• Lakowe Lake turned into a whole Parad-Ice getaway for the weekend. Smirnoff Ice brought the drinks and holiday energy, bringing people together including the Smirnoff Ice BBN Originals such as Imisi, Dede, Koyin and Jason Jae, giving them three days of enjoyment, splash and getaway.

    From pool parties to paint-and-sip, here’s a look at how the Smirnoff Ice Escape experience went down.

    Unlimited drinks and food

    As soon as we rolled in, there was a surplus of Smirnoff Ice cocktails. There were snacks everywhere, with rooms for relaxation. Smirnoff Ice sets the mood; to sip, chill and repeat. It instantly feels like a holiday.

    Movie night

    The first night hits differently when the movie is shown under the stars. It was laid-back, perfect to wind down before the hustle of the next day. 

    Paint-and-sip

    Creativity got its moment too. There was a paint-and-sip session with the Smirnoff Ice BBN Original winners. It was artsy and fun.

    Golf game

    After breakfast on the second day, things got sporty. There was a great session that added a touch of class to the getaway. It was a morning on the green that gave everyone a breather.

    Pool party

    The Smirnoff Ice pool party was the peak of this getaway. It was splashes, music and laughter, all under the Lakowe Lakes skies.

    Picnic

    Before the Smirnoff Ice Party ended, the brand took things up a notch with a grand appreciation picnic for everybody who helped make the 3-day getaway a reality. It was all gratitude, hugs, toasts and shared memories.

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  • On the 10th October 2025, Guinness Nigeria hosted the real Big Brother Naija 10/10 season afterparty: the Guinness Award Presentation and Celebration Night at its Lagos headquarters. It had everything: bold décor, loud music, happy chaos, and enough drip to make the red carpet jealous.

    Between the awards, the dancing, and the black-and-gold energy in the air, it felt less like an event and more like a cultural reset. 

    Here’s every kind of person you’d have spotted if you were lucky enough to be there.

    1. The Drip Lords and Style Barbies

    You know those people who enter a room and everyone suddenly remembers they forgot to iron? Yeah, that was basically every housemate. From Dede’s sleek statement look to Kola’s “please, my outfit has a PhD in confidence” energy, the Guinness HQ hallway turned into a fashion runway.

    Moral of the story: Nobody came to be humble.

    2. The “I Came for the Drinks” Crew

    These ones didn’t even pretend. They were there to experience Guinness in HD, from the first pour to the last sip. You could spot them by their permanent grin and their ability to toast to anything.

    “Another round for Team Bold? Cheers.”

    “New playlist loading? Cheers.”

    “Someone sneezed? Cheers.”

    3. The Corporate People Who Partied Like Housemates

    The Guinness Nigeria team came in looking like responsible adults and left looking like professional party animals. Somewhere between the award presentations and the amapiano set, they collectively decided that 9–5 rules don’t apply under Guinness lights. Respectfully, HR was on the dance floor, too.

    4. The Accidental Celebrities

    You know that moment when a Guinness spotlight hits you and suddenly you start posing like you’re on BBNaija: The Remix? A few guests caught that energy. Even the Guinness staff who came to “just observe” left with new Instagram followers.

    5. The “I Won a Guinness Task” Royalty

    These ones had every right to act like royalty, because they are. The winners from Team Vibrant and Team Bold collected their awards like Grammy trophies, complete with victory speeches, group hugs, and tiny emotional tears (okay, maybe that was sweat).

    Special shoutout to Zita, Joana, Rooboy, Imisi, and the rest of the squads who proved that creativity and teamwork shine brightest, especially when Guinness is involved.

    6. The Dancefloor Demons

    If you blinked, you missed it, because the floor was on fire. From amapiano to freestyle moves, the energy was unholy in the best way. Rooboy’s legwork could power an entire generator, and by the time Kayikumi joined in, the DJ had no choice but to turn up the music.

    7. The “I’m Just Here for Content” Brigade

    Every event has them: ring lights, tripods, and cinematic transitions. They were everywhere, filming B-roll like they were submitting it to Netflix. But we forgive them, because thanks to them, the rest of us got to relive the night on Instagram.

    8. The Quiet Flexers

    They weren’t the loudest or the flashiest, but their calm confidence said it all. The way they held their Guinness glass? Poetry. The way they smiled during the awards? Art. If Aura had a brand deal, it would be this.

    9. The Hypemen Without Microphones

    There’s always that one person whose entire mission is to make sure everyone else has fun. They danced, cheered, and shouted like it was their full-time job. If Guinness ever starts a Department of Vibes, these guys should run it. We see you, Rooboy.

