#CoupleGoals: Lessons From The ALATxDavido Partnership

December 6, 2021

L-R: Retail Divisional Head, Wema Bank, Dotun Ifebogun; Head, Marketing Communications and Investor Relations, Wema Bank, Funmilayo Falola; Chief Finance Officer, Wema Bank, Tunde Mabawonku; David ‘Davido’ Adeleke and Chief Digital Officer, Wema Bank, Olusegun Adeniyi at the unveiling of ‘Davido’ as ALAT by Wema Brand Ambassador on Friday, December 3, 2021, in Lagos.

We don’t know if it was love at first sight or 600th sight, but the beginning of the relationship between Davido and ALAT by Wema came as a surprise to everyone. One tweet here, ₦250 million there, and a bank account here was the flirtation needed. But the eventual marriage/brand ambassadorship announcement was like the end of every single rom-com movie, the guy gets the girl and they run away together in the sunset.

With one of the biggest partnerships that rival even that of Jay-Z and Beyonce, these are some ways ALAT and Davido’s marriage can inspire your relationship.

1. Be Loud and Proud: Davido was not afraid to show off his love for ALAT. We thought he was showing off his credit alerts, but he was secretly showing us the newest love of life. There was no ‘I want us to be private’.


2. Be willing to go all out: After the 200 million naira challenge, some top executives from ALAT paid OBO a visit to Dubai. If your partner cannot travel to another country just to visit you, then forget your relationship.


3. Announce and let your enemies be peppered: Every single stage of this relationship was public and contrary to popular myth, it did not end in tears.


4. Be a generous giver: Wema Bank gave David N1 million and a brand ambassadorship, OBO donated N250 million to orphanages across Nigeria. Avoid stingy lovers so you can flex on everyone.


5. Don’t be afraid to make your announcement very big and grand: If Wema Bank can shut down the entire Lagos for Davido and even your favourite celebs were trying to secure a spot at the exclusive cocktail event, your partner can buy you a million naira ring for a marriage proposal.

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