for each platform’s vibe and format.

    Training AI to understand the game

    You may ask yourself, how does AI learn what a key moment is?

    These systems are trained on an enormous amount of previous sports footage, in addition to tagged data: expressions, fouls, goals, crowd spikes, and more. They learn to anticipate emotional and story peaks, as well as technical plays, over time. And because AI isn’t merely cutting on timecodes, but on emotion, it’s quite excellent at capturing the drama of the game, not merely the stats.

    It’s like having an editor who never blinks, never misses a play, and never requires overtime.

    Beyond the pitch: AI for events and live shows

    This technology isn’t reserved for sports teams and broadcasters alone. Event marketers, concert producers, and even conferences are using AI-generated highlights.

    Imagine a product launch: the moment the CEO unveils the new product, crowd gasps, claps — it’s all recorded and edited within minutes for sharing. Or a concert where a surprise guest drops in mid-set. With AI monitoring for audio spikes, crowd energy, and visual triggers, you have a shareable reel before the encore is even over.

    Wherever emotion occurs in real time, AI can assist in bottling it and publishing it quickly.

    Clean cuts without the crew

    Even the greatest highlight requires finesse. That’s where features like the native video cutter are useful. After AI pinpoints the critical moment, you can cut the start and end on the fly, tighten the flow, and add overlays or callouts without loading bulky software or exporting enormous files.

    This is a massive advantage for lean content teams. They can remain nimble, work out of the venue, and publish quickly without sacrificing quality.

    And it also enables non-video experts to join in. A sidelines social media manager can now create pro-level videos with the touch of a few buttons. 

    Enhance the fan experience, not the feed

    Audi highlights aren’t just for show—they’re part of the new fan experience.

    Viewers crave to replay the game from every perspective, get close-up on their heroes, and react in real-time. When your brand is first to bring that experience, you’re part of the party. You build memories in the moment, not in post-game.

    And in a content economy where relevance is defined by seconds, that urgency can directly convert into reach, retention, and revenue.

    Metrics that matter

    When highlights expire quickly, analytics shoot up just as fast. Sports edits with AI support usually experience:

    • Increased engagement (likes, shares, saves) through relevance
    • Watch-throughs at a quicker rate, particularly when edited for mobile-first content
    • Better platform performance from algorithm-friendly timing
    • Brand value boosts, since fans connect you to high-quality, timely content

    It’s not merely about appearances, it’s about being where the action is, right when your audience is looking.

    Last whistle: speed is the new strategy

    There is no pause button on content in sports and events. The fans demand highlights immediately, and with AI-powered video solutions, you can finally do it. You’re using content for a top league team, an amateur tournament, or a world conference. Whatever it is, don’t forget: moments create memory, but speed creates the impact.

    So, let your video roll, let AI do the looking for gold, and apply software like Pippit and an intelligent video trimmer to put your story out—before the buzzer rings.

  • Hey besties, get ready because The Nancy Isime Show is making a major comeback, and Season 5 is looking like a whole vibe. Your fave TV queen, actress, and all-around media baddie, Nancy Isime, is bringing the heat again with another season of her hit talk show. And this time, she’s rolling out the red carpet for some of the biggest names in the game.

    Who’s Pulling Up This Season? 

    Get excited because Season 5 is stacked with celebrity guests you definitely don’t want to miss. We’re talking:  D’banj – Afrobeat royalty himself, Funke Akindele – the OG boss lady of Nollywood,  Veekee James & Femi Atere – couple goals + fashion icons and so many more surprise guests that are guaranteed to break the internet.

    Expect everything from deep convos and life lessons to hilarious games, real talk, and that signature Nancy flair we all love. If you’re here for drama-free fun, stunning fashion, and unfiltered vibes, this show is basically made for you.

    When & Where to Watch 

    Here’s your official viewing guide so you don’t miss a second:

    • Friday, June 20 – Africa Magic Showcase at 9:30PM (Repeat: Saturdays at 8:30AM)
    • Saturday, June 21 – Africa Magic Family at 8:00PM (Repeat: Thursdays at 1:00PM)
    • Sunday, June 22 – HipTV at 8:00PM

    Whether you’re chilling solo, watching with friends, or just need something fresh to binge—this season is gonna be that girl.