    10. The “I’m Not Going Home Yet” Champions

    Long after the music faded and the lights dimmed, these ones were still on the dance floor, looking for “just one more song.” You could practically hear them say, “We move when Guinness says move.”

    By the end of the night, everyone, from housemates to Guinness staff, left glowing. Not just from the lights or the drinks, but from that contagious spirit of bold self-expression that Guinness stands for.

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  • Every season of Big Brother Naija ends the same way. One winner takes home the grand prize, and a few others take home a fanbase, brand deals, and fame that sometimes outlast the money. Because truthfully, the show has never been just about the cash prize. It’s also about visibility, personality, and the power of connection.

    This piece spotlights 12 “10/10” housemates who are slowly becoming popular names even without the grand prize. 

    From the fan favourites who carried their seasons to the underdogs who turned moments into movements, these are the housemates who won in other ways that mattered…mostly.

    Isabella

    Won: 305,000 Instagram followers

    From her first week in the Big Brother Naija house, Isabella became impossible to ignore. Her confidence, openness about attraction, and easy charm made her a standout among housemates — and a talking point for viewers.

    During her time in the house, she spoke candidly about how both men and women found her attractive, a statement that sparked conversations online about her sexuality and self-assuredness.

    Before the show, Isabella had already been creating sexy content online, but BBNaija gave her a new level of visibility. Since leaving the house, she’s seen a surge in followers — now over 306,000 on Instagram — and growing interest in her content. Despite the noise and occasional controversy, Isabella has managed to turn attention into opportunity, proving that she understands the power of owning her narrative.

    Sultana

    Won: The support of Arewa

    Sultana didn’t come to the Big Brother Naija house to play nice — and she didn’t pretend to. Loud, bold, and sometimes ruthless, she quickly earned a reputation as one of the season’s most talked-about housemates. From heated confrontations to viral moments (yes, even the one with Dede’s box), Sultana’s time in the house was anything but quiet.

    But beyond the drama, she made history as the first Northerner to reach the final week of the show. She owned her narrative — flaws, fights, and all — and turned it into a movement. Despite being polarising, she left the house with Arewa’s backing and a loyal fanbase that saw her as proof that Northern women can be bold, unfiltered, and fully themselves on national TV.

    Mide

    Won: A solid sisterhood with Dede

    Mide didn’t make it to the finale, but she left the Big Brother Naija house with something just as valuable — a genuine friendship. Her bond with Dede became one of the most wholesome relationships of the season, a rare display of sisterhood in a house often defined by rivalry and tension.

    Together, they shared laughs, late-night talks, and quiet support that fans quickly fell in love with. Even after leaving the house, their friendship has continued to thrive, reminding viewers that sometimes the real win isn’t the prize money — it’s the people you find along the way.


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    Faith

    Won: An Innoson car

    Faith made a name for himself as the season’s hothead and ultimate disruptor — the housemate who kept everyone talking. His fiery temper eventually led to his disqualification, but not before he snagged some serious wins.

    During his time in the Big Brother Naija house, Faith won an Innoson car from a brand task. Despite rumours that the prizes would be withdrawn after his exit, the show’s production confirmed he’ll be keeping them both. Love him or hate him, Faith proved that even chaos can pay off.

    Kola

    Won: A best-friend bond with Imisi

    Kola might not have won the grand prize, but he left the Big Brother Naija house with one of the most genuine connections of the season — his friendship with Imisi, the show’s overall winner.

    From inside jokes to emotional support, their bond became one of the season’s most endearing storylines. Fans rooted for them both inside and outside the house, proving that sometimes, the real win isn’t the title — it’s finding someone who makes the chaos worth it.

    Doris

    Won: A boyfriend — Denari 

    Someone won the cash prize. Some won the brand tasks. But Doris? She won Denari. Their connection in the Big Brother Naija house had viewers glued to their screens, from flirty banter to late-night heart-to-hearts.

    Now that they’re out of the house, fans — a.k.a. the “shippers” — are already calling dibs on Aso-Ebi. Whether it ends in a wedding or just good vibes, Doris definitely didn’t leave the house empty-handed.


    READ NEXT: Imisi Wins Big Brother Naija 10/10


    Bright Morgan

    Won: Mide

    A few weeks into the Big Brother Naija house, Bright Morgan fell head over heels for Mide — leaving his then-girlfriend stranded outside. The drama didn’t end there. His jilted ex, who also doubled as his social media manager, tried to sabotage his chances of winning and get him evicted.

    Still, Bright left the house with Mide by his side — and that, for him, might just be the biggest win of all.

    Rooboy

    Won: Massive visibility

    Rooboy, the energetic hypeman and media personality, brought his signature vibe into the Big Brother Naija house — and viewers loved it. Since leaving the show, his follower count has shot past 100,000, giving his brand a major boost. With his charisma and crowd energy, Rooboy is already turning reality TV fame into real-life opportunities.

