For many Nigerians, every day feels like a race against the clock. Between early rises, late commutes, or errands, a quick, dependable grooming routine is essential. And if we are honest, finding a razor that’s affordable, easy to use, and reliably smooth can be surprisingly tricky.
This year, BIC 1® razor, the familiar orange handle, celebrates a remarkable milestone: 50 years of trust, performance, and unwavering reliability. Since 1975, the BIC 1® has been part of millions of grooming stories across Nigeria and around the world. But how did a simple razor become a cultural icon? How did it earn half a century of loyalty in a world that’s always chasing the next big thing?
Here are five reasons why, even after half a century, BIC 1® remains the razor of choice for millions of trusting hands.
1. Razor Built to Earn Generations of Trust
When the BIC 1® razor first rolled off the production line in 1974 at BIC Violex in Greece, no one could have predicted the legacy it would leave. By 1975, this one-piece disposable razor had transformed grooming, making it easy, safe, affordable, and accessible to all.
Over the past 50 years, BIC 1® has remained the company’s most sold razor worldwide, a true testament to its timeless design and trusted performance. BIC produces over 5 billion blades annually across facilities in Greece, France, Mexico, Brazil, and Kenya, supplying more than 160 countries, including Nigeria. Its blades, engineered to be up to 2,000 times thinner than human hair, undergo more than 60 rigorous quality checks to ensure durability, safety, and consistent performance every time.
2. Simple, Easy, and Quick to Use
With grooming becoming increasingly versatile in Nigeria, a razor that delivers effortless performance is a small but invaluable luxury. The BIC 1® razor has perfected this balance of simplicity and effectiveness: strip away everything unnecessary, then perfect what matters. Its one-piece design ensures easy handling and a smooth shave every time, with no extra steps or attachments.
This focus on convenience and functionality is why generations of Nigerians continue to choose the BIC 1®. From students to professionals, it makes daily grooming quick, simple, and stress-free.
3. Affordability That Doesn’t Compromise Quality
In Nigeria’s economy, every naira counts. With BIC 1®, you don’t have to choose between quality and affordability. You get both, and that’s rare. The BIC 1® razor has always stood out for offering exceptional value without cutting corners. For 50 years, they have continuously found a way to deliver excellence at a price point that makes sense for virtually everyone across Nigeria and around the globe.
And here’s something many users discover: you can get multiple shaves from one BIC 1®. That’s not just value for money; that’s blade technology that actually delivers on its promise. Its precision-engineered blade, durable construction, and skin-friendly design ensure that every shave is safe, smooth, and consistent.
4. Always Within Reach, Available Everywhere
A great razor is only as good as its availability. The BIC 1® razor is designed to be easily accessible and can be found everywhere, from local kiosks to major supermarkets. It is never hard to find.
BIC 1® is not just a staple in Nigeria; it is a global essential, trusted and used daily in over 160 countries. This reflects not only the razor’s quality but also BIC’s commitment to making personal care products accessible to everyone.
BIC has built a robust distribution network that ensures BIC 1® reaches major cities, suburban neighbourhoods, and rural communities, so everyone can enjoy a reliable shave.
5. A Cultural Icon That Continues to Evolve
Few products achieve the rare combination of timelessness and modern relevance, yet BIC continues to innovate with razors designed for women and men, combining precision, comfort, and style.
Women Shavers: BIC women’s razors feature innovative designs for a smooth, pampering shave. The Miss Soleil® shaver combines local grooming trends with global manufacturing excellence, offering a gentle, precise shave with its triple-blade technology, ergonomic curved flower handle, and pivoting head that follows the body’s natural contours. Its lubricating strip, enriched with Aloe Vera and Vitamin E, provides hydration and skin-conscious care for dry or sensitive skin.
The BIC Twin Lady offers a precise and gentle shave with its dual stainless-steel blades, a slim fixed head for hard-to-reach areas, and a lightweight, tapered handle for easy control.
Men Shavers: The BIC Flex 2 is engineered for a precise, comfortable shave. Its dual open-blade design ensures easy rinsing and hygienic shaving with every use, while the pivoting head adapts seamlessly to the contours of the face for a smooth, effortless shave. Enriched with Aloe Vera and Vitamin C, the Flex 2 nourishes and protects the skin with every stroke, delivering both comfort and performance for daily grooming needs.
Sustainability has also become a key part of BIC’s evolution. Today, handles feature up to 90% recycled content, blades are made with 80% recycled steel, 85% of packaging is reusable or recyclable, and 92% of factory energy comes from renewable sources. This commitment ensures that BIC 1® not only delivers personal care excellence but also respects the planet.
Blade Excellence
For over 80 years, BIC has delivered safe, high-quality, and affordable products. Its shaving range continues this promise, combining trust, innovation, and simplicity. Fifty years on, the BIC 1® razor has refined its expertise to deliver enjoyable self-care through simple, smart shaving solutions, earning a place in households across Nigeria and around the world.
Looking ahead, BIC remains committed to its legacy of blade excellence, inspiring confidence and care in every shave. As BIC celebrates 50 years of innovation and reliability, it invites both men and women to experience the classic BIC 1®, simple, dependable, always there. One blade. One smooth shave. Made for every unique style. Discover the shave that works for you, your way.
Here’s to 50 years of BIC® 1 and to celebrating the razor that just works for you.
#50YearsOfBIC1 #AllBICAllUnique#50YearsOfBIC1 #AllBICAllUnique
About BIC
A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For 80 years, BIC’s commitment to delivering high-quality, affordable, and trusted products has established BIC as a symbol of reliability and innovation. With a presence in over 160 countries, and over 13,000 team members worldwide, BIC’s portfolio includes iconic brands and products such as BIC® 4-Color™, BodyMark®, Cello®, Cristal®, Inkbox®, BIC Kids®, Lucky™, Rocketbook®, Tattly®, Tipp-Ex®, Wite-Out®, Djeep®, EZ Load™, EZ Reach®, BIC® Flex™, Soleil®, Tangle Teezer® and more. Listed on Euronext Paris and included in the SBF120 and CAC Mid 60 indexes, BIC is also recognised for its steadfast commitments to sustainability and education. For more, visit www.corporate.bic.com and to see BIC’s full range of products, visit www.bic.com. Follow BIC on LinkedIn, Instagram, YouTube and TikTok.
Press information
Faith Ikejiaku