    Stay Plugged In 

    For behind-the-scenes content, memes, giveaways, and everything Nancy Isime Show, hit follow on:

  • Photo courtesy of Spynn

    The cryptocurrency market’s recent surge marks a pivotal moment for digital assets. Matteo Ferretti, CEO of Spynn PR agency, observes this milestone as a financial achievement and a signal of the industry’s maturity. He argues that as crypto projects multiply, the projects that invest in calculated communication and credibility-building will thrive. Ferretti’s conviction stems from the crypto industry standing on the verge of a public relations shift.

    The Credibility Gap in a Growing Market

    Bitcoin’s dominance emphasizes its leading role, but the crypto ecosystem now comprises thousands of competing projects. Ferretti notes that technical innovation may remain essential, but it is no longer sufficient to ensure success. There’s an inherent credibility paradox where projects with strong technology often lose out to those with compelling narratives and robust media strategies.

    Recent presale campaigns, such as Bitcoin Solaris, have raised significant funds from thousands of participants, illustrating the power of effective communication. These projects succeed by clearly articulating their value propositions to potential investors, showing that creators are now learning how to promote crypto project initiatives effectively.

    Moving Beyond the Noise of Social Media

    The current crypto marketing environment is saturated with social media campaigns, influencer partnerships, and community-driven promotions. These methods can generate short-term attention, but Ferretti points out that they often fail to build the lasting credibility required by institutional investors and mainstream audiences.

    “The crypto space is crowded with projects vying for attention on platforms like Twitter and Discord. What is missing is the third-party validation that comes from respected media coverage and professional public relations,” Ferretti observes. This sentiment reflects industry concerns that while influencer marketing can drive engagement, it does not always translate into long-term trust or institutional adoption.

    Institutional interest in crypto is also rising. Major investors seek exposure to digital assets, with many planning substantial allocations to cryptocurrencies. These investors prioritize due diligence and credibility above all else. They seek out projects featured in established financial publications and led by executives who can engage with professional journalists.

    Projects that lack professional communication strategies risk being overlooked by serious institutional capital, regardless of their technical merits or potential.

    The Evolving Media Landscape

    Traditional financial media has expanded its coverage of cryptocurrencies. Publications that once ignored digital assets now dedicate substantial resources to crypto reporting, applying the same editorial standards as they do to traditional finance.

    Ferretti highlights that the change creates challenges. Projects that master professional media engagement can achieve visibility, but those that rely on informal, crypto-native tactics find themselves excluded from mainstream coverage. In this light, the need for projects to hire a crypto PR agency has never been greater, as professional agencies know their way around media dynamics and can easily secure coverage that builds legitimacy.

    Investing in professional PR is a decision that can determine a project’s long-term viability. Professional PR agencies understand how to craft messages that speak to diverse audiences, from developers to institutional investors to mainstream consumers. They also have established relationships with journalists and editors, enabling projects to secure coverage that would otherwise be out of reach.

    Professional agencies provide crisis communication expertise, which is invaluable in an industry known for its volatility. Even successful projects can face negative publicity or market downturns, and professional PR teams help work their way around these challenges while maintaining stakeholder confidence.

    Building Tomorrow’s Crypto Landscape

    Ferretti’s prediction of a PR revolution in crypto is grounded in the industry’s maturation. The market’s growth reflects the crypto sector’s emergence as a legitimate part of the global financial system. This legitimacy brings new responsibilities and expectations, particularly around communication and transparency.

    Projects that recognize the shift and invest in professional communication strategies are likely to lead the next phase of crypto development. Creators and developers who rely on outdated approaches risk being irrelevant, regardless of technical merits. The revolution Ferretti foresees is already underway, and its outcome will shape the path and direction of cryptocurrency.

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  • Photo Courtesy of BruntWork

    Google continues to advance its AI-powered advertising capabilities, with recent developments in automated search campaign management representing a change in how businesses approach digital marketing.

    These technological advances create opportunities and challenges that Winston Ong, CEO of BruntWork, believes his company’s global talent network can help businesses work through effectively.

    The evolution reflects a shift in search behavior. Modern consumers engage in conversational dialogues with search engines, asking detailed questions rather than typing simple keyword phrases. This change has created complexity that requires human oversight to manage, even when AI handles much of the technical execution.

    The New Search Landscape Demands Human Orchestration

    Google’s AI-powered search advertising tools promise improved performance through automated query matching, creative generation, and landing page optimization. However, these systems simultaneously increase campaign management complexity. Automated headline generation, dynamic URL selection, and expanded query targeting create more variables that require monitoring and strategic oversight.