    Big Soso

    Won: Her “younger brothers”

    Big Soso didn’t just make waves in Biggie’s house — she made headlines. Known for her fiery temper and loud personality, she constantly defended the guys she fondly called her “younger brothers,” Jason Jae and Koyin. 

    Her loyalty to them even sparked one of the season’s biggest fights, when she clashed with Dede for calling them “fish.” Love her or hate her, Big Soso stood her ground and built a solid fanbase for being unapologetically protective.


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    Thelma

    Won: Visibility for her beauty supply store

    Thelma may not have snagged the ₦120 million, but she left the Big Brother Naija house with something just as valuable — free PR. Her beauty supply brand, Bellissimo, got massive visibility during and after the show. 

    Between her glam looks and soft-sell marketing skills, Thelma turned the house into a billboard and came out with her business glowing.

    Koyin

    Won: A situationship with Isabella

    Koyin went into the Big Brother Naija house ready to compete, but somewhere between the tasks and Saturday parties, he caught feelings — or something close to it. 

    His chemistry with Isabella kept viewers talking and shippers working overtime. Whether it’s real or just Big Brother magic, one thing’s for sure: the “KoyBella” ship has already set sail. Shippers, get your Aso-Ebi ready.

    Tracy

    Won: A fresh start

    Tracy left behind a stable job to chase something bigger — visibility, adventure, and maybe a new career. Her bold move paid off. 

    Since leaving the Big Brother Naija house, she’s talked about landing her first acting role, proving that sometimes, leaving a 9-to-5 is exactly how you find your spotlight.


    ALSO READ: Big Brother Naija Wants Drama. But At What Cost?


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  • After ten unforgettable weeks, Imisi has been crowned the winner of Big Brother Naija 10/10, beating Dede, Kola, Mensan, Isabella, Jason Jae, Koyin, Kaybobo, and Sultana in a finale that had fans on edge all night.

    The show opened with a high-energy performance from Adekunle Gold, who set the tone with “Coco Money” from his new album Fuji. From there, it was pure anticipation as Ebuka led viewers through a recap of the season’s biggest moments — from unexpected alliances to explosive fights.

    Imisi’s journey to the top was anything but easy. Early in the show, she clashed with Rooboy in one of the most talked-about confrontations of the season — a moment that many thought would derail her chances. But as the weeks went by, she reinvented herself, winning fans over with her confidence, emotional honesty, and sense of humour.

    Her friendship with Kola became another highlight of the season. Their bond — part strategy, part genuine connection — gave viewers some of the show’s softest and most human moments. Whether they were cooking together or offering pep talks after nominations, the duo became a fan favourite.

    With Faith’s disqualification earlier in the show, the finale came down to Imisi, Dede, Kola, Mensan, Isabella, Jason Jae, Koyin, Kaybobo, and Sultana. In the end, the audience made their voice clear: Imisi was their girl.

    As confetti filled the Big Brother stage and Imisi broke down in tears, it felt like a full-circle moment — for a housemate who fought, grew, and ultimately won the hearts of millions.


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    ALSO READ: Live Big Brother Naija 10/10 Finale Updates

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  • After ten weeks of drama, heartbreak, and wild Saturday night parties, the Big Brother Naija 10/10 journey officially comes to an end tonight.

    The finalists — Imisi, Dede, Kola, Mensan, Isabella, Jason Jae, Koyin, Kaybobo, and Sultana — are all hoping to walk away with the ₦120 million grand prize. It’s been a season filled with unexpected twists, emotional moments, disqualifications, and iconic fights — and tonight, it all comes down to one winner.

    Stay tuned to the live updates from the BBNaija 10/10 Grand Finale, from performances to evictions and the final announcement.

    7:00 PM — The Finale Begins!

    The show kicks off in grand style with Adekunle Gold performing “Coco Money” from his new album Fuji. The stage looks electric, the crowd is hyped, and fans are ready for a night of surprises.

    7:25 PM — Double Eviction! Kaybobo and Isabella Leave the BBNaija 10/10 House

    In a shocking twist, Ebuka announces a double eviction — Kaybobo and Isabella have both been sent home from the BBNaija 10/10 grand finale. The audience gasps as the two say their goodbyes, leaving six housemates — Imisi, Dede, Kola, Mensan, Koyin, and Sultana — still in the running for the ₦120 million prize.

    7:38 PM — Mensan’s Journey Ends as He’s Evicted from the BBNaija 10/10 House

    Mensan becomes the latest housemate to be evicted from the BBNaija 10/10 grand finale. His exit draws mixed reactions from fans, many of whom praised his strategic gameplay throughout the season. Five housemates — Imisi, Dede, Kola, Koyin, and Sultana — remain in the fight for the ₦120 million grand prize.

