Have you got a small Instagram business or shop your wares on WhatsApp? Maybe you work at a start-up or one of the biggest conglomerates in the country. Then it goes without saying that moolah must be made. Enter BeachTV. One of the most unknown entities in the marketing & creative industry. They have been quietly blazing a smashing trail by helping small businesses scale fast within a limited time for the past four years.

And after successfully breaking that mould, they’ve now rebranded, and are now also scaling themselves to reach a bigger market. By helping every kind of business achieve explosive marketing success. So, fasten your seatbelts, Mesdames and Messieurs, time for some insights in marketing and communications if you are on the bend to get to the bag in 2023 and beyond.

To give your business a one-way ticket to the bag no matter your business model, BeachTV recommends these.

Go Directly to the Bag

All businesses are not created equal. Just because social media is buzzing doesn’t mean your customers are constantly teeming there. Do you know who makes a boatload of cash without all the fanfare of digital marketing? Those businessmen and women in Balogun and Alaba markets. Why? They know who and where their audiences are: offline. And they’ve faced them squarely.  

Therefore, go where the money resides. Aka where your audience is.

Make Bold Choices

Know what sets Coke apart from Pepsi? Creative thinking. While the latter might parlay the fame of a celebrity for engagement, the former would go bold by simply printing the customers’ names on their bottles. And just like that, viral engagement ensues.

Similarly, you can ignite engagement across your digital channels by using AI to generate funny, cool memes. Just furnish it with witty lines.

Get Help (The Right Kind)

It’s a cliché now that most businesses (big or small) find the idea of engaging a marketing agency unimportant. I mean why pay an agency when you can just hire an intern for 20k to post on Instagram, Facebook and Twitter, right? Sure, agencies are a big investment. But there’s a reason why we all agree that “soup wey sweet, na money kill am.”

An intern can churn out content fast, yes. But will never measure up to the brain power of an experienced team at an agency. Interns are short-term. Agencies are long-term.

At the very least, give your business the courtesy of an agency audit before dismissing the idea. In which case, visit us at www.btvmedia.ng or call +234 803 289 4976.



Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.