Lagos, Nigeria – (19th July, 2024) – Jameson, a leading Irish whiskey brand, is excited to announce a
milestone in its journey towards sustainability. As part of its parent’s company, Pernod Ricard Nigeria’s
efforts to promoting sustainability, Jameson is set to eliminate the outer packaging from its product
branding, marking an important step towards reducing its carbon footprint.
This innovative move is aimed at minimizing waste and reducing our impact on the environment. The
exclusion of the carton casing will significantly decrease the amount of paper and cardboard used in the
production process, resulting in an eco-friendlier packaging solution. This change will not only reduce
waste but also conserve natural resources, aligning with Jameson’s commitment to environmental
responsibility.
“We are mindful of the environmental impact of our business activities,” said, Michael Ehindero,
Managing Director, Pernod Ricard Nigeria. “The removal of the carton is one more demonstration of our
commitment towards protecting the environment through sustainable practices. We are constantly
exploring new ways to reduce our carbon footprint, promote environmentally friendly practices
throughout our operations, and encourage sustainable consumption.” This initiative is part of Pernod
Ricard Nigeria’s broader sustainability strategy, which includes reducing energy consumption, waste,
and emissions across all its brands. The company is dedicated to making a positive impact on the
environment and promoting sustainable development in Nigeria. By working together with suppliers,
customers, and stakeholders, Jameson aims to create a more sustainable future for generations to come.
“Paul Ricard, one of our founders, used to say that we are responsible for building a better world for
future generations, together. He believed that it was our duty. As an organization, we believe that even
small changes can make a big difference. We are aiming to make room for a greener future. By working
together, we can reduce our impact on the environment and promote a more sustainable future. This is
another facet of our sustainability and responsibility agenda, and we are excited to continue innovating
and finding new ways to positively impact our environment” added Bodam Taiwo, Head of Portfolio,
Bond & Connect, Pernod Ricard Nigeria.
The new, monobox-free Jameson will be available in stores nationwide from the July 2024 onwards.
This change is a testament to Jameson’s commitment to innovation, sustainability, and customer
satisfaction.
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