Bimbo Ademoye Is NOT Underrated, She’s Nollywood’s New IT Girl

October 21, 2022

It’s hard to stand out and steal scenes playing opposite actresses like Adesua Etomi-Wellington and Bisola Aiyeola, but that’s precisely what Bimbo Ademoye did as the third sugar sister in Kayode Kasum’s 2019 comedic thriller, Sugar Rush

Coming into 2020 as the film’s breakout star and the face of countless memes, Bimbo Ademoye has become an unstoppable force, transitioning from underrated YouTube and Iroko TV actress in films like, The Diary of a Crazy Nigerian Woman and One Long Day to a Netflix queen in Kunle Afolayan’s Aníkúlápó

My introduction to Bimbo Ademoye came with 2017’s Back Up Wife with Seun Akindele. Her role reminded me of Funke Akindele’s star-making turn in the original Jenifa from 2008. While it was funny, I was also scared of these roles — the razz village girl who unintentionally makes herself the butt of every joke — as we’d seen it become a trope Funke Akindele still struggles to escape from years after Jenifa. 

With new Nollywood constantly relying on comedic elements, whether they’re necessary or not, I’m not surprised Bimbo has successfully caught our attention. She was the funniest sister in Sugar Rush, the funny friend in Nneka the Pretty Serpent, and we can’t forget Ayinla from the legendary Tunde Kelani. 

However, while other performers grasp onto these funny elements like their lives depend on it, Bimbo seamlessly skates through like it’s nothing. Her jokes are timely, and her presence is so consuming that, half of the time, I worry for her back because it can’t be easy carrying an entire production from start to finish. 

RECOMMENDED: How to Make a Badass Nollywood Action Film, According to “Brotherhood” Scriptwriter, Abdul Tijani-Ahmed

Comedy can often make characters one-dimensional, but Bimbo seems to have hacked the tropes she’s been given to present characters that feel real. Yes, her character is presented as a joke in films like Selina and Breaded Life. Still, instead of just laughing at them, you end up understanding their motivations and the fact that these could be real human beings, even though they’re exaggerated and fictional. 

After making Citation — a film which failed to make the post sex for grades statement it was aiming for, and Swallow — popular only for it’s wigs, production design and Ijeoma Grace Agu’s revelatory performance, Kunle Afolayan finally redeemed himself in my eyes with his latest Netflix project, Aníkúlápó.

The Yoruba epic was released in September 2022, and quickly became one of the most talked about Nollywood films of the year. Aníkúlápó also served as another reminder that men will disgrace you, even in the 1900s. 

Stealing the show once again as the seductive turned vengeful, Arolake, Bimbo eats into her role with a certain level of depth and nuance that, in my opinion, the script didn’t really deserve. You want her in the beginning of the film, pity her by the second act, and by the time the credits roll, she makes you understand that it pays to be wicked, sometimes sha. 

If there’s one thing Aníkúlápó showed, it’s Bimbo doesn’t have to be funny to keep you locked in by her performance. Another film that hinted at this side of her was Daniel Ademinokan’s 2018 redemption drama, Gone. That was the first time I thought, “Omo, this babe is going to go all the way.” 

It also doesn’t hurt that Bimbo actually has a personality off-screen. Her sense of humour and ability to turn what could’ve been boring sponsored ads into hilarious original skits has made her a social media darling with over two million followers. If you haven’t already, you really need to get into her instagram character, Iya Barakat

With the announcement of Sugar Rush 2 and Amazon Prime’s Gangs of Lagos coming soon, it’s safe to say Bimbo has made that transition from underrated to Nollywood it-girl status. I know we love it when our faves are underrated, but the truth is, Bimbo has become everyone’s fave, and honestly, that’s fine. It means we had taste from the start. 

As Nollywood continues to push itself with productions like Brotherhood and For Maria: Ebun Pataki, I’m super excited to see more of Bimbo Ademoye, and yes, as this tweet said, we’re still rooting for a Bimbo and Uzor Arukwe romcom

ALSO READ: How Damilola Orimogunje and Meg Otanwa Made “For Maria”, a Nollywood Game Changer

Join The Conversation

Bring a friend.

You'll like this

October 14, 2020

For the past seven days Nigeria has had it’s biggest national scale protest since 1993.  The #EndSARS protest is a peaceful but powerful movement against police brutality in Nigeria, both generally, and specifically by the Special Anti-Robbery Squad of the Nigerian Police. In these marches, music is an important tool to keep the people going. This […]

July 1, 2020

Nigerians have the wrongest idea about a lot of things and if we’re being honest the media is responsible for some of that misorientation. By the media we mean Nollywood, yes this is a call out. Nollywood needs to dead these pandering these ideas; 1. Portraying rape as only voilent.  If we investigate this matter […]

January 19, 2021

Admit it. You’ve always wanted to know which of the OG Nollywood campus babes you are. Now you can, just take this quiz and find out which of these bad bitches you are on the inside. For more like this, check out Zikoko Memes

Watch

Now on Zikoko

Recommended Quizzes

October 10, 2019

2019 is certainly Burna Boy’s year, but, if we are being honest, so was 2018. Since his transcendent mixtape, Outside, the afro-fusion star has refused to get his foot of our necks — dropping a string of fantastic singles and then capping it all off with his career-best album, African Giant.  So, in a bid […]

December 11, 2019

In the past month, we’ve made quizzes that guessed the last time you had sex, how many people you’ve slept with, and just how good you are in bed. For our latest attempt, we will use your taste in Nigerian music from the 2010s to ascertain what you’re like in bed. Take to find out:

December 29, 2021

A new year is right around the corner. Before we go into 2022, enjoy some of our top quizzes from this year. 1. QUIZ: Only Nigerian Gen Z’ers Can Make It To The End Of This Musicians Quiz Forget about your age. If you can make it to the end of this quiz, you’re definitely […]

April 9, 2020

At some point in life, we all learnt that someone can be very intelligent and still lack common sense. That’s the difference between being book smart and being street smart. If you’re not sure where on the spectrum you fall, well, that’s what this quiz is here to tell you. Take it:

More from Pop

Watch

Trending Videos

Zikoko Originals

September 13, 2022
Vs The World is a Zikoko original video series that follows best friends Astor and Hassan as they take on the world.
August 23, 2022
Zikoko Ships is a Zikoko Original series where we invite two people who share a relationship to play the Zikoko card games
December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X