If you live in Nigeria, chances are the products you use daily — from food to gadgets — are mostly imported. Whether it’s your phone, car, or even sugar, foreign brands dominate the market. However, Nigerian alternatives are often cheaper, sometimes better, and perfectly tailored to our local needs.
We’ve rounded up 20 made-in-Nigeria products that give their imported counterparts a run for their money. Some are household names, while others might surprise you.
Food & Beverages
1. Golden Penny Choco Spread vs Nutella Chocolate Spread
Nutella might have the fancy branding, but Golden Penny Choco Spread is a creamy, chocolatey delight made in Nigeria. It’s as rich and spreadable, and you won’t have to pay premium import prices.
Golden Penny Choco Spread= ₦2,618 (325g)
Nutella Chocolate Spread = ₦22,800 (350g)
Source: Konga
2. Nasco Cornflakes vs Kellogg’s Cornflakes
Nasco Cornflakes have been a Nigerian breakfast staple for decades. They are crunchy, mildly sweet, and cheaper than Kellogg’s, an American original brand that entered the Nigerian market in 2017.
Nasco Cornflakes = ₦3,030.00 (350g)
Kellogg’s Cornflakes = ₦3,225.00 (300g)
Source: Supermart
3. Olam’s Mama’s Pride Rice vs Caprice Thai Parboiled Rice
Nigeria is the world’s largest producer of rice in Africa, yet many still prefer imported alternatives. Olam operates on a 4,000-hectare rice field in Nassarawa, Nigeria, and their Mama’s Pride rice is cheaper than the imported Caprice Thai Parboiled Rice.
Olam’s Mama’s Pride Rice = ₦113,000 (50kg)
Caprice Thai Parboiled Rice = ₦119,800 (50kg)
Source: Konga
4. Golden Penny Sugar Cubes vs St Louis Sugar Cubes
The Golden Penny sugar cubes cost less than St Loius’s. Nigeria imports raw sugar primarily from Brazil, which is then refined at the three major licensed sugar refineries: Dangote, Golden Penny and Bua. In contrast, St Louis Sugar, a French product, is imported into Nigeria by the Milan Group, an Indian business.
St Louis Sugar = ₦2,290 (474 g * 50 Cubes)
Golden Penny Sugar = ₦1,365 (500g *90 Cubes)
Source: Supermart
5. Fearless Energy Drink vs Red Bull
Fearless, produced by Rite Foods Nigeria, gives you the same caffeine boost as Red Bull at a significantly lower price.
Fearless = ₦5,280 (Pack of 12)
Red Bull = ₦9,145 (Pack of 6)
Source: Supermart
6. Devon King’s Vegetable Oil vs Wesson Canola Vegetable Oil
Devon King’s vegetable oil is locally refined and fortified with Vitamin A, and is cheaper than its imported counterpart because it doesn’t include international shipping costs.
Devon King’s Vegetable Oil = ₦32,000 (5 litre bottle)
Wesson Canola Vegetable Oil = ₦54,000 (4.73-litre bottle)
Source: Konga
7. Golden Penny Spaghetti vs Barilla Spaghetti
Golden Penny Spaghetti, made in Nigeria, is a household favourite known for its non-sticky texture and quick cooking time. It is a budget-friendly alternative to the imported Barilla Spaghetti, which costs more due to import duties.
Golden Penny Spaghetti = ₦1,395 (500 g)
Barilla Spagetthi = ₦3,775 (500 g)
Source: Supermart
Pharmaceuticals
8. Emzor Paracetamol vs Panadol Extra
A headache is a headache, whether in Lagos or London. Why pay 5x more for Panadol when Emzor does the exact same job?
Emzor Paracetamol = ₦2,500 (96 Tablets)
Panadol Extra = ₦14,000 ( 32 Tablets)
Source: Supermart
Fashion & Beauty
9. Ashluxé Streetwear vs Off-White
Nigeria’s Ashluxé is redefining luxury streetwear with top-tier quality, stylish designs, and pricing that undercuts global brands like Off-White.
Ashluxé = ₦232,500 (1 T-shirt)
Off-White = $415 ≅ ₦625,687 (1 T-shirt)
10. Dudu Osun Soap vs Dove Soap
Dudu Osun isn’t just cheaper; it’s also organic, deep-cleansing, and more well-suited to African skin. Why pay more for imported soap? Dove bar soap is great, but it costs more.
