• Something exciting is happening in the world of Indomie, and you definitely don’t want to miss out. Whether you enjoy Indomie for its rich flavour or the way it brings family and friends together, there’s now an even bigger reason to love your favourite noodles.

    The Indomie Eat & Win Promo has officially kicked off, and fans across Nigeria are already winning amazing prizes, including ₦1,000,000 cash, PS5 consoles, Samsung tablets, and bicycles.

    This time, Indomie is taking fun, flavour, and rewards to a whole new level. If you’ve ever dreamed of winning big while enjoying the meal you love most, this is your moment.

    Ready to get started? Here is everything you need to know:

    How to Join the Indomie Eat and Win Promo

    Participating is simple and exciting. Here is your step-by-step guide.

    1. Buy any Indomie Eat and Win promo pack or carton

    Look out for the special promo packaging the next time you shop for Indomie.

    2. Find the unique code inside

    Open your pack or carton and check inside for the unique code. Each code gives you one chance to win.

    3. Visit the promo website

    Go to indomie.ng/eatandwin on your phone or computer.

    4. Sign up and redeem your code

    Create an account, click the Redeem Code button, and enter your unique code.

    5. Enter more codes to boost your chances

    The more codes you enter, the higher your chances of winning One Million Naira cash or other exciting prizes.

    6. Watch out for the weekly draws

    Every week, many lucky winners are announced nationwide. Tablets, bicycles, PS5 consoles, and One Million Naira cash prizes are already being won.

    Ready to Win Big? Don’t miss your chance, enter the Indomie Eat & Win Promo!

    What’s in it for you?

    Here is what makes this promo a must-join!

    One Million Naira cash prizes every week,  PlayStation 5 consoles, Samsung tablets, Bicycles and more amazing gifts!

    Over fifty people have already taken home prizes, and several participants have become One Million Naira richer.

    Why You Should Join ?

    The Eat & Win Promo is more than a chance to grab cool prizes; it adds excitement to every pack of noodles, turning a simple meal into a rewarding experience. It’s Indomie’s way of sharing love, spreading happiness, and giving back to the families who enjoy the brand every day.

    So before you tear open your next pack of Indomie, remember: that little code inside could be your ticket to an unforgettable win.

    The promo is live right now. Start collecting your codes and join thousands of fans who enter and win every single week.

    Ready to taste, play, and win? Your One Million Naira moment might be waiting in your next pack of Indomie.


    [ad]

  • Season 10 of the Indomie Fan Club’s “Team Yourself Up” Competition proved that Nigerian kids are bursting with creativity. With the theme “Create the Future,” over 64,000 young creators from across the country turned Indomie packs, cartons, wrappers , seasoning wrappers or all into innovative works of art. Every participant went home with a carton of Indomie, full from plates of noodles and eggs, and thrilled after student–teacher dance-offs and fun activities.

    The entries were nothing short of amazing, from a life-sized robot named Indobot, to a tractor, solar-powered chalet huts, a mosaic painting, a flower bouquet made from wrappers, a ship built with intricate carton cuts, and many more.

    The spotlight shone brightest on Feyisitan Ewaoluwa from Living Faith School, Lagos, who won the grand prize of ₦500,000 with her Indobot, saying she built it “so it can cook tasty Indomie faster and better”.

    NWOSU URIEL RAYMOND SCHOOL, EAST, was the first runner-up (200,000), and Kelechi Robert from D’Glorious School earned ₦100,000 as second runner-up for his mosaic painting made from Indomie packs. Best in the eastern region  was Maxwell Njoku from the East with his Indomie carton tractor, Olivia Esiri from Lagos with solar chalet huts, Jemima from Ogun State, and an Abuja student with a basket made of perforated cartons, and each took home ₦35,000 and Indomie prizes. A management consolation price of ₦10,000 alongside a pack of Indomie was given to extra participants.

    According to Mr. Mudasiru Fuhaad Ayoola, Deputy Director of Culture at the Lagos State Council of Arts and Culture, “Indomie is doing really well, and I’m impressed with the Fan Club. It’s like a family that keeps growing stronger. We appreciate their sustainability efforts and how they nurture creativity.”

