Ink Eze, founder of AsoEbiBella and the driving force behind BellaNaija Weddings’ online success, is back with something new: Creative Business Bestie — a social media series designed to help African creatives turn passion into profit.
For over a decade, Ink has grown AsoEbiBella into the largest African fashion community online, generating billions of impressions and shaping global perceptions of African style. But through this journey, she discovered a gap: guidance for creatives on the business side of their craft.
“When I started, there was no playbook,” Ink explains. “How to charge? How to handle clients? How to protect your worth? I had to figure it out the hard way. Now, I want to share those lessons.”
Launching Friday, September 26, 2025, #CreativeBusinessBestie will explore the realities of building a sustainable creative career today — from customer service and pricing psychology to brand partnerships and long-term growth. The series also creates space for candid conversations about the challenges and wins of creative life.
Ink’s unique perspective blends academic rigour with real-world expertise. A Brown University graduate with an Oxford MBA, she has also worked on some of Africa’s most impactful digital campaigns, including #HerMoneyHerPower.
“This is for the photographers, stylists, planners, creative directors, designers — the culture shapers,” she says. “Together, we can make money creatively, responsibly, and stylishly.”
About Ink Eze
Ink Eze is a media entrepreneur and the founder of AsoEbiBella. With over a decade of building global communities around African creativity, she continues to drive conversations that inspire growth and innovation.
About AsoEbiBella
AsoEbiBella is Africa’s largest online fashion and style community, spotlighting Nigerian fashion and culture for a global audience.
