Let’s not lie, the economy is hard. You need to cut as much cost as you can, and one way to do this is by reducing the amount of money you spend in the market.

Whether it’s in food market or bend-down-select, we’ll teach you how to cut prices like a pro — like your Nigerian mother.

It’s time to go to the market again

This stressful life. If you were Otedola’s child you wouldn’t be having to do this. 

And you’re tired of feeling cheated all the damn time

It’s even worse when you tell someone how much you spent, and they scream when they see what you brought home. 

Your mother is not around

You people might have African parent-child issues, but she’s the best at haggling. She can price a basket of tomatoes from ₦1000 down to ₦85 without breaking a sweat. 

And outside is not smiling

Please, do giveaway. 

But don’t worry, we’re here

Zikoko to the rescue!

First of all, buy iro and buba

This is the look. All those fine fine outfits you’re wearing to the market are part of your problem. 

And dunlop slippers

You’re wearing Yeezys to go and buy Yeezys? LOL.

Always go with the 1/4 rule

Once they call a price, do quick maths and let your counter be one-quarter of what they’ve called. This part is important: Look them directly in the eyes. Don’t falter. This is not a joke. You fit chop small insult or dirty stares, but keep in mind that you’re playing the long game. 

Don’t be scared to walk away

Sometimes, it’s an L. Sometimes, they’ll call you back. 

Make friends in the market

Call them “my customer” or “my brother”. Ask about their children. They’ll love you. 

Did we just catch you smiling?

This is also the face you should always put up, even when calling them “my customer”. You’re making friends, yes, but stay woke. Don’t let them take you fi ediat. 

Bonus: Learn their native language

Speak Hausa to a Hausa man and Yoruba to a Yoruba woman, and watch him give you more pepper than the last person whot bought from him.


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