    This presents a classic challenge for small and medium-sized enterprises (SMEs) already operating with limited resources. Advanced AI tools offer sophisticated capabilities previously available only to large enterprises, but implementing them effectively requires knowledge and skills that many SMEs cannot afford to hire locally.

    BruntWork’s model addresses this gap by treating AI as a sophisticated instrument that requires skilled operators. Their overseas specialists from regions including the Philippines, Colombia, and Eastern Europe bring cost efficiency combined with cultural understanding of how different audiences express search intent.

    The Economics of AI-Enhanced Campaign Management

    Consider the financial reality facing small businesses today. A typical company might allocate several thousand dollars monthly to search advertising, expecting positive returns on that investment. However, AI-enhanced campaigns require continuous monitoring of automatically generated content, performance analysis across expanded query sets, and strategic adjustments based on emerging patterns.

    Traditional hiring presents limited options. Businesses can invest significant salary costs for local specialists or attempt internal management of increasingly complex systems. The importance of hiring a Google Ads manager becomes clear when considering that mismanaged automation can quickly erode advertising returns.

    BruntWork offers an alternative approach through access to certified specialists at reduced costs compared to domestic hiring. This model focuses on accessing talent pools where digital marketing expertise has developed as a competitive advantage, rather than simply pursuing cost arbitrage.

    Regional specializations matter significantly. English-proficient specialists from the Philippines understand American consumer behavior patterns, while bilingual teams from Colombia can navigate both English and Spanish-speaking markets. Eastern European specialists bring technical expertise combined with an understanding of diverse cultural contexts.

    The Cultural Intelligence Factor

    AI systems analyze landing pages, existing advertisements, and user behavior patterns to predict search intent. However, intent expression varies significantly across cultures, regions, and demographics. Automated systems may miss nuances that human specialists can identify and address.

    Regional specialists can recognize how seasonal patterns, cultural expressions, and local preferences affect search behavior. This cultural intelligence becomes crucial when AI systems generate advertising copy automatically. Human oversight ensures that machine-generated content resonates with target audiences while maintaining brand consistency.

    The Democratization Challenge

    AI-powered advertising tools were designed to level competitive playing fields, allowing smaller advertisers access to enterprise-level capabilities. However, this democratization creates its own competitive dynamics. When advanced techniques become accessible to everyone, the advantage shifts to organizations that can best orchestrate these tools strategically.

    BruntWork’s approach addresses this challenge by providing access to specialists who understand both AI capabilities and limitations. This enables small businesses to compete on strategic sophistication rather than just budget allocation. When hiring Google Ads specialists becomes a question of accessing global talent rather than local availability, competitive landscapes shift significantly.

    The Human Element in Automated Systems

    The most significant aspect of AI-enhanced advertising isn’t automation itself, but how it amplifies human creativity and strategic thinking. Automated systems can generate headlines and expand to new search queries, but human insight determines whether these align with brand values and represent genuine opportunities rather than expensive distractions.

    Winston Ong’s vision recognizes that effective digital marketing combines AI efficiency with human wisdom. His global teams function as strategic interpreters between AI capabilities and market realities, ensuring that technological tools serve business objectives rather than operating independently.

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  • Have you been wondering how to sell your USDT in Nigeria, or are you simply looking for the fastest way to sell USDT? This guide is for you.

    USDT is one of the most popular stablecoins used by traders and crypto investors nationwide.

    So, if you’re looking to cash out after a profitable trade or convert your USDT to naira, it is important to find the best platforms that offer speed, security, and convenience.

    In this blog, we’ll discuss the top 5 trusted sites traders can use for selling USDT in Nigeria and compare their features, speed, fees, and ease of use.

    What to Consider Before Selling USDT

    When considering how to sell USDT in Nigeria easily, it’s important to understand what matters most when converting crypto to cash.

    Not all platforms offer the same features, so here’s what to look for:

    1. Withdrawal speed: Some platforms support instant withdrawals or automated settlements that process payments within 5 minutes, while others may take hours depending on the payment method or network congestion.
    2. Fees and exchange rates: Always check the conversion rate and transaction fees before confirming a sale. While some platforms like Breet offer zero withdrawal fees, others deduct a small percentage.
    3. Supported payment methods: Select platforms that offer different payout options, such as local bank transfers, mobile money, or e-wallets.
    4. Security: Ensure the platform offers escrow protection or automatic conversion features to minimize the risk of fraud.
    5. KYC Verification: Most legitimate platforms require Know Your Customer (KYC) verification. This includes ID uploads and sometimes address confirmation.