    7:40 PM — Jason Jae Evicted from the BBNaija 10/10 Grand Finale

    Jason Jae has just been evicted from the BBNaija 10/10 house, marking another emotional moment in tonight’s finale. Known for his confidence, Jason Jae brought plenty of energy to the season. With his exit, only Imisi, Dede, Kola, Koyin, and Sultana remain in the race for the ₦120 million prize.

    8:00 PM — Kola Evicted from the BBNaija 10/10 House

    Kola has been evicted from the BBNaija 10/10 house. Kola, known for his close friendship with Imisi, said an emotional goodbye to Imisi. With Kola out, only Imisi, Dede, Koyin, and Sultana remain in the running for the ₦120 million grand prize. The competition just got tighter.

    8:02 PM — Iyanya Takes the Stage

    The tension eases briefly as Iyanya lights up the BBNaija 10/10 grand finale stage with an electrifying performance. He performs a medley of songs from his recent album, getting the audience on their feet. It’s the perfect breather before the next round of evictions.

    8:14 PM — Sultana Evicted from the BBNaija 10/10 House

    Sultana has just been evicted from the BBNaija 10/10 house, missing out on a spot in the top three. Her savage one-liners made her a fan favourite this season. With her exit, only Imisi, Dede, and Koyin remain in the race for the ₦120 million grand prize. The finale tension is officially at its peak.

    8:24 PM — Koyin Evicted, BBNaija 10/10 Down to the Final Two

    Koyin has been evicted from the BBNaija 10/10 house, ending his journey just short of the top two. Koyin’s presence brought ships and fire to the show. With his exit, it’s now down to the final two housemates — Imisi and Dede — as the fight for the ₦120 million grand prize reaches its final moments.

    8:58 PM — Imisi Wins Big Brother Naija 10/10! 🎉

    It’s official — Imisi has been crowned the winner of Big Brother Naija 10/10! After ten intense weeks of drama, laughter, and unforgettable moments, she beat Dede in the final showdown to take home the ₦120 million grand prize.

    From her fiery early clashes with Rooboy to her genuine friendship with Kola, Imisi’s journey in the house has been one of growth, grit, and grace. Week after week, she won the hearts of viewers with her authenticity and resilience — and tonight, it all paid off.

    ALSO READ: Big Brother Naija 2025: We Ranked the Housemates Based On Who Could Win

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  • On October 2, 2025—three days before the Season 10 finale—Big Brother Naija disqualified housemate Faith Adewale for physically assaulting fellow contestant Sultana. The confrontation erupted during a task rehearsal, when Faith yanked a basket from Sultana’s hands. She lost her balance, twisted an ankle, and injured her wrist. Within hours, Big Brother convened an emergency meeting, replayed the footage, and ordered Faith to leave.

    This was not his first clash. Throughout the season, Faith had been involved in multiple altercations, yet only now did the show’s “zero tolerance” policy kick in. His expulsion was framed as decisive—but it also underlined a deeper problem: Big Brother Naija’s inconsistent enforcement of its own rules.

    A Pattern That Repeats 

    The Faith incident is only the latest in a series of boundary violations this season. In the early days of the show, for at least an hour, Rooboy barred Imisi from moving and was physically aggressive with her. He wasn’t reprimanded. Faith himself had engaged in repeated confrontations with other housemates, without sanction. Imisi said Faith once threw her box away.

    Just before she left the house, Zita threw noodles at Rooboy. Mide held a knife during an altercation with Zita. Sultana peed in Dede’s box.

    Then there are the allegations of sexual misconduct. Ivatar accused fellow housemate Mensan of touching her in ways she didn’t want him to, even after she objected. Mensah also accused Ivatar of touching him inappropriately. Tracy said Kuture tried to grope her despite repeated refusals. Neither of them faced the kind of swift removal that Faith did.

    These aren’t isolated blowups. They reveal a house culture where physical and emotional boundaries are often ignored, reframed as “drama,” and only sometimes punished—usually when the optics become impossible to manage.


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    Past Seasons, Uneven Standards

    History shows the inconsistency. In 2019, Tacha Akide was disqualified after a fight with Mercy Eke involving shoving and hair-pulling. Mercy received a strike. But the fight between the ladies had been brewing for weeks and had been aggressive. In 2020, Erica Nlewedim was disqualified after repeated misconduct. In Season 7, Beauty Tukura was expelled after a series of aggressive outbursts. This season, Big Soso had an outburst where she used sexist derogatory words at Dede. She remained in the house until she was eventually evicted.

