Sony | Zikoko!

In a vibrant Independence Day celebration, Sony unveiled the expansion of its ULT POWER SOUND series, designed to make you feel like you have dived into the front row of the arena. The newly launched party speakers includes the ULT Tower 9, ULT Field 5, ULT Field 3 and ULTMIC1, held at an exclusive launch event hosted at the Sheraton Lagos Hotel, Ikeja.

L-R: Oluwaseunayo Ojo, content creator, Segun Olusemo ‘Sheggz’, brand influencer; Dwin, Musician; Jobin Joejoe, Managing Director, Sony Middle East and Africa; Munachi Abi, Filmmaker and DJ; Jayonair, OAP & brand Influencer; Meshkiey, Content creator

Designed for personal, home, and on-the-go listening, the lineup combines festival-level bass, portability, and smart connectivity to match Nigeria’s energetic lifestyle. The launch drew influencers, top media houses, lifestyle and tech bloggers, as well as industry partners for live demonstrations, and curated listening sessions and a chance to win exclusive giveaways.

The introduction builds on Sony’s 2024 debut of the ULT Power Sound series in Nigeria, which broadened its high-power portable audio footprint. With the ULT Tower 9, ULT Field 5 and ULT Field 3, Sony is bringing that same immersive sound into compact, lifestyle-ready designs.

The event kicked off with a welcome reception at 7 PM, where attendees were treated to cocktails and canapés.

The evening’s activities were hosted by a lively hype man, Toppy Banks and featured a captivating performance by a karaoke guitarist, DwinTheStoic and Pdatruth., blending music and product insights that highlighted the exceptional benefits of the ULT Power Sound series.

Jobin Joejoe, Managing Director, Sony Middle East and Africa said: Nigeria’s Independence Day is a moment of pride, unity and celebration, and we could not think of a better occasion to introduce the new additions to the ULT Power Sound series. Music is at the heart of Nigerian culture, and with the ULT Tower 9, ULT Field 5 and ULT Field 3, we’re delivering sound experiences that match the nation’s vibrant spirit, powerful, portable, and ready to move with you. At Sony, we are committed to bringing innovations that not only elevate entertainment but also connect deeply with the lifestyles of our customers here in Nigeria.

Special guests and influencers in attendance, such as Jayonair, Sheggz, Meshkiey, Munachiabi, Pretty Precious, Oluwaseunayo, Tomiwa Jonathan, Mmesoma, Legendary Ben, and Victoria King, added star power to the event. Their presence further amplified the evening’s excitement, with many sharing live updates and behind-the-scenes moments with their followers across social media, sparking online buzz around the product launch.

Adding a fun twist to the evening, attendees participated in a karaoke and quiz, where business partners had the chance to demonstrate their moves and compete for exciting prizes. The winners were announced with much fanfare, adding to the event’s energy.

Dinner and drinks continued throughout the evening, giving guests ample time to network, enjoy the products, and discuss potential business collaborations.

ULT Tower 9:
- Features karaoke and guitar inputs plus a TV Sound Booster for an enhanced audio–visual experience with movies, concerts, and more.
- Equipped with four tweeters (front and rear), two mid-range speakers, and Sony’s X-Balanced Speaker Unit for powerful, crystal-clear sound.
- Offers up to 25 hours of battery life, with an easy-to-carry handle and stable castors for effortless mobility.
- Hitting the ULT button gives you access to two exciting bass modes – ULT1 for deeper, lower frequency bass and ULT2 for powerful punchy bass. Plus, you can take the party to every corner of the room with 360°Party Sound.
- More than just play music, the ULT Tower 9 transforms your space into a full-on party experience. The 360°Party Lights create a synchronised lighting display that lets you link up to 100 compatible speakers, syncing both music and lighting seamlessly – filling any location with the ultimate party atmosphere.
ULT Field 5:
- Delivers boosted bass with two modes: ULT1 for deep, low frequencies and ULT2 for punchy, powerful beats.
- Combines Sony’s X-Balanced Speaker Unit with a dedicated tweeter for clear, spacious sound.
- Includes a detachable shoulder strap with multiple carrying options, ideal for music on the move.
- The ULT Field 5 comes in Off-White and Black.
- The 360° Party Lights are also added to the ULT FIELD 5 to brings your party to life as well as other convenient features such as Party Connect, Multipoint Connection, Bluetooth® Fast Pair and a USB charging port.
ULT Field 3:
- Compact yet powerful, delivering enhanced bass at the push of the ULT button.
- Waterproof and dustproof, making it ready for poolsides, parks, and outdoor adventures.
- The shoulder straps offer multiple carrying options; let it hang by your side or position it perfectly to project sound wherever you need it. This makes it ideal for adventures on your bike, skateboard or on foot.
- With the ULT FIELD 3 you can choose the colour that matches your look, from Black, Off White, and an additional Forest Grey colourway.
- Party Connect, Multipoint Connection, Bluetooth® Fast Pair and a USB charging port.
- Whether it’s a solo performance or a duet with a friend, take centre stage with the ULTMIC1 and sound incredible every time.
- Sing your heart out with crystal-clear vocals and immerse yourself in the joy of karaoke.
- Designed to pair seamlessly with our ULT POWER SOUND series speakers, these wireless microphones instantly connect two great-sounding wireless mics by inserting dongles into the mic port, delivering exceptional vocal clarity.
About Sony Middle East and Africa

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony’s presence in key markets in the region.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/

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L – R: Adaora Mbelu (a.k.a Lumina), Tobi Ayeni (a.k.a Miss Techy), Daro Umaigba, Fisayo Fosudo, and Salem King

Lagos, Nigeria – March 28th, 2024 – The Sony Creators Convention 2024 concluded on Saturday, March 23rd, 2024, with resounding success, leaving attendees inspired, informed, and equipped with the tools to take their content creation to the next level. Hosted by Daro Umaigba, the event brought together a diverse community of creators from art and culture to the digital content creation sphere for a day packed with workshops, discussions, and practical sessions.

