[Lagos, Nigeria – March 27th 2024] Alára, the premier destination for luxury fashion, art,
and lifestyle experiences rooted in contemporary Africa, proudly unveils ALÁRA NOW, a
groundbreaking series program poised to redefine how we envision the future of our
creative community.

ALÁRA NOW isn’t just an event; it’s a dynamic experiment, a living, breathing
exploration of the intersection between the present and the future. It’s a series designed
to evolve continuously, mirroring the ever-changing landscape of our collective
imagination. ALÁRA NOW isn’t bound by time; it’s a fluid exploration of the trends,
constantly adapting and predicting the next big thing. Imagine a space where the
brightest minds in the creative community converge, where ideas flow freely, and where
the future is crafted in real-time. That’s the essence of ALÁRA NOW.
As we navigate the complexities of our rapidly evolving world, ALÁRA NOW provides
a space for all creatives, and thought leaders to come together, exchange ideas, and
chart the course for tomorrow. By celebrating the current creative endeavors shaping
our community, ALÁRA honors the bold visionaries driving progress and pushing

Join us this Easter weekend, 30th – 31st March 2024, from 11 am – 6 pm, as we host
the first edition of ALÁRA NOW, an exhilarating voyage of imagination and possibility.
Experience the thrill of cutting-edge designs, groundbreaking upcycling, culinary
reinvention and innovative creativity shaping the future of our community.

On Easter Sunday, there will be fun games and activities tailored for kids with an All-
day Brunch At Nok By Alára, ensuring a weekend of entertainment for all ages.
Together, let us redefine the boundaries of creativity and chart a course towards a
future where innovation knows no limits. Come, patronize, and support the vibrant
talents shaping tomorrow’s world at ALÁRA NOW.

ALÁRA, the luxury fashion, art, and lifestyle destination, offers a window into the soul
of contemporary Africa. With a focus on curating authentic experiences that reflect
African creativity and innovation, ALÁRA is at the forefront of cultural exchange and expression.

About Nok by ALÁRA
NOK by ALÁRA is a contemporary African restaurant, and the culinary extension of
ALÁRA’s concept to celebrate and elevate all aspects of African lifestyle. At NOK, we
reinvent classics of African cooking, giving foods with which we are familiar an
innovative twist. Nestled within a lush bamboo-framed garden, NOK is an intimate
dining space displaying contemporary Art and Design from all over the continent.
For more information and updates, visit the Alára Lagos store or follow us on
Instagram @alaralagos @nokbyalara

12A Akin-Olugbade, Victoria Island, Lagos, Nigeria experiences@alaralagos.com
+234 9096852076



Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.