    The rulebook—strikes, warnings, disqualifications—exists. But enforcement has been reactive, often coming only after fan outrage or escalating violence. Lesser violations; invasion of personal space, emotional abuse, and obvious provocations frequently pass with little more than a warning or post-eviction commentary.


    READ NEXT: I Didn’t Plan to Make a Career out of Comedy. One Sick Day Changed Everything


    The Drama Incentive

    Why this unevenness? Because conflict is the currency of reality TV. Producers know drama spikes engagement: social media clips trend, commentary proliferates, and ratings rise. Viewers may complain about toxicity, but they also tune in for the spectacle.

    This is particularly important for a show that has struggled to retain viewership.

    In recent years, Big Brother Naija’s cultural dominance has shown signs of fatigue. Critics argue the format is predictable, the novelty diminished. In response, producers have raised prize money, added surprise twists, and leaned harder into controversy. Faith’s disqualification, for all its severity, also generated the show’s loudest online discourse in weeks. The incentive is clear.


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    What’s at Stake?

    The risk is that, in chasing virality, the show normalises behaviour it claims to prohibit. Unwanted touching is reframed as playful; harassment is tolerated until it escalates; physical altercations are allowed to simmer until they explode on camera. Emotional abuse is the bread and water of housemates. 

    The lesson to housemates is that boundaries are flexible, and the lesson to viewers is that transgression is entertainment.

    At its best, Big Brother Naija is a cultural mirror, dramatising the tensions of contemporary Nigeria—class, gender, ambition, intimacy. But its failure to enforce consent and safety undermines that potential. Drama may sell, but dignity cannot be optional.

    What the Faith incident shows is not just one man’s aggression, but a system willing to gamble with boundaries for views. That bargain, season after season, is looking increasingly untenable.


    ALSO READ: 10 Nigerian Celebrities Who Claimed They Were Done With the Industry but Came Back


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  • If you missed last Thursday night’s Guinness Can Task, you definitely missed one of the wildest nights of the season. The house turned into an arena of chaos, laughter, and strategy, all thanks to Guinness, the Gold Sponsor that never fails to raise the stakes.

    From the moment the challenge was announced, the tension was electric. The housemates were split into two squads, Team Bold and Team Smooth, with eight players each, ready to battle for the win. But this week’s twist turned everything on its head. The theme was Flying Solo, which meant there was no Biggie to guide them through the night. Instead, HOH Zita stepped up as Game Master, and let’s just say she ran the show like a pro, setting the pace, dishing out the rules, and keeping the energy high from start to finish.

    The first challenge, Race You to It, kicked off with pure chaos (the good kind). Housemates had to collect as many Guinness cans as they could before the buzzer, but they had to do it wearing giant bubble suits. Picture it, the housemates bouncing into each other, flying out of the zone, and still trying to grab cans. It was hilarious but also intense because every win earned five crucial points for the team. Team Bold came out swinging and wasted no time securing their first big advantage of the night.

    Then came phase two with the life-sized board game that tested both luck and strategy. Each spin of the wheel was either a blessing or a curse, as housemates landed on harp spaces that could help or completely sabotage their progress. The energy spiked each time someone fell into a Harp box, sending the whole room into screams and laughter. When the dust settled, Team Bold made it to the final space first and got to build the tallest Guinness can pyramid. Their teamwork here was unmatched, earning them the win.

    But just when we thought the drama was over, Guinness hit the housemates with the ultimate curveball, The Guinness Can Hunt. Two players from each team had to search through 18 lockers to find two Guinness cans and two goblets. 

    The catch? Only one key at a time could be taken from the bowl, and it had to be put back after every attempt. This meant players had to keep track, stay organized, and move fast. The tension in the room was crazy with housemates shouting clues, running back and forth, and praying their next key would be the lucky one. In the end, Team Bold cracked the code first, securing yet another win and setting themselves up for total domination.

    And of course, no Guinness task is complete without the legendary Perfect Pour. Rooboy went in with speed and energy for Team Bold, while Thelma took her time and executed a textbook-perfect pour we’d all love to see for Team Smooth. 

    When the final scores were counted, there was no contest that Team Bold swept the Guinness Can Task. Big shoutout to Faith, Koyin, Rooboy, Sultana, Dede, Joanna, Mide, and Kaybobo for staying sharp, staying bold, and giving us one for the books.

    And let’s not forget the viewers as fans who engaged with posts on @guinness_africa were also winners, walking away with exclusive Guinness signature jerseys and cans of Guinness to keep the celebration going at home. This task was everything we love about Guinness challenges, bold moves, smooth teamwork, and unforgettable moments that kept everyone talking long after the buzzer. 

