MTN Nigeria, through its Kulture Fest initiative, has been a strong pillar to the success of major festivals in Nigeria. The telco recently supported the Olojo Festival, a two-day event celebrating the remembrance of Ogun, the Yoruba god of Iron and first son of Oduduwa, progenitor of the Yoruba people.
The festival, which is held annually, provides a good understanding of Yoruba myth, history, beliefs, and the ceremonial significance of the ancient town of Ile Ife.
Here’s why MTN sponsored the 2021 Olojo Festival:
- To promote the rich Yoruba culture
As one of Nigeria’s major tribes with a long history and beautiful culture, the Yoruba culture is a crucial part of Nigeria’s heritage. MTN Nigeria has been dedicated to encouraging the promotion of this culture among other vibrant cultures. Since the introduction of MTN’s Kulture Fest project, the telco has shown its support for many Yoruba festivals across different states.
- Showcase Nigeria’s colorful and historical heritage
MTN was determined to put the Olojo festival on a top stage to showcase the rich and colourful historical heritage rooted in Nigeria. MTN provided unfailing network services at the festival in the city of Ife where it took place to enable attendees to share the beautiful splendour at the festival.
- Promote activities of the grassroot communities
Some of MTN’s major goals as evidenced by its initiatives, advocacy and investment are the improvements of grassroots communities and the promotion of their activities. MTN has done this through several different interventions in sports, skill development, digital infrastructure and investment in cultural festivals through Kulture Fest, including the Osun Osogbo, Ofala Nnewi, Argungun and Anioma festivals. Its sponsorship of the Olojo Festival is an extension of these efforts.
- To extend its love and appreciation to the people of Ile Ife
MTN’s participation at the Olojo festival is a way of showing its appreciation to the people of Ile-Ife for their continuous support and patronage over the years. It is also well known that the MTN Nigeria CEO, Olatokun Toriola is a son of the soil.
- MTN is a brand that is dedicated to Nigeria and loves everything Nigerian
MTN Nigeria has remained very vocal about its love and support for all things Nigerian. The Olojo Festival has also provided the telco with the opportunity to show its Nigerianness, pride in its culture and support for the things which hold the country together as a nation.