    Mrs. Faith Ogechi Joshua, National Coordinator of the Indomie Fan Club, added, “The purpose of this event is to bring out creativity, support recycling, and encourage teamwork between families and friends. It’s about effort and talent, and seeing young minds bring ideas to life.”

    From noodles to masterpieces, this year’s competition proved that imagination has no limits. With creativity this bold, the future is bright, inspiring, and full of Indomie goodness.

    [ad]



  • What do you get when you mix cutting-edge AI, a trio of beloved Nigerian celebrities, and the universal love for mothers? A heart-melting Mother’s Day campaign that left thousands in joyful tears.

    Driven by the insight that Nigerians deeply value emotional connections with their favourite celebrities, especially the joy of receiving a personalized message, Indomie intentionally created a meaningful experience this Mother’s Day using AI technology. This further reinforces the brand’s commitment to fostering genuine emotional engagement with its audience and celebrating the powerful bond between mother and child.

    Celebrities Say Your Name and Mum’s – Powered by AI

    As a family-oriented brand that cares about the mother-child bond, Indomie lit up social media with AI-generated lip-sync videos of popular celebrities like Shaffy Bello, Bimbo Ademoye, and Asherkine. These weren’t just generic greetings; they were dynamic, AI-enhanced messages that appeared as though each star was speaking directly to individual mums. The novel concept was designed to ensure every participant, regardless of class, location, and ethnicity, benefits. The technology synched the celebrities’ lips and voices perfectly with custom messages, making each clip feel authentic, emotional, and uniquely tailored.

    Mothers’ Favourite Celebrities Meticulously Selected

    After a rigorous selection, Shaffy Bello, the eldest of the charming trio, qualified to honour mothers with a heartwarming greeting on Mother’s Day. Without a doubt, the veteran actor who appeals to older mums embodies the essence of a premium, nurturing mother figure, aligning with Indomie’s brand and message.​ Similarly, Bimbo Ademoye, one of the most sought-after thespians in Nigeria today, commands an unarguable appeal to mothers who are avid followers of Nollywood films and she made it to the list by popular demand. Interestingly, the only man on the list, Akinyemi Oluwaseun Omotayo, otherwise known by his showbiz moniker, Asherkine, was engaged for the role owing to the recognition of his philanthropic endeavours, resonating with audiences who value benevolent figures.​ Ultimately, the selection aimed at ensuring everyone gets a sense of belonging throughout the entire experience. 

    Seamless Activation

    Without much ado, participants simply entered their names and their mums’, and this was followed by the option to choose their favourite celebrities. In return, they received a video message where their favourite celebrity addressed their mother by name, praised her lovingly, and shared a heartfelt Mother’s Day greeting. The result? A deeply moving and memorable experience that felt as personal as a handwritten letter, but powered by AI.

    Fans Flood Social Media with Joy

    The response was immediate and emotional. Across Instagram and Twitter, users couldn’t contain their excitement.

    @i_amstillprecious shared, “I’ve done mine already and gotten my video. Thank you so much, ma. My mum would love this!”
    @viv_carings_ng added, “It really works! I just made one for my Mum and Mum-in-law. Thank you.”
    And perhaps most touching was @babyluv_23amazing, who said, “Thanks for making my mum feel special. She was so happy listening to you.”

    These posts were more than just testimonials, they were proof that technology when used with empathy and cultural understanding, can spark real human connection.

    Culture Meets Innovation

    What set this campaign apart wasn’t just the novelty of AI but how deeply it resonated with Nigerian cultural values, especially the importance placed on honouring mothers. By using voices that mums already loved and recognized, the campaign fused local celebrity appeal with global tech innovation to create moments that felt intimate and real.

    Whether it was Shaffy Bello’s regal tone, Bimbo Ademoye’s youthful warmth, or Asherkine’s cheerful energy, the AI-enabled messages allowed each mum to feel seen, heard, and celebrated right from the heart.

    A New Era of Personalized Celebration

    Indomie’s AI-powered celebrity video messages didn’t just kick off Mother’s Day; they redefined what brand-led celebrations can feel like. This campaign proved that personalization, especially when enhanced by AI and culture, isn’t just a trend; it’s the future of emotional storytelling.

    And if anything is clear, it’s that technology can do more than innovate, it can touch hearts.

