Insight Publicis, Nigeria Wins Media Account for Amazon Prime Video

June 7, 2022

The Streamer to Launch in Nigeria in Q3 2022

Amazon Prime Video has named Insight Publicis, an agency based out of Nigeria as its creative agency of record as it prepares to launch in Africa’s biggest economy in Q3 2022.

It is the latest move in Amazon’s investment in expanding its streaming service, available in more than 240 countries, into Nigeria’s vibrant film scene.

Founded in 1979, Insight Publicis is a member of Redefini, the largest integrated  marketing communications group in West Africa, and also a member of Publicis Groupe, the largest marketing and communications group by capitalisation, globally. Insight Publicis’ campaigns such as the Komando ‘Girl On Fire’ campaign, 2sure’s ‘Be The Spec’ campaign, Pepsi’s ‘Love It.Live It’ campaign and a host of others, have gained national and international recognition, including the 2021 Gerety Nigerian Agency of the Year award, the BrandCom 2021 Marketing Agency of the Year, and one of the most awarded agencies at the African Cristal Media and Advertising Summit.

With a population of over 210 million people, the continent’s largest entertainment industry, and the second biggest film industry in the world, the Nigerian market has become an important territory for the streaming players. Its entertainment sector, known globally as “Nollywood”,  is valued at just over $6 billion — with potential to become Nigeria’s most lucrative export with around 2,500 films produced annually.

Amazon’s Prime Video has been strategically expanding its Nigerian content offering in the last year. The company  struck a multi-year exclusive licensing deal with Anthill Studios in January, a Lagos-based company behind a couple of well-received movies including Elevator Baby, and Day of Destiny. This was after closing a similar deal in December 2021 with Inkblot Studios which produced the commercially successful The Wedding Party films. Just recently, Nigerian Highlife singer Flavour N’abania was reported to have signed an exclusive deal with the streamers for the release of a biopic.

The race by major global players to claim space and win big in the best-known African film industry is not only a testament to the landscapes financial promise – internet penetration is on a steady increase, the cost of data is low, and the smartphone is the most-used device for entertainment among 18-year-olds but also proof that the Nigerian film industry is a market that global powerhouses must prioritise.

Insight Publicis brings an inconceivable depth of creative expertise through proven management in creating best-in-class campaigns, as well as artistic excellence, to deliver authentic African stories that align with Amazon Prime’s vision to diversify its global offer and draw audiences of Nigeria closer to the platform.

Exciting times for the Nigerian film landscape, as well as the entire value chain, as big players, like Amazon Prime Video are leading the charge in seeking local agencies for authentic storytelling.

About Amazon Prime Video

Amazon Prime Video, or simply Prime Video, is an on-demand streaming service owned by Amazon. It is offered as a standalone service or as part of Amazon’s Prime subscription. The streaming service has roughly 24,000 movies and over 2,100 shows to choose from. You can also rent or buy additional movies and TV episodes not included with your subscription, and add over 100 premium channels with Prime Video channels. 

About Insight Publicis

Insight Publicis is Nigeria’s foremost creative agency and part of Redefini, the largest integrated  marketing communications group in West Africa, which consists of five leading creative and communication companies, including; Quadrant MSL, Starcomms Media Perspectives and All Seasons Zenith. The agency has done work for a number of brands such as Heineken, Maggi, Keystone Bank, Pepsi, Komando energy drink, Amstel Malta amongst others.

Join The Conversation

Bring a friend.

You'll like this

November 15, 2019

This is Zikoko’s Game of Votes Weekly Dispatch. We share the most important things that happen in Nigeria every week. 5pm Thursdays. Stay woke.  Be Careful What You Say.   Did you say freedom of speech? SHH, the Nigerian government might have no idea what that means and might not want to hear what you have to say about […]

November 16, 2019

Martell’s Sunday night party was all shades of fun and MAD! We mean that; because how else can one describe the recent Martell at Dusk (M.A.D) which held at Freedom Way, Lekki Phase 1? The premium cognac brand hosted several people to an evening of laid-back fun and razzmatazz. Here are some major highlights of […]

Watch

Now on Zikoko

Recommended Quizzes

February 26, 2020

Are you all set for marriage, or are you still figuring it out? Well, if you’re curious to know the answer, then this is the quiz for you. All you have to do is create your own ideal Nollywood wedding film, and we’ll tell you if you’re ready to say “I do”. Go ahead:

November 20, 2019

Last month, we thoughtfully made a quiz telling you guys exactly when you’ll marry, but some of you claimed that your spouse was nowhere to be found. Well, now we’ve created one that’ll tell you exactly who you’ll be dragging down that aisle. Take and start planning that wedding: 11 Quizzes For Nigerians Who Are […]

June 14, 2020

Have you ever been with someone so horrible that you swore to never date again? Yes? Well, do you know that one or more of your exes probably feels the same way about you? You never thought about that, huh? Thankfully, this quiz is here to let you know just how much of a hassle […]

More from General

November 11, 2022

We know a lot of things are happening right now but let’s not forget that millions of Nigerians are still suffering the effects of flooding. Although coverage of the issue has reduced, it’s important that we keep in mind that a large part of over 30 Nigerian states are under water.  This is not just […]

May 2, 2022

Windows 10 Activator [KMSpico] Free Download Latest Download Download Official Website Windows 10 Activator Latest Free Download Windows Activator Kit provides an All-in-One Windows 10 Activator for free to Activate your version of Windows legally. Just click the button below and get your copy of Windows Activator right now. Download Download From official website Windows […]

Watch

Trending Videos

Zikoko Originals

September 13, 2022
Vs The World is a Zikoko original video series that follows best friends Astor and Hassan as they take on the world.
August 23, 2022
Zikoko Ships is a Zikoko Original series where we invite two people who share a relationship to play the Zikoko card games
December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.
X