*Alma, a Lagos-based spiritualist and kayanmata seller, turned her knowledge of herbs into a thriving business that offers everything from aphrodisiacs to spiritual attraction products. She believes her work has helped hundreds of people in romantic relationships make progress and reclaim their confidence, despite the judgment that comes with her line of work.
This is Alma’s story, as told to Mofiyinfoluwa.
When I started selling kayan mata in 2017, people said I was mad. A woman talking openly about sex, orgasms and spiritual work in Nigeria? They called me everything, but I didn’t care. I knew I was helping people, and that was all that mattered.
Kayan mata wasn’t even my first business. I started with weight gain products and beauty items. But I’d picked up a lot from my grandfather, who was a spiritualist and herbal doctor. He lived very long, and growing up around his practice taught me the power of herbs. I saw how he used them to help people solve their problems, and that stuck with me. I just had to find my way into it.
That happened when I realised how many Nigerians, especially women, were suffering silently in their sex lives. Some couldn’t get wet. Some had no libido. Others struggled with vaginal infections or hormonal issues no one around them could even name. So I started developing natural aphrodisiacs: wetness boosters, libido teas, and vaginal sweeteners made from herbs.
By 2018, my ‘pussy sweetener’ had become my bestseller. And yes, the name is very literal. It’s a natural aphrodisiac that helps women enjoy sex more and increases sensation for their partners. I’ve sold thousands of bottles. Soon after, I added spiritual soaps like favour soap, attraction soap, and aura oil. I designed my products to shift people’s energy, boost their confidence, and attract better things into their lives. That was when the business really blew up.
People love sex and money, so naturally, I was sold like fire. I soon realised 95% of my clients were women. Young girls, married women, divorced women — even women in their 50s.
They came to me with different problems. Some said their husbands didn’t touch them anymore, and the relationship was falling apart. Others couldn’t orgasm or struggled with infections. I created a multipurpose product that tightens, clears infections, balances hormones, and even helps with fertility. One client told me she welcomed twins after using it.
Spiritual work mostly comes in when clients want to keep their husbands faithful, attract rich men, get married quickly, or just keep their partner obsessed.
The few male clients I have mostly come for enlargement products, money cowries and magnets. One begged me to make a ‘dick sweetener’. Another wanted something to block his wife’s progress. I laughed and turned him away. My products are strictly for helping people, not causing harm.
It’s not surprising that people come to me for products to do evil or harm people. They don’t understand that it’s not my line. Just recently, someone texted asking for a product that would punish her ex and destroy his destiny. She said she had invested so much in him, but he left her. I told her it was just heartbreak, and she needed to let go. It was nothing my herbs should fix.
People often confuse kayan mata with spiritual work, but they’re not the same. Kayan mata focuses on sexual and emotional enhancement — boosting your aura, confidence and libido. Spiritual work is deeper. It involves supernatural enforcement that sometimes requires ritual. They can work together, and I sometimes combine them on request.
What makes me proudest isn’t even the money. It’s the feedback. People send messages saying they’ve stopped feeling insecure about their bodies, or that they enjoyed sex for the first time in their lives. Some say my products brought confidence back into their marriages.
I remember a woman’s message that really made me happy. She said her sugar daddy used to be extremely stingy, but after using my products, he started paying her allowances, bought her a car and a property, and even took her abroad.
But trust Nigerians to still insult what they secretly want. In the beginning, I struggled with confidence. It wasn’t easy being a woman selling sex and spiritual attraction products in the open. But now? I just laugh. People still say things like, “You that’s selling money soap, how much money do you even have?” Well, I use my own products, and if you know, you know.
You’d think that doing this kind of work would complicate my personal life, but it really hasn’t, not in the way people assume. I’m intentional about who I let close. Most of the people I’ve dated are spiritually conscious themselves. They understand the kind of energy I work with and even come to me for help when they need clarity or guidance. I’ve heard people try to whisper to my partners that I’ve ‘used jazz’ on them, but those same partners often chased me first.
Friendship is where things get tricky. I’ve always been a one-man army, but when I try to make friends, I notice they’re overly careful around me. It’s like they’re scared of offending me because they think I’ll retaliate spiritually. It makes it hard to build honest, vulnerable friendships where honesty thrives. That’s why I’ve learned to keep my circle small. It’s a lonely part of this work that people don’t really talk about.
I’ve had staff who seemed like friends and came pretending to work with me, only to steal recipes. I’ve caught competitors sneaking under my brand, trying to copy what I do. But that doesn’t discourage me. I run paid mentorship programs and classes these days, so if you want to learn, come correct.
If there’s one thing I truly wish, it’s that more people, especially women, would stop suffering in silence. You deserve to own your pleasure, and feel confident in your body and relationships. And if herbs are what get you there? So be it.
For me, this business gave me the confidence to own my voice without shame. I have no plans to stop now.
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