    [ad]

  • In celebration of Mother’s Day, Indomie continues its tradition of celebrating the strong bond between mothers and their children through the “Show Some Love to Mum” campaign.

    This year, they’re introducing an innovative AI-powered platform that lets you create personalized video messages for your mum, with help from your favourite celebrity influencers. Additionally, the digital experience will continue with special on-ground activation at Ikeja City Mall (ICM) on March 29th and 30th, 2025, featuring interactive activities and unforgettable experiences.

    Here is how you can benefit and show some love to your mum.

    1. Make your mum feel special with the Indomie Mother’s Day AI Platform:

    Indomie has launched a special platform where you can generate a personalized video message for your mum from her favourite celebrities. Imagine your mum receiving a heartfelt message from her favourite celebrity—Bimbo Ademoye, Asherkine, or Shaffy Bello right on her Phone! Simply visit the microsite [showsomelovetomum.indomie.ng]. Next, you enter your mum’s name, your name, and the WhatsApp number to receive the video. Then select her favourite celebrity: Bimbo Ademoye, Madam Shaffy, or Asherkine to send the wish, and you’ll receive it in just 2-3 minutes.

    1. Share the Love and spread the word:
      Be prepared for her reaction because once your mum receives the video, you would love to capture that moment, and you can share with Indomie on social media using the official hashtag – #ShowSomeLovetoMum. Spread the joy of the campaign!
    2. Tell your mum to come to ICM Lagos.
      If you and your mum stay in Lagos, you can make this Mother’s Day celebration even bigger? Tell her about the Indomie Mother’s Day Experience Booth at Ikeja City Mall (ICM) for two days filled with fun, laughter, and special moments just for her. 

    Here is what you can look forward to at ICM Activation:

    • Pampering session for mothers:
      One thing you can be sure of is the exciting lineup of interactive games where mothers can team up and compete for amazing prizes! After all, what’s a celebration without freebies? But the sweetest part of it has to be the mother’s pampering session, we are sure you can already feel how much fun and joy mothers would have in that session. Indomie is going all-out for mothers so there is enough experience to be had!

    • Scrumptious Indomie Meals (Slurp & paint)

      Delicious and freshly prepared Indomie meals at the booth for mothers to enjoy! Even if you don’t win any prizes from the games, at least you can be certain that you will regain your energy to play some more with the freshly made mouth-watering Indomie meals. Just to top up the experience with more laughter, mothers would test their artistic genius by painting while slurping on some Indomie.
    • Celebrity meet & greet:

      Some of your favourite celebrities will be making appearances at the event. You will get a chance to take photos and interact with them in person, cementing an already epic and memorable event.

    The Indomie Show Some Love to Mum campaign is all about making our Mothers feel loved and cherished. So, whether it is online through a personalized AI video or at Ikeja City Mall for the on-ground celebration, this is your chance to create a priceless memory for your Mum. 

  • If you love instant noodles, now might be a good time to pause and look at what you’re ingesting. The National Agency for Food and Drug Administration and Control (NAFDAC), on May 2, 2023, issued a press release concerning the recall of a flavour of the Nigerian staple, Indomie.

    The Indomie “Special Chicken Flavour” is being recalled due to health concerns. Here’s the gist.

    Why is NAFDAC issuing a recall of the “Special Chicken Flavour”?

    [Banned Indomie / Premium Times]

    In the statement signed by the director general of NAFDAC, Prof Mojisola Adeyeye, she said NAFDAC has begun sampling and analysing other Indomie noodles flavours. This also includes their seasonings, as they’re testing for the presence of ethylene oxide. 

    Why’s ethylene oxide bad? Ethylene oxide is a colourless and odourless gas. According to the National Cancer Institute, “In smaller amounts, ethylene oxide is used as a pesticide and a sterilising agent. The ability of ethylene oxide to damage DNA makes it an effective sterilising agent but also accounts for its cancer-causing activity.”

    The statement from NAFDAC read, “The Management of the National Agency for Food and Drug Administration and Control, NAFDAC is aware of the recall of Indomie Instant Noodles ‘Special Chicken Flavour’ by the Ministries of Health in Malaysia and Taiwan on account of the alleged presence of ethylene oxide, a compound associated with an increased risk of cancer.