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  • This article is part of Had I Known, Zikoko’s theme for September 2025, where we explore Nigerian stories of regret and the lessons learnt. Read more Had I Known stories here.


    When Eminem coined the word Stan — a portmanteau of “stalker” and “fan” — in his 2000 song of the same name, he likely did not anticipate how deeply it would reshape fandom all over the world. As everywhere else, the term has taken deep roots in Nigeria. 

    From 30Bg to Outsiders to Machala, Stan culture has become a big part of Nigeria’s pop culture scene. Among the loudest and most polarising groups are Big Brother Naija stans. While football and music stans follow next in line ranked by their level of online activity. 

    But celebrities are human and humans disappoint. For these fans who are deeply invested in parasocial bonds with their faves, disillusionment is inevitable. And when a line is crossed, many find themselves doing the once-unthinkable: unstanning.

    As part of our Had I Known theme for the month of September, we asked 8 Nigerians to share celebrities they once stanned with their full chest and now wish they never did.

    1. “Honestly, he embarrassed himself, but I felt like I carried the embarrassment with him.” — Michel, 20 on Emmanuel of BBN Shine Ya Eye

    One celebrity I regret stanning is Emmanuel of Big Brother Naija Shine Ya Eye. I started stanning him a few days after the show began, back when I was in my “fine boys only” era. As a loyal fan, I was focused on strategising with co-fans on how to boost his engagement, even replying to random comments. That phase was hell because he was dragged for something new every single day, so I had no days off. 

    Meanwhile, he was in a ship while in the house. After the show, the ship ended, but I didn’t really care — until the fallout got way too messy. That’s when I got the ick. There was just a lot of fooling on his end. Honestly, he embarrassed himself way too much. As a loyal fan, my major regret is feeling like I carried the embarrassment with him. 

    2. “Looking back, I kind of regret how much I invested in him during his season.” — Sandra, 30 on Cross of BBN Shine Ya Eye

    During the Shine Ya Eye BBN season, I was obsessed with Cross. His childlike personality pulled me in, and I was genuinely intrigued by how sweet he was. His happiness made me happy, and his sad days affected me as well. The day a fellow housemate insulted him because of his learning disability, I wanted to run mad. It felt like I was the one who was disrespected. I even sent a gift package to the person recording his Instagram lives after the show, so he could keep going live.

    Then the last 2023 presidential elections came. Cross said a lot of foolish things during that period. First, he was supporting Atiku, who wasn’t exactly popular among young Nigerians. Then he started attacking Peter Obi, questioning why he was running when, according to him, Obi wouldn’t win. That was when the stanship cleared from my eyes immediately. I disconnected so fast, I didn’t even think it was possible. Looking back, I kind of regret how much I invested in him during his season. 

    3. “His behavior kept getting harder to defend” — Dd dolls, 25 on Kanye West

    I regret stanning Kanye West. At first, I was drawn to him because of his art and music. There is a popular quote of his that I absolutely love: “If you are a fan of Kanye, you are a fan of yourself.” All these things  made me feel proud to support him.

    But then he started acting wild online and even sexualising his wife publicly. His behavior kept getting harder and harder to defend. What once felt inspiring now just felt embarrassing. I still feel silly for ever supporting someone like him.

    4. “The turning point for me was realising that he was proud and condescending.” — Prince, 30 on Davido

    Back in the day, Davido’s music had me hooked like cheap drugs. I remember the first time I heard one of his songs as a caller tune on someone’s phone, and I rushed to subscribe so I could have it too. It felt like he was trying to prove himself despite the “rich kid” tag, and I admired his work rate.

    But stanning him has not aged well. The turning point for me was realising that he is proud and condescending. Every time I saw clips of him online talking down to people, it slowly chipped away at how I saw him. Then came the way he sometimes treats his wife in public, and that was the final straw. I am going to be honest, he is very talented and his songs still hit, but I can’t respect the man behind them anymore. 


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    5. “I don’t know what brain cell clicked, but the reunion episodes made me realise how toxic she was.” — Nkoli, 24 on Tacha

    My toxic Stan story starts in 2019. Looking back, I believe that was the ‘razzest’ point in my life. I don’t even know what drew me to Tacha — maybe it was the fact that she was a polarising character. But whatever drew me to her had me fighting people on Twitter and Instagram, losing real-life friends to arguments over her, staying up late to watch the drama, and wasting my money on votes.

    I finally stopped stanning her during the reunion. I don’t know what brain cell clicked, but her persona during the reunion episodes made me realise how toxic she was. I regret it because I cringe every time I think about how I almost lost myself. 