Dudu Osun = ₦5,630 (Pack of 6)
Dove Soap = ₦ 5,250 (Pack of 4)
Source: Supermart
11. VSP Botanics Hyaluronic Acid Serum vs The Ordinary Hyaluronic Acid Serum
Hydration is key to great skin, and “VSP Botanics Hyaluronic Acid” contains 2% of the same Hyaluronic acid as “The Ordinary,” but it’s way cheaper. This review from TikTok notes that the VSP Botanics Serum is great for hydration after cleansing.
VSP Botanics = ₦12,000 (2% Hyaluronic acid)
The Ordinary = ₦22,269 (2% Hyaluronic acid)
Source: Teeka 4
12. Skin By Zaron Retinol Serum vs CeraVe Retinol Serum
Skin By Zaron’s Retinol Serum, formulated for Nigerian skin, offers the same anti-ageing and skin-renewing benefits as the imported CeraVe Retinol Serum but at a lower price. As this review from TikTok puts it, the product diminishes the appearance of hyperpigmentation, fine lines, and wrinkles. It’s also great for improving hyperpigmentation and treating acne.
Skin By Zaron = ₦10,500 (30 ml)
CeraVe = ₦21,500 (30 ml)
Source: Buy Better
Home & Appliances
13. Polystar TV vs Samsung TV
Polystar makes affordable, high-quality TVs assembled in Nigeria. Why spend almost double on Samsung?
Polystar TV = ₦169,000 (32-inch Smart TV)
Samsung TV = ₦240,000 (32-Inch Smart TV)
Source: Jumia
14. Polystar Washing Machine vs. LG Washing Machine
These two products have the same capacity and functionality. But Polystar doesn’t drain your wallet.
Polystar =₦ 375,000 (8 kg)
LG = ₦ 455,000 (8 kg)
Source: Jiji
15. Polystar Blender vs Binatone Blender
Polystar blenders are designed to crush pepper, tomatoes, and even ice cubes easily and are just as solid as the Binatone blender.
Polystar Blender= ₦35,600 (400W power)
Binatone Blender= ₦38,674 (300W power)
Source: Jumia
16. Polystar Fridge vs LG Fridge
Polystar fridges are durable, energy-efficient, affordable, built to meet Nigeria’s power supply challenges and significantly cheaper than the LG option.
Polystar Fridge = ₦340,760 (25kg)
LG Fridge = ₦568,999 (25 kg)
Source: Jumia
Cleaning Products
17. Viva Detergent vs Ariel Detergent
Viva is a great detergent that is just as effective as Ariel but way more affordable. Ariel is a brand owned by Procter & Gamble, an American multinational consumer goods corporation.
Viva Detergent= ₦2,030 (800 g)
Ariel Detergent = ₦4,950 (800 g)
Source: Supermart
Tech & Gadgets
18. Zinox Laptop vs HP Elite Book
Zinox laptops, made in Nigeria, handle everything from office work to gaming. They’re cheaper and offer the same internal storage as the HP Elitebook.
Zinox Laptop = ₦180,000 (256 SSD, 8 GB RAM)
HP Elite Book = ₦420,000 (256 SSD, 8 GB RAM)
Source: Jiji
19. AfriOne Smartphone vs Samsung A30
AfriOne makes affordable, high-performance smartphones designed for Nigeria’s tech needs. This “My Daily Tech” review reveals: “This phone is a beast for battery life. After 1 hour on-screen and 19 hours off-screen, it only consumed 13% of the battery.”
AfriOne Cygnus X = ₦43,500 (64 GB Internal Storage, 4 GB RAM)
Samsung A30 = ₦104,000 (64 GB Internal Storage, 4 GB RAM)
Source: Jiji
Automobiles & Transportation
20. Innoson G6 vs Toyota Highlander
Innoson Cars are assembled in Nnewi, Anambra state, and 70% of their car parts are sourced locally. Best of all, the Innoson G6 is durable and more affordable than a Toyota Highlander.
Innoson G6 = ₦32,000,000 (2.4 L engine mid-sized SUV)
Toyota Highlander = ₦100,000,000 (2.4 L engine mid-sized SUV)
Source: Tekedia & Selatease
Innoson G80 vs Mercedes Benz G 580
This review from Twitter suggests that another of the brand’s product, the Innoson G80, may be better than an original Mercedes-Benz G-Class, colloquially known as the G-Wagon, made in Germany. In his words: “The Nigerian Innoson G80 is pretty sexy and like a third of the price of a G-Wagon.”
Innoson G80 = ₦ 27,825, 000
Mercedes Benz G 580= $184,590 ≅ ₦277,937,163
Source: Tekedia & Edmunds
Bottom Line
Nigerian brands compete with the best, from tech to transport and food to fashion. If you’re tired of overpaying for products, maybe it’s time to start shopping Nigerian-made.
Which of these surprised you the most?
