• 7 Ways Malta Guinness Filled the Iriji Festival Abuja with Culture, Energy, and Pure Goodness

    From vibrant displays to refreshing moments, it was a true celebration of tradition and vitality.

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    1. Goodness at the Heart of Celebration

    Malta Guinness brought life and colour to the Iriji Festival, turning the cultural gathering into a joyful experience filled with energy, laughter, and shared moments. The brand’s presence was felt everywhere, from the bright stand to the cheers echoing across the Old Parade Ground.

    2. The Taste of Tradition

    The heart of the day was the Iwa Ji, breaking of the new yam. The sacred moment was filled with gratitude for the harvest. Guests enjoyed the roasted yam while sipping on chilled Malta Guinness. Each sip and bite carried a taste of culture, joy, and celebration.

    3. Young Energy Meets Rich Tradition

    Not fewer than eighty students from the University of Abuja joined the festivities, dancing, playing, and learning about one of Nigeria’s most cherished traditions. Their excitement showed how culture and youth can connect beautifully when powered by Goodness.

    4. A Taste of Refreshment Under the Abuja Sun

    The Abuja heat had nothing on the iced mocktails served at the Malta Guinness stand. Each cup was a burst of flavour and pure Goodness, the perfect cool-down moment that left guests smiling, refreshed, and re-energised.

    5. Ogene by Fine Boys Sets the Stage Ablaze

    The cultural rhythm reached a thrilling peak when Ogene by Fine Boys, sponsored by Malta Guinness, took the stage. Their powerful beats, dance, and chants electrified the crowd, reminding everyone why Ogene remains one of the most captivating sounds of Igbo culture.

    6. Gifts, Games, and Goodness Galore

    Malta Guinness brought excitement to the festival with fun competitions and giveaways. Guests received branded umbrellas and other prizes, while Precious Ifeanyi, a 23-year-old Economics student from the University of Abuja, won the dance competition. Chimnazaekpere Iroegbu and Okorie Akudo Confidence also took home crowns in the beauty pageantry. Every moment reflected the energy, joy, and Goodness that Malta Guinness stands for.

    7. A Celebration of Positivity and Pride

    Beyond the fun and festivities, Malta Guinness reminded everyone that it is more than just a drink, it is a symbol of optimism, energy, and everyday Goodness. The Abuja Iriji Festival ended on a high note, with hearts full of pride and spirits lifted by pure Goodness.

    About the Authors

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.