    6. “ It’s one thing not to believe in a religion, and another thing to deliberately mock it.” — Samuel, 20 on Lil Nas X

    One listen to “Old Town Road,” and I was sold. That was my first encounter with Lil Nas X, and he was on a roll, dropping hit after hit, including an album full of even more bangers. As a musician, he was simply amazing. I wasn’t a wild fan though, I was just a huge fan who regularly streamed his music.

    But then he started mocking Jesus and Christianity continuously. It’s one thing not to believe in a religion, and another thing to deliberately mock it. That was the breaking point for me. I unfollowed him and stopped listening to his music. It’s not entirely regret though, it’s part disappointment. I’m ashamed of him.

    7. “I voted for her every week she was up for eviction and even defended her in gatherings with friends.” —Terry, 27 on Phyna

    I fell in love with Phyna during her season of Big Brother Naija. I liked how she always stood her ground no matter the situation and wasn’t afraid to call anyone out on their mess. She was no saint, but her being vocal and unbothered by the constant bickering drew me to her.

    I voted for her every week she was up for eviction and even defended her in gatherings with friends. I can’t remember the exact point when I stopped, but it was a series of things that made me realize she wasn’t worth my time anymore. She became pompous and started talking a lot of trash on social media. Looking back, I regret stanning her because my time really could have been invested in some other things. 

     8.” I was a full-blown Marlian, defending him on the internet everywhere like a rabid stan” — Precious, 22 on Naira Marley 

    One celebrity I really regret stanning is Naira Marley. I used to be such a huge fan. The funny part is that my parents always judged me for singing his songs. I was even sagging my trousers because of him. I was a full-blown Marlian, defending him on the internet everywhere like a rabid stan.

    What finally made me stop was the whole Mohbad allegations. That rubbed me the wrong way. I regret ever publicly identifying myself as a fan of his. 


    Do you have a story of regret? Share it with us by filling this form.


    ALSO READ: 6 Nigerians Talk Stanning Their Favourite Celebrities

  • It can be daunting going into the Big Brother Naija house as a relatively unknown person and emerging from the show as an instant star. For many housemates, they used their stardom to launch new careers as actors, TV presenters, musicians, and influencers. For others, they left the show and went back to their former lives, basking in relative obscurity.

    Either way, for every single housemate that goes on the show, it is undeniable that their lives are always changed by it. 

    We asked some of the former housemates how the show affected their lives. Here is what they had to say.

    1. Beauty

    Real name: Beauty Etsanyi Tukura
    Season: Big Brother Naija Season 7 – Level Up (2022)
    Status: Lawyer and brand influencer

    “Big Brother Naija started my brand. It gave me the whole platform I have today. Because of the show, I’ve been able to make the whole world my runway.”

    2. Mercy

    Real name: Mercy Eke
    Season: Big Brother Naija Season 4 – Pepper Dem (2019) – Winner
    Status: Actress, fashion entrepreneur and brand influencer

    “If you look at me, I think you can see it right here how Big Brother Naija affected my life. Big Brother Naija changed me. It changed my brand. It changed my whole existence, like come on.”

    3. Ebuka

    Real name: Ebuka Obi-Uchendu
    Season: Big Brother Nigeria Season 1 (2006)
    Status: TV host (notably of Big Brother Naija)

    “Big Brother Naija definitely made me a TV presenter. I was never going to be doing this. It was not in my trajectory. I was a lawyer and I was going to be practising somewhere today. But I went into the house and discovered that I had this thing about speaking. I definitely wouldn’t have a career in television today if I didn’t do that.”


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    ALSO READ: Big Brother Naija 2025: We Ranked the Housemates Based On Who Could Win


    4. Bisola

    Real name: Bisola Aiyeola
    Season: Big Brother Naija Season 2 – See Gobe (2017)
    Status: Actress, TV host, and media personality

    “Oh my God. Something I always say all the time is that going on Big Brother Naija escalated the success that I knew I was going to have either way. You know, it just took it like a gazillion steps faster to the top. And yeah, it’s been great since then.”

    5. Gideon

    Real name: Gideon Okeke
    Season: Big Brother Nigeria Season 1 (2006)
    Status: Actor and TV personality

    “One thing Big Brother Naija did to my personal brand is that it brought me out to the world. Now you know who I am. Otherwise, I would still be in the ghetto.”

    6. Kim Oprah

    Real name: Chinonso Opara
    Season: Big Brother Naija Season 4 – Pepper Dem (2019)
    Status: Beauty and travel entrepreneur

    “We all know that Big Brother Naija is an amazing platform. It showcases you to the world at large, and honestly, you can only go up from there. That was what it did to me.”

