• If you thought Halloween in Lagos would be calm, Smirnoff Ice said, “Hold my bottle.” This year, they rolled out the Haunted-Chill Party Bus, and let’s just say, the streets of Lekki, VI and Ikoyi are still trying to process what they witnessed. 

    If you missed it, gather here. Let’s give you the full gist before FOMO finishes you.

    1. The Party Started Before the Bus Even Moved 

    Only Lagos people will enter a bus and start turning it into Quilox on wheels. Music was loud, people were already dancing, and Smirnoff Ice was flowing like holy communion. We hadn’t even left the parking lot. 

    2. Costumes That Deserve National Awards

    Some people came with Hollywood-standard Halloween costumes. Others? Let’s just say they tried, and God sees their effort. 

    But one thing is sure: nobody came to be a background character. Main character energy only.

    3. Lagos Became the Set of a Music Video 

    As the bus cruised through the city, Lagosians were looking like, “What in the MTV Base is going on here?” 

    Phones out. Flash on. Free PR everywhere. The city turned into a movie set and the bus was the star.

    4. Strangers Turned to Besties by Third Traffic Light 

    There’s something about Smirnoff Ice + loud music + Lagos nightlife that turns strangers into day-one hypemen. 

    By the time we hit VI, people were exchanging Instagram handles, recording hype videos, and planning their next link-up.

    5. South Social Was the First Stop of Madness 

    Once the bus arrived, vibes scattered everywhere. 

    Dance circles, loud “Yessss queen!” moments, people taking 56 pictures just to post one on IG, everything you’d expect from a Lagos Halloween link-up. Smirnoff Ice kept confidence levels on 100%.

    6. Monochroma Was the Final Boss Stage 

    If South Social was the warm-up, Monochroma was the final level of the video game. Lights. Fashion. Vibes. Chaos. 

    People were giving “last bus stop, let’s finish everything we started” energy. And they did.

    7. Smirnoff Ice Was the Official Fuel of the Night

    Forget diesel. Forget petrol. Smirnoff Ice powered this entire journey. 

    If anyone was looking fresh, hyped, bold, or suddenly brave enough to dance on a bus seat… just know what was in their cup.

    Bonus: Social Media was on Fire the Next Morning 

    If you logged on November 1st, your timeline was full of videos from the bus. People were still posting 48 hours later. 

    At this point, if you weren’t there, just say you were inside traffic.

    Final Verdict? 

    Smirnoff didn’t just host a Halloween event; they invented a new Lagos tradition. A party on wheels? We support innovation. 

    If this is how they’re starting, we fear (and desire) what the sequel will look like.

  • It’s the end of the year, AKA party season! Whether your definition of a good time is shaking your bum on a yacht or partying all night till you drop, these eight things will excite you.

    A lit crowd

    If it’s not full of lit people, is it even a party? Imagine bundling your limitless energy and readiness to have a good time with a dull crowd? Yeah, no one wants that.

    Music, of course

    Especially electrifying music from badass performers who’ll make you lose any home training you still have. 

    Drinkssss 

    Cocktails, straight vodkas, flavoured vodkas — if it’ll fuel the party animal in you, go for it.

    Banging party venue

    Is it even a party if you can’t take fire pictures and videos to pepper your enemies or possibly get you disowned by your Nigerian parents?

    No rules

    No one to stop you from belting out the lyrics to your favourite song like your life depends on it or putting on your worst behaviour.

    A private location

    Mystery location so basic folks can’t crash in? Sign me TF up.

    The infamous vibes at Hotel Smirnoff

    Smirnoff’s NoKnownAddress Party kicked off this year’s party season with Hotel Smirnoff. It was held at a secret hotel in the Lagos metropolis on the 18th of November, 2022, and you just know it was filled with limitless energy, exciting performances and bum-bum shaking. 

    If you missed this year’s event, make sure you don’t miss the next one. Follow the conversation with #SmirnoffNoKnownAddress on social media to stay informed.

  • If you aren’t living under a non-internet-enabled rock, you’ve heard of Smirnoff’s NoKnownAddress Party. 

    In 2021, Smirnoff flagged off Detty December with the Smirnoff NoKnownAddress party, and it was such goals. They’re going again this year with Hotel Smirnoff. Here’s why we think everyone should experience #HotelSmirnoff at least once in their lives.

    Mad themes

    Any excuse to dress up and have fun is a fantastic one. Themed parties allow you forget the ever-rising price of bread, take on a new character and party with one goal in mind — to turn up. 2021’s party was jail-themed, and I’m living for the mugshots.

    Fire music

    If there’s one thing Smirnoff knows how to do, it’s getting performers and DJs to churn out fire music that’ll have you whining and scattering legwork like nobody’s business.

    Crazy vibes

    Did you think they were joking when they said the party is strictly for the infamous? In essence, keep your home training at home. You won’t need it.

    Amazing drinks

    It’s a Smirnoff party. Get ready to drown in delicious cocktails and flavoured vodka. The bouncers would need to carry me out when the party’s over because I’ll be more than happy to sleep there.

    Partners in bad behaviour

    Imagine partying with people with the same level of craze as you. Sounds like a Smirnoff NoKnownAddress party.

    Tons of activities

    …for when you want to take a break from the electrifying performances and dancing. We heard that last year, there was a trial room for secret Smirnoff City recipes, an onsite tattoo shop, plus a merchandise store.

    No known address

    In case you didn’t notice from the name, the location is completely secret and will only be revealed to the baddies who reserve a seat. No gate-crashing here.

    Did I mention unlimited fun?

    With the good vibes and limitless energy of a Smirnoff party, you just might beg them to have one every month.

    Hotel Smirnoff is happening on November 18, 2022, and you mustn’t miss out on an unforgettable night of infamy, mad fun and limitless energy.

    Make your party reservation now. No payment needed.

  • This is strictly for trouble makers and fun seekers, Smirnoff Hangouts is at a bar next to you. Let us know if you would be coming through with your squad to the Smirnoff Hangouts. Follow @smirnoffng to get info on locations and use the #SmirnoffHangout hashtag to post your experiences.

  • Are you looking for ways to kick-start your Detty December plans? Here’s one suggestion: don’t wait till December, start the fun in November with Smirnoff’s No Known Address party.

    And here’s why…

    1. It’s a good way to pepper your enemies

    Enemies choke when they see you outside and enjoying your life to the max. Which is the more reason you should pepper them by attending Smirnoff’s party.

    2. It’s the first of it’s kind in Nigeria

    Smirnoff NKA party beats all the parties you’ve attended hands down! It is going to be a highly experiential night of infamy. If you identify as a rascal with your full chest, then prepare to hit the road from wherever to enjoy bold and vibrant experience at this party.

    3. There is No Known Address for the party

    Even your haters can’t crash the party because it’ll be at a mystery location that won’t be disclosed until few hours before the event. In other words, if you miss it, you miss out BIG TIME!

    4. Your favourite music stars will be there, LIVE!

    No Known Address promises to be a never-before-experienced party as the Smirnof Brand has shortlisted a number of superstars including Falz the Bahd Guy, Joe boy, DJ Spinall and many others.

    5. There’ll be no dull moment

    It promises to be a night of delicious cocktails, music, dance, games, and many more. No dull vibes!

    When’s this Smirnoff’s No Known Address party?

    It’s scheduled to take place in Lagos at a yet-to-be disclosed address on Saturday, 27th November 2021. For your December to be detty, it’s best you start the fun in November, don’t you agree? Register for the Smirnoff No Known Address party via @islandblockparty on Instagram, like right now.

    Don’t forget to share this with your party buddy!

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