Every season of Big Brother Naija ends the same way. One winner takes home the grand prize, and a few others take home a fanbase, brand deals, and fame that sometimes outlast the money. Because truthfully, the show has never been just about the cash prize. It’s also about visibility, personality, and the power of connection.
This piece spotlights 12 “10/10” housemates who are slowly becoming popular names even without the grand prize.
From the fan favourites who carried their seasons to the underdogs who turned moments into movements, these are the housemates who won in other ways that mattered…mostly.
Isabella
Won: 305,000 Instagram followers
From her first week in the Big Brother Naija house, Isabella became impossible to ignore. Her confidence, openness about attraction, and easy charm made her a standout among housemates — and a talking point for viewers.
During her time in the house, she spoke candidly about how both men and women found her attractive, a statement that sparked conversations online about her sexuality and self-assuredness.
Before the show, Isabella had already been creating sexy content online, but BBNaija gave her a new level of visibility. Since leaving the house, she’s seen a surge in followers — now over 306,000 on Instagram — and growing interest in her content. Despite the noise and occasional controversy, Isabella has managed to turn attention into opportunity, proving that she understands the power of owning her narrative.
Sultana
Won: The support of Arewa
Sultana didn’t come to the Big Brother Naija house to play nice — and she didn’t pretend to. Loud, bold, and sometimes ruthless, she quickly earned a reputation as one of the season’s most talked-about housemates. From heated confrontations to viral moments (yes, even the one with Dede’s box), Sultana’s time in the house was anything but quiet.
But beyond the drama, she made history as the first Northerner to reach the final week of the show. She owned her narrative — flaws, fights, and all — and turned it into a movement. Despite being polarising, she left the house with Arewa’s backing and a loyal fanbase that saw her as proof that Northern women can be bold, unfiltered, and fully themselves on national TV.
Mide
Won: A solid sisterhood with Dede
Mide didn’t make it to the finale, but she left the Big Brother Naija house with something just as valuable — a genuine friendship. Her bond with Dede became one of the most wholesome relationships of the season, a rare display of sisterhood in a house often defined by rivalry and tension.
Together, they shared laughs, late-night talks, and quiet support that fans quickly fell in love with. Even after leaving the house, their friendship has continued to thrive, reminding viewers that sometimes the real win isn’t the prize money — it’s the people you find along the way.
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Faith
Won: An Innoson car
Faith made a name for himself as the season’s hothead and ultimate disruptor — the housemate who kept everyone talking. His fiery temper eventually led to his disqualification, but not before he snagged some serious wins.
During his time in the Big Brother Naija house, Faith won an Innoson car from a brand task. Despite rumours that the prizes would be withdrawn after his exit, the show’s production confirmed he’ll be keeping them both. Love him or hate him, Faith proved that even chaos can pay off.
Kola
Won: A best-friend bond with Imisi
Kola might not have won the grand prize, but he left the Big Brother Naija house with one of the most genuine connections of the season — his friendship with Imisi, the show’s overall winner.
From inside jokes to emotional support, their bond became one of the season’s most endearing storylines. Fans rooted for them both inside and outside the house, proving that sometimes, the real win isn’t the title — it’s finding someone who makes the chaos worth it.
Doris
Won: A boyfriend — Denari
Someone won the cash prize. Some won the brand tasks. But Doris? She won Denari. Their connection in the Big Brother Naija house had viewers glued to their screens, from flirty banter to late-night heart-to-hearts.
Now that they’re out of the house, fans — a.k.a. the “shippers” — are already calling dibs on Aso-Ebi. Whether it ends in a wedding or just good vibes, Doris definitely didn’t leave the house empty-handed.
READ NEXT: Imisi Wins Big Brother Naija 10/10
Bright Morgan
Won: Mide
A few weeks into the Big Brother Naija house, Bright Morgan fell head over heels for Mide — leaving his then-girlfriend stranded outside. The drama didn’t end there. His jilted ex, who also doubled as his social media manager, tried to sabotage his chances of winning and get him evicted.
Still, Bright left the house with Mide by his side — and that, for him, might just be the biggest win of all.
Rooboy
Won: Massive visibility
Rooboy, the energetic hypeman and media personality, brought his signature vibe into the Big Brother Naija house — and viewers loved it. Since leaving the show, his follower count has shot past 100,000, giving his brand a major boost. With his charisma and crowd energy, Rooboy is already turning reality TV fame into real-life opportunities.
Big Soso
Won: Her “younger brothers”
Big Soso didn’t just make waves in Biggie’s house — she made headlines. Known for her fiery temper and loud personality, she constantly defended the guys she fondly called her “younger brothers,” Jason Jae and Koyin.
Her loyalty to them even sparked one of the season’s biggest fights, when she clashed with Dede for calling them “fish.” Love her or hate her, Big Soso stood her ground and built a solid fanbase for being unapologetically protective.
Thelma
Won: Visibility for her beauty supply store
Thelma may not have snagged the ₦120 million, but she left the Big Brother Naija house with something just as valuable — free PR. Her beauty supply brand, Bellissimo, got massive visibility during and after the show.
Between her glam looks and soft-sell marketing skills, Thelma turned the house into a billboard and came out with her business glowing.
Koyin
Won: A situationship with Isabella
Koyin went into the Big Brother Naija house ready to compete, but somewhere between the tasks and Saturday parties, he caught feelings — or something close to it.
His chemistry with Isabella kept viewers talking and shippers working overtime. Whether it’s real or just Big Brother magic, one thing’s for sure: the “KoyBella” ship has already set sail. Shippers, get your Aso-Ebi ready.
Tracy
Won: A fresh start
Tracy left behind a stable job to chase something bigger — visibility, adventure, and maybe a new career. Her bold move paid off.
Since leaving the Big Brother Naija house, she’s talked about landing her first acting role, proving that sometimes, leaving a 9-to-5 is exactly how you find your spotlight.