    “NAFDAC, as a responsible and responsive regulator, is taking swift actions to carry out random sampling and analysis of Indomie noodles (including the seasoning) for the presence of ethylene oxide, as well as extending the investigation to other brands of instant noodles offered for sale to Nigerians.

    “We use this medium to assure the public that a thorough investigation of the products will be conducted both at the factory and market levels, and our findings will be communicated.“

    Adeyeye also noted via Twitter that noodles are on the import prohibition list. They’re not allowed to be imported into the country. 

    The ban only affects noodles imported into the country, not those produced in Nigeria. 

    What can I do?

    You can help spread the word so people don’t consume harmful food. Also, look out for where the noodles are made. If it shows that it’s an exported product, there’s a good chance it’s illegal. Worse, it might be carcinogenic — which could spell double trouble. 

  • Nigerians are king of colloquials, but we need to normalise calling these foods their real names. Well, we rounded up 5 food products that are not being called their original names. You are guilty as charged.

    1. Noodles Not Indomie

    Next time, say you want to buy Noodles, then let the seller ask for the specific brand you want. I promise you won’t trip and hit your head on the floor.

    2. Sausage Roll Not Gala

    Eiss, give me two Gala and one…” Sis will you stop it. This thing is Sausage roll. SAUSAGE ROLL.

    3. Condiment Not Maggi

    Not every condiment is Maggi, and Maggi is only a kind of condiment. In other words, not every cube is a Maggi cube. Say you want condiment.

    4. Sachet Water Not Pure Water

    A pure water is any water that is pure – isn’t that obvious? Is the water from your tap not pure? Don’t let us fight. Call this thing its name – Sachet water.

  • If you’ve ever been saved by the healing power of noodles, this post is for you.

    Here are some of the times it has come through:

    1) During broke days.

    Especially when we were students. God safe us.

    2) When you’re too lazy to cook.

    Indomie fills the gap when you’re too lazy to cook real food but too hungry to eat snacks.

    3) When you wake up in the middle of the night and you’re feeling peckish.

    Really, are you proud of yourself?

    4) As a cover-up for the fact that you can’t cook.

    If you know, you know.

    5) As a quick snack when bae comes over.

    Throw in eggs to show that you care.

    6) To hold belle while waiting for beans to boil.

    Don’t judge me.

    7) For overnight shenanigans.

    If Indomie isn’t in your overnight bag, then I don’t know for you oh.

    Nothing slaps harder than chewing raw Indomie in the middle of the night as you ponder on all decisions that got you to where you are.

  • On this International Women’s Day 2020, take this quiz to find which great woman in history is your Indomie Power Woman Avatar.

  • As crazy as this might sound, there’s actually an Indomie flavour that perfectly aligns with every personality — from the dependable Chicken to the underrated Oriental Fried Noodles. So, we created a quiz that tells you which flavour you are most like.

    Take to find out:

  • When you calculate how much you spend buying food in a month just because you don’t want to cook

    I don’t believe my eyes

    This is how you struggle to eat indomie for the tenth night in a row

    God deliver me from this affliction

    How you show up at your friend’s house who likes to cook every weekend

    Surprise! It’s me again, what’s for lunch?

    Everyone at the food place near your house knows your name, surname and birthday

    Customer!!!

    You parent’s are tired of you showing up every weekend to beg for homemade food

    There’s just nothing like your mum’s jollof rice

    This is you on the rare occasion that you have to cook

    Why do bad things happen to good people

    And it’s not as if you don’t know how to cook o you just don’t understand why it has to be so stressful

    The stress

    You’ve not refilled your gas cooker in 3 years because the only thing you use it to cook is indomie

    At least you are saving money there

    How you feel when you get into a relationship with someone who loves to cook

    The Lord is good

    You’ll rather soak garri for breakfast, lunch and dinner than enter the kitchen to cook

    Garri never killed anybody

    How you feel when you manage to boil rice once a month

    Nobody talk to me, please

    This is what your fridge always looks like

    You don’t even have stew

    When your friends come over and ask you what you have to offer

    Will you like indomie or indomie?

    While you don’t like to cook we know you love to eat. So how do you feel about jollof rice?