Trophy Extra Special Stout, in what is best described as an unprecedented moment, thrilled consumers when it hosted the maiden edition of the International Stout Festival in Lagos over the weekend.
International music Icon Ja Rule, Nigerian music superstars, Tu Baba, Niniola, Made Kuti, and dance Queen, Kaffy kept the audience on their feet with stellar performances that showcased the diversity of talents and genres ruling the Nigerian music scene while Chef Miyonse tickled consumers’ taste buds with an array of desserts inspired by Trophy Extra Special Stout.
The event was hosted by Bovi with several experiences that showcased the stout brew. Consumers were randomly selected after registration the website www.mostincrediblestoutofnaija.com, whilst millions of consumers joined the experience virtually as the exciting festival was broadcast live for the very first time on DSTV Channel 198 and GOTV Channel 29. Trophy Extra Special Stout which has been described as the most incredible stout out of Naija, provided the atmosphere and ambience to match, allowing consumers to treat themselves to the quality tasting stout while enjoying the beautiful music being performed on stage.
Speaking at the festival, Marketing Director, International Breweries, Plc, Tolulope Adedeji said, “Trophy Extra Special Stout is the first stout to celebrate the International Stout Festival in Nigeria thereby putting the country on a global platform and showcasing the Incredible Naija spirit. This year we took steps to further deepen this connection with premium stout lovers by hosting a festival that has gained ground in many parts of the world but had never been celebrated in Nigeria before now. We wanted to give stout lovers a celebratory experience that will not only resonate with them but also be equally memorable, hence our decision to host the International Stout Festival.”
Since making an entry into the beer market, Trophy Extra Special Stout has endeared itself to stout consumers with its unique taste, originality, social responsibility, and consumer-friendly campaigns. The festival presented a great opportunity to experience the great quality, rich taste, and brewing process of Trophy Extra Special Stout. Several global and indigenous brew masters participated in the festival.
Many stout lovers who attended the event lauded the efforts of organisers and attested to the world-class experience it was with the variety of acts and performances they were treated to.
Trophy Extra Special Stout is a quality premium brand from International Breweries, a proud member of the world’s largest brewer with over 400 beer brands, AB InBev.