Nigeria, March 19, 2024: Sony brings an electrifying atmosphere to Nigeria, as it unveils its exclusive lineup of the X series party speakers. Having taken place on Friday March 15th at the famous Ikeja Computer Village and Saturday March 16th at the Ikeja City Mall, the activation aimed to spread awareness amongst consumers and retailers set against a vibrant market and mall focused setting. 

Led by a full delegation of the Sony Middle East and Africa team, this activation was a testament 

to the long-standing commitment of the Sony brand to the Nigerian market. Attendees had the opportunity to experience firsthand the innovative features and exceptional sound quality of the party speakers and redefine the art of sound. The X series party speakers lineup includes the SRS XV-900, SRS-XV800, SRS-XV700, and the SRS XV-500, offering a comprehensive range of features that make them the ultimate companion for any party.

The activation kicked off with engaging activities such as karaoke sessions, dancing competitions, and other entertaining activities, for an unforgettable day of entertainment and throbbing bass. Renowned reality star and OAP Tacha as well as celebrity hype man, the energy gad Dotun captivated the audience with their electrifying presence as guests showcased their vocal prowess.

Commenting on the event, Dotun says,”These speakers serve as the ultimate powerhouse and the perfect companion for any party starter. Moreover, with its long-lasting battery life of up to 25 hours on a single charge, the groove never had to stop.”

Jobin Joejoe, Deputy Managing Director at Sony Middle East and Africa says: “We’re thrilled to showcase the X series party speakers in Nigeria. As the last two days demonstrated, these speakers are designed to elevate every gathering into an unforgettable experience. This activation not only showcased the remarkable capabilities of the X series but also underscored Sony’s commitment to pushing the boundaries of entertainment and technology.”

Notably, the X series party speaker activation is currently underway in various African countries, highlighting Sony’s dedication to providing exceptional audio experiences across the continent.

Other features include:

  • Karaoke and guitar inputs for entertaining guests with musical talents.
  • User-friendly touch panel for easy control of settings.
  • Party Connect, capable of connecting up to 100 compatible Sony speakers for an immersive sound experience.
  • Powerful surround sound with omni-directional party sound and ambient lighting.
  • The X Series Party speaker portable design and 25-hour battery life ensure it can accompany you anywhere.



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