#CoupleGoals: Lessons From The ALATxDavido Partnership

December 6, 2021

L-R: Retail Divisional Head, Wema Bank, Dotun Ifebogun; Head, Marketing Communications and Investor Relations, Wema Bank, Funmilayo Falola; Chief Finance Officer, Wema Bank, Tunde Mabawonku; David ‘Davido’ Adeleke and Chief Digital Officer, Wema Bank, Olusegun Adeniyi at the unveiling of ‘Davido’ as ALAT by Wema Brand Ambassador on Friday, December 3, 2021, in Lagos.

We don’t know if it was love at first sight or 600th sight, but the beginning of the relationship between Davido and ALAT by Wema came as a surprise to everyone. One tweet here, ₦250 million there, and a bank account here was the flirtation needed. But the eventual marriage/brand ambassadorship announcement was like the end of every single rom-com movie, the guy gets the girl and they run away together in the sunset.

With one of the biggest partnerships that rival even that of Jay-Z and Beyonce, these are some ways ALAT and Davido’s marriage can inspire your relationship.

1. Be Loud and Proud: Davido was not afraid to show off his love for ALAT. We thought he was showing off his credit alerts, but he was secretly showing us the newest love of life. There was no ‘I want us to be private’.


2. Be willing to go all out: After the 200 million naira challenge, some top executives from ALAT paid OBO a visit to Dubai. If your partner cannot travel to another country just to visit you, then forget your relationship.


3. Announce and let your enemies be peppered: Every single stage of this relationship was public and contrary to popular myth, it did not end in tears.


4. Be a generous giver: Wema Bank gave David N1 million and a brand ambassadorship, OBO donated N250 million to orphanages across Nigeria. Avoid stingy lovers so you can flex on everyone.


5. Don’t be afraid to make your announcement very big and grand: If Wema Bank can shut down the entire Lagos for Davido and even your favourite celebs were trying to secure a spot at the exclusive cocktail event, your partner can buy you a million naira ring for a marriage proposal.

Join The Conversation

Bring a friend.

You'll like this

September 16, 2020

Even if you live under a rock, you probably know that the contestants from this year’s Big Brother are pretty popular. Because I want to look for trouble, I’m going to rank this season’s housemates in order of personal preference. Enjoy: 10. Vee and Neo The Bonnie and Clyde of the season deserve a joint […]

Watch

Now on Zikoko

Recommended Quizzes

November 22, 2019

It can be very stressful when you’re trying to find the love of your life, but you only keep meeting people that are exactly like your yeye ex. To help you be more aware of that problem, we’ve created a quiz that lets you know the kind of people you are attracting. Take it to […]

October 10, 2019

2019 is certainly Burna Boy’s year, but, if we are being honest, so was 2018. Since his transcendent mixtape, Outside, the afro-fusion star has refused to get his foot of our necks — dropping a string of fantastic singles and then capping it all off with his career-best album, African Giant.  So, in a bid […]

October 29, 2019

We are going to be attempting to guess when you’ll marry based on your favourite Nigerian foods. What does your fave swallow have to do with when you’ll tie the knot? Please, don’t ask complicated questions. This quiz is rigorous and accurate (don’t quote us), so just take it already. QUIZ: Why Do You Have […]

November 1, 2019

Twitter is buzzing right now, bringing a new conversation to the concept of cool vs not-so-cool, especially in relationships. If you’ve been thinking about how much of a red flag you are, why don’t you let this quiz help you decide once and for all?

December 3, 2019

Are you a professional Yoruba demon? Are you walking around in search of whose life you can wreck at any given time? Well, this quiz knows exactly how many hearts you’ve shattered to date, and before you lie that your result is inaccurate, just remember that Zikoko is never wrong. Now, take it and be […]

More from Pop

January 15, 2022

Emily has stayed in Paris and barely survived, but can she survive here in Nigeria? Read this to find out.

Watch

Trending Videos

Zikoko Originals

December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.
March 12, 2020
Life is already hard. Deciding where to eat and get the best lifestyle experiences, isn't something you should stress about. Let VRSUS do that for you.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X