Watch Denrele Edun discuss the journey to freedom with his hair in newly released video by Jäegermeister.

Beyond every braid, curl, loc and strand is a unique story for some individuals — and even though it’s just hair, there’s so much more than meets the eye. In celebration of #WorldHairDay which coincides with Independence Day (October 1st), premium liqueur brand, Jäegermeister has released a video which showcases the ability to express oneself, creativity and independence through hair.

The video sees media personality Denrele Edun, a member of the Meisters Tribe (a group of dynamic individuals who represent the spirit of the brand) open up on how he dares to be different and express himself through his hair. He recounts how he was discriminated against by his family members and the church for choosing to express himself through his looks, especially his hair. 

Click this link  to see the full video.

Whichever style we choose to wear does not define our humanity and This independence & World Hair Day, Jäegermeister encourages all to be Kuhl, Dare to be different and Be the Meister!

Jäegermeister is a premium liquer to be enjoyed responsibly by people above the age of 18 years.

Follow and stay glued to @jagermeisternigeria  on Instagram for exciting updates and experiences.



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