Having taken place at the vibrant Nexthought Creative Hub in Lekki, Lagos, the convention aimed to celebrate the convergence of creativity and technology while empowering attendees with valuable insights to fuel their professional growth and explore new horizons in content creation.

Jobin Joejoe, Managing Director at Sony Middle East and Africa says, “We are proud to support and empower Nigerian creators as they continue to push the boundaries of creativity and innovation. The Creators Convention serves as a testament to our commitment to support content creators and provide them with the best available technologies, create lasting connections to learn and network, and establish collaborative opportunities together”.

L – R: Dr. Emmanuel Iwueke (a.k.a Dr. Craze), Timi Agbaje, Ifiok Effanga (a.k.a Fiokee), Akinyemi Ayinoluwa (a.k.a Akinyemilaw), and Precious Omoregie (a.k.a Mychaskia).

The convention also featured speakers including Dr. Emmanuel Iwueke, Ifiok Effanga, Timi Agbaje, Akinyemi Ayinoluwa, and Precious Omoregie, who underscored the importance of safeguarding intellectual property in an increasingly digitized landscape. Debo Adedayo, Maryam Apaokagi, Dami Dawson, and Hauwa Lawal engaged in a spirited dialogue on crafting content with widespread appeal. Kelechi Amadi-Obi’s presentation on turning inspiration into action resonated with the attendees. At the same time, Adaora Mbelu, Tobi Ayeni, Fisayo Fosudo, and Salem King offered invaluable insights into diversifying revenue streams and forging lasting partnerships. In addition, Anjola Awosika, Tilewa Odedina, and Ify Igwe also facilitated a riveting masterclass in food photography, offering practical tips for elevating creative pursuits to professional heights.

L – R: Fegho Umunubo (SA to the President on Digital and Creative Economy) and Bukola Oloyede (Demand Creation & Partner Relationship Specialist)

L – R: Kelechi Amadi-Obi (Creative Director, Kelechi Amadi-Obi Studios) and Bukola Oloyede (Demand Creation & Partner Relationship Specialist)

Participants had the opportunity to engage in practical sessions tailored to their interests during the event, supported by Kontakt Pro Nigeria, advising creators on Sony’s digital imaging products and offerings.

Alongside a variety of workshops, the convention also provided a platform for networking and collaboration with leading brands such as Miele Nigeria (A Plus Appliances), Taeillo, Fayrouz, Zagg, Amstel Malta, Legend Twist, M.Inc PR, and Pulse Nigeria.

A cross-section of the audience

The Sony Creators Convention 2024 underscored the power of collaboration, innovation, and community in driving creative excellence in Nigeria’s digital landscape and taking their content creation endeavors to new heights.

Stay tuned for highlights and updates from the Sony Creators Convention 2024 on our social media channels! Follow us on Instagram: @sonyalphanigeria and @sonymea.

For media inquiries, please contact:

Felix Imoh

PR Account Manager, M.Inc Public Relations.

felixi@minc.ng | www.minc.ng

+2348095572316.

About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products, and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads the execution of various logistics, sales, marketing, advertising, and customer service activities through its business partners. 353 accredited third-party service centers reinforce Sony’s presence in key regional markets.

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Nigeria, March 19, 2024: Sony brings an electrifying atmosphere to Nigeria, as it unveils its exclusive lineup of the X series party speakers. Having taken place on Friday March 15^th at the famous Ikeja Computer Village and Saturday March 16^th at the Ikeja City Mall, the activation aimed to spread awareness amongst consumers and retailers set against a vibrant market and mall focused setting.

Led by a full delegation of the Sony Middle East and Africa team, this activation was a testament

to the long-standing commitment of the Sony brand to the Nigerian market. Attendees had the opportunity to experience firsthand the innovative features and exceptional sound quality of the party speakers and redefine the art of sound. The X series party speakers lineup includes the SRS XV-900, SRS-XV800, SRS-XV700, and the SRS XV-500, offering a comprehensive range of features that make them the ultimate companion for any party.

The activation kicked off with engaging activities such as karaoke sessions, dancing competitions, and other entertaining activities, for an unforgettable day of entertainment and throbbing bass. Renowned reality star and OAP Tacha as well as celebrity hype man, the energy gad Dotun captivated the audience with their electrifying presence as guests showcased their vocal prowess.

Commenting on the event, Dotun says,”These speakers serve as the ultimate powerhouse and the perfect companion for any party starter. Moreover, with its long-lasting battery life of up to 25 hours on a single charge, the groove never had to stop.”

Jobin Joejoe, Deputy Managing Director at Sony Middle East and Africa says: “We’re thrilled to showcase the X series party speakers in Nigeria. As the last two days demonstrated, these speakers are designed to elevate every gathering into an unforgettable experience. This activation not only showcased the remarkable capabilities of the X series but also underscored Sony’s commitment to pushing the boundaries of entertainment and technology.”

Notably, the X series party speaker activation is currently underway in various African countries, highlighting Sony’s dedication to providing exceptional audio experiences across the continent.

Other features include:
- Karaoke and guitar inputs for entertaining guests with musical talents.
- User-friendly touch panel for easy control of settings.
- Party Connect, capable of connecting up to 100 compatible Sony speakers for an immersive sound experience.
- Powerful surround sound with omni-directional party sound and ambient lighting.
- The X Series Party speaker portable design and 25-hour battery life ensure it can accompany you anywhere.
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ULT Tower 9:

ULT Field 5:

ULT Field 3:

About Sony Middle East and Africa

About Sony Corporation