    1. Breet App

    If you’re looking for the fastest way to sell USDT in Nigeria, Breet is one of the most efficient platforms.

    Unlike P2P exchanges, Breet is an automated crypto-to-cash platform designed for seamless transactions with no delays.

    Breet simplifies the process, making it easy for anyone to sell USDT for cash in Nigeria without trading or dealing with buyer matching or manual confirmation.

    Below are some of the major benefits of using Breet:

    •  Zero withdrawal or processing fees
    •  Instant withdrawals to bank accounts, typically within 5 minutes
    • Automated USDT to Naira conversions
    • User-friendly mobile app with real-time exchange rate
    • KYC and security features

    Breet is a reliable platform for crypto-to-cash withdrawals in Nigeria. If you’re looking for how to convert USDT to cash, Breet is a top choice.

    2. Binance P2P

    Binance P2P remains one of the most trusted platforms for anyone looking to sell USDT through a peer-to-peer exchange.

    It connects buyers and sellers directly, giving users full control over pricing, payment methods, and trading terms.

    While it may not be easy to use for beginners, Binance P2P is a top choice for experienced traders who want competitive rates and access to many verified buyers.

    Below are the key advantages of using Binance P2P to convert USDT to cash:

    • Escrow protection ensures both buyer and seller complete transactions securely
    • Multiple withdrawal options, including bank transfers and mobile wallets
    • Comprehensive KYC and security features for safe, regulated trading

    3. Paxful

    Paxful is a crypto exchange platform for traders who want more than just the basic crypto to cash process. It has a reputation for its wide range of payment options and peer-to-peer system.

    As a peer-to-peer marketplace, Paxful lets you choose from hundreds of buyers offering different payout methods. The platform also ensures security through its inbuilt escrow service, which holds USDT until both parties confirm the transaction.

    Here are the major benefits of using Pacful to convert USDT to cash:

    • Multiple payment methods supported, including bank, PayPal and gift cards
    • Escrow-secured transactions that prevent fraud
    • User ratings and reviews help identify reliable trading partners
    • Mobile-friendly interface

    If you’re searching for how to withdraw USDT to a Nigerian bank account and want a flexible exchange platform, Paxful is an excellent choice.

    4. KuCoin P2P

    KuCoin P2P is a secure and reliable platform to sell USDT directly for Naira. With zero transaction fees and a growing base of verified users, it is a good alternative to exchanges like Binance.

    The platform offers a user-friendly interface for both intermediate and experienced traders. Some of its unique features include:

    • Instant withdrawals through local bank transfers
    • Escrow-secured transactions
    • Market-driven pricing

    If you’re searching for an alternative to Binance and the fastest way to sell USDT while minimizing costs, KuCoin P2P is one of the best choices for a safe and easy crypto-to-cash withdrawal in Nigeria.

    5. Bitfinex

    Bitfinex is a global centralized cryptocurrency exchange. While not as beginner-friendly as some alternatives, it offers a secure and reliable way to sell USDT in Nigeria.

    Users can fund their accounts with USDT and then convert to fiat, with withdrawals processed through supported payment options. Below are some advantages of Bitfinex:

    • High-level security with 2FA
    • Internationally regulated

    While Bitfinex may not be the fastest way to sell USDT, it is a good choice for experienced traders who want full trading functionality, high transaction limits, and a global platform.

    How to Sell USDT in Nigeria Easily on the Breet App

    1. Register and Verify Your Breet Account: Create an account using your email address and complete the KYC Verification.
    2. Obtain Your Unique USDT Wallet Address: Navigate to the ‘Receive’ Section, select ‘Receive’ and choose USDT. Then copy your wallet address.
    3. Send USDT to Your Breet Wallet: From your external wallet or exchange, send the desired amount of USDT to your Breet wallet address.
    4. Automatic Conversion to Naira: The received USDT is converted to Naira at competitive exchange rates within minutes.
    5. Withdraw Naira to Your Bank Account: Enable ‘automatic settlement’ to have funds sent directly to your linked Nigerian bank account or manually initiate a withdrawal from your Breet wallet to your bank account.

    Conclusion

    Knowing how to sell USDT in Nigeria easily makes all the difference when it comes to converting crypto to cash.

    It’s important to select a platform that offers convenience, whether you’re after instant transactions, low fees, or flexibility in payout methods.

    Sell your USDT with confidence today using secure platforms like Breet App. Ready to turn your USDT into cash? Choose Breet and start cashing out securely!

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