    7. Cross

    Real name: Ikechukwu Sunday Okonkwo
    Season: Big Brother Naija Season 6 – Shine Ya Eye (2021)
    Status: Crypto entrepreneur and brand influencer

    “Big Brother Naija definitely showed me to the whole world. I was mostly known in Abuja, but now I’m known in at least 40-something countries in Africa. That’s a great thing.”

    8. Chinwe

    Real name: Chinwe Elibe
    Season: Big Brother Naija Season 9 – No Loose Guard (2024)
    Status:  Brand influencer

    “Big Brother Naija put me in the limelight. It put me out there. Prior to Big Brother, I was always in my own comfort zone. But going on the show and coming out, I’ve had to step out of my comfort zone—and I totally love it there.”

    9. Nelly

    Real name: Nnenna Mbonu
    Season:  Big Brother Naija Season 9 – No Loose Guard (2024)
    Status: Brand influencer

    “Big Brother Naija has changed my life in a lot of ways. I mean, I have had way more recognition, which was what I wanted. My brand is what it is today because of Big Brother.”

    10. Laycon

    Real name: Olamilekan Agbeleshebioba
    Season: Big Brother Naija Season 5 – Lockdown (2020) – Winner
    Status: Musician and brand influencer

    “Obviously, Big Brother Naija took my brand off the roof. That one is not a question how much it has changed my life.”

    11. Elozonam

    Real name: Elozonam Ogbolu
    Season: Big Brother Naija Season 4 – Pepper Dem (2019)
    Status: Actor and content creator

    “Big Brother Naija elevated my brand. It exposed my brand. Simple.”

    12. Adekunle

    Real name: Adekunle Tobilola Olopade
    Season: Big Brother Naija Season 7 – Level Up (2022)
    Status: Media personality and brand influencer

    “Obviously, Big Brother gave me a platform. It made millions of people know me.”


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    ALSO READ: Big Brother Naija 10/10: We Ranked All the Fights, So Far

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  • Welcome to another week of Big Brother Naija 10/10 drama. Kayinkunmi and Otega are now out, leaving a total of 24 housemates remaining in the show. Sabrina was removed from the show following health challenges. But in a video she later posted, she rejected the claims that she left on her own accord, saying she was in good health.

    Here is everything that happened in Week 4. Refresh this page throughout the week for live updates.

    Zita wins Head of House

    After the eviction show on Sunday night, Doris won the head of house challenge, becoming the interim head of house for week four. But she had to defend her title in a smaller challenge on Monday that saw Zita win and become the head of house. She chose Koyin as her guest.

    Nominated Housemates

    Every housemate still in the game is up for possible eviction, except the Head of House Zita, the two people she saved — Faith and Mensan — and the Most Influential Player, Jason Jae. Voting is now open

    Rooboy and Imisi fight


    Rooboy and Imisi had a very heated fight in the garden on Monday evening that lasted for at least an hour. None of the housemates intervened to separate them. It wasn’t clear what caused the fight, but Rooboy said that Imisi had been provoking him for days in the house.

    Rooboy’s team respond to fight with Imisi

    In a statement posted on X on Tuesday, Rooboy’s team defended his fight with Imisi on Monday night. The statement claimed that she had been disrespectful to other housemates for days, and Rooboy decided he would no longer tolerate her behaviour.

    “She has poked, prodded, and disrespected people in that house for weeks. Yesterday, Rooboy had enough and he gave her back the energy she’s been dishing out,” the statement read in part.

    https://twitter.com/rooboyway/status/1957722928490979595

    Faith and Imisi fight again

    Faith and Imisi fought just before their wager task on Thursday. Faith said he told Imisi to remove her box from his locker, but she refused. According to him, she said she would remove it when she found the time. But Imisi later told Kola that he had thrown the box away, and her egg inside had broken on the floor in the closet. During the exchange, Imisi called Faith “mad.” In response, Faith told her, “You’re not some kingpin from Ajegunle.”

    Dede and Big Soso Fight After Saturday Party

    Dede and Big Soso had a big fight after the Saturday party. Big Soso told Dede that she heard her referring to Koyin, Jason Jae and Kola as “fish,” and she “took it personal,” because they are “her guys.” She also added that Dede said she was in a relationship outside the house, but was now speaking with guys in the house. “I have seen behaviours from you that don’t show that you have somebody [outside],” she said. She added that seeing her with them made her feel she wasn’t “straightforward.”

    Dede said she doesn’t care if they speak or not. “I don’t know you from anywhere. I genuinely do not care. We don’t know each other from anywhere. There is a level of entitlement that is coming from you,” Dede said.

    The fight quickly escalated, and Big Soso said to Dede, “If you wan do Asawo behaviour run am.”

    Evicted Housemtes

    Gigi Jasmin and victory have been evicted from the house.