Before y’all start releasing your #IWD2022 campaigns, make sure you’re not doing any of these things: 

1. All-male panel 

Of all days to have an all male panel discussing women’s issues, y’all choose women’s day? It’s 2022, less of this, please. 

2. Men doing the equality sign when they haven’t shown workings that they believe in equality 

LOL. Especially the CEOs and those at top managerial roles. The reason why it’s always the men is that it’s mostly men that occupy those positions. Equality my foot. Drop your hands, sir. Face the one wey dey your front. 

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3. Silly hashtags that mean nothing 

Women’s day is actually a day for laughs because the content is premium comedy. It’s on women’s day you’ll be seeing hashtags like #Shesforhes. What the hell does that even mean? 

4. She-E-Oing 

Women’s Day is also for twisting English language in favour of women. See also: shentepreneurs and sheros. Why donate to a period fund so that young girls can have access to sanitary pads when you can celebrate the She-E-Os in your community with photo ops and call it a day? Go on, girl, give us nothing.  

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5. International Women’s Day but your campaign has pictures of men 

It’s like your friend putting their face in front of your birthday card. Whose day is it, please? Ours or yours?

6. Pink graphics because pink is the only colour women like

They always use pink or purple because that’s the only colour they think women like. Bonus if they add a cute flower by the side to indicate femininity. Yay, women’s rights. Fun fact: Pink was mostly a boy’s colour until the 1940s but who cares? 

You can do better with your International Women’s Day content. If you’re not sure where to start in advocating for women’s rights, read how to actually show you care about women. 

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