Johnnie Walker Partners Mama Burna, Burna Boy in New “Keep Walking” Campaign

Partner | Announcements
December 14, 2021

Nigerian youths are stepping forward in solidarity with Johnnie Walker’s newest campaign – ‘Keep Walking’, a movement to celebrate communities of creatives across Africa who, in their walks, exemplify its long-standing mantra. The campaign is launched in partnership with notable personalities, one of whom is the African Giant himself, Burna Boy.

Leading the pan-African campaign is a video which showcases an energetic and vibrant ‘Anthem’ that mirrors the trials of being non-conformist and forward-thinking, while addressing negative labels, and depicting the doggedness of the average Nigerian youth.

Johnnie Walker, in this Ad, highlights the resilience of the youth in defying labels and embracing Afro-optimism, while calling on them to step forward and keep walking. This is why we are not surprised that Burna is a major voice in this movement. It is quite clear that the adaptation of the global ‘Keep Walking’ movement is captured through the lenses of Burna’s own walks in the featured video. We also see the ‘Keep Walking’ representation in other stories from convention-defying, non-conformist, culture shapers across the creative space in a documentary titled – The Ones Who.

This pan-African documentary spotlights Nigerians like Emo afrobeats star, CKay; World-class Afrobeats dancer and singer, Yeni Kuti; Nigeria’s first skate crew community, Waffles and Cream; renowned fashion and documentary photographer, Stephen Tayo and Nigeria-American filmmaker, Amarachi Nwosu.

In addition, this movement allows you to celebrate and gift special individuals this festive season through Johnnie Walker’s mega gifting platform. The platform allows you carve out personalized messages to The Ones Who have inspired your walk and allows the whisky company join you on the journey to carve your own path.

For us, the entire campaign is an apt representation of the shoes we walk in and why ‘Keep Walking’ is created to put a spring in our step as we stake our claim, finding our own paths and building our own future to becoming a generation of giants. We don’t think there is a more powerful way to share this message. Stay engaged with Keep Walking, as Johnnie Walker, the world’s favourite whisky, unveils a diverse range of immersive experiences.

For more details about Keep Walking or Johnnie Walker, follow @johnniewalkerng on Instagram. You can also follow the hashtag #KeepWalkingNaija.

Sponsored by
Partner

Join The Conversation

Bring a friend.

You'll like this

December 5, 2019

With every new release, it becomes increasingly clear that Prettyboy D-O is incapable of making a bad song. The manic energy he brings to every track is utterly infectious, and whether it’s a solo effort or a one-verse feature, he is always a memorable presence.  This year, he’s soared on two fantastic tracks, Mojo’s anthemic […]

Watch

Now on Zikoko

Recommended Quizzes

October 10, 2019

2019 is certainly Burna Boy’s year, but, if we are being honest, so was 2018. Since his transcendent mixtape, Outside, the afro-fusion star has refused to get his foot of our necks — dropping a string of fantastic singles and then capping it all off with his career-best album, African Giant.  So, in a bid […]

December 29, 2021

A new year is right around the corner. Before we go into 2022, enjoy some of our top quizzes from this year. 1. QUIZ: Only Nigerian Gen Z’ers Can Make It To The End Of This Musicians Quiz Forget about your age. If you can make it to the end of this quiz, you’re definitely […]

November 4, 2019

After successfully predicting when y’all are getting married (please, email any complaints to noneofourbusiness@nayousabi.com), we are back to tell you how much is currently in your account. How, you might ask? By using your taste in Nollywood, of course. Shhh. No questions. Just take it already:

November 19, 2019

Regardless of what society has tried to tell us, enjoying sex is not something to be ashamed of. So, in a bid to celebrate our generation’s sexual agency, we’ve created a quiz that will accurately (again, keep your complaints to yourself) infer how many people you’ve spelt with. Try it out: 11 Quizzes For The […]

More from Announcements

December 21, 2021

The English Premier League (EPL) will be entering a decisive stage at the beginning of the next year. As the competition comes close to its end, every point is crucial. It’s even possible to have expectations about the champions and runner-ups already. Or is it? The Africa Cup of Nations (AFCON) is also set to […]

December 14, 2021

Nigerian youths are stepping forward in solidarity with Johnnie Walker’s newest campaign – ‘Keep Walking’, a movement to celebrate communities of creatives across Africa who, in their walks, exemplify its long-standing mantra. The campaign is launched in partnership with notable personalities, one of whom is the African Giant himself, Burna Boy. Leading the pan-African campaign […]

December 9, 2021

Ahead of the festive season, Stanbic IBTC Pension Managers, Nigeria’s largest Pension Fund Administrator (PFA), has unveiled the Stanbic IBTC Pension Managers Loyalty Program tagged Umatter. It is a reward scheme targeted at the customers of the PFA, to reward them for their loyalty and patronage through exclusive discounts as they shop with their e-loyalty […]

December 8, 2021

More winners have emerged from Union Bank’s ongoing “Save & Win Palli Promo”. 50 lucky customers nationwide each won N100,000 in the recently concluded monthly draw. The winners were selected through a transparent live draw event monitored by relevant regulatory bodies and stakeholders. This marks the final set of monthly winners in the ongoing promo. […]

December 7, 2021

Selected entries to receive exclusive Masterclass with TY Bello and George Okoro Days after innovative Smartphone manufacturer Infinix Mobility launched its Zero X Pro device in Nigeria, the tech giant today announces the start of its #ZeroXChallenge. The Zero X Challenge is an initiative to inspire boundless creativity among Nigerians and empower the youth to […]

December 7, 2021

MTN Nigeria recently announced the price of its initial public offering to retail investors.The offer which opened at 8:00am on the 1st of December 2021 will close at 5:00pm on the 14th of December 2021 with a minimum subscription of 20 shares and lots of 20 shares thereafter. At the retail offer roadshow in Enugu […]

Watch

Trending Videos

Zikoko Originals

December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.
March 12, 2020
Life is already hard. Deciding where to eat and get the best lifestyle experiences, isn't something you should stress about. Let VRSUS do that for you.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X