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  • Lagos, Nigeria – October 30, 2025: Terra Academy for the Arts (TAFTA) has successfully concluded its Women Entrepreneurs Development Programme (WEDP), a three-day hybrid bootcamp designed to equip female entrepreneurs with the practical knowledge, tools, and confidence to grow and scale their creative businesses.

    The programme, held virtually over two days and in-person at Terra Kulture, Victoria Island, Lagos, brought together TAFTA-trained women entrepreneurs from across Nigeria for an immersive learning experience centred on business growth, structure, and sustainability.

    Over the course of the sessions, facilitators shared practical insights on transitioning from informal hustle to structured enterprise, financial management, mentorship and accountability, defining target audiences, and building credibility. Participants also learned how to identify market gaps and design innovative solutions that address real business needs. A key highlight of the programme was the elevator pitch session, where participants practised delivering concise and compelling introductions of their businesses, an essential skill for winning clients and investors.

    The in-person session featured a dynamic panel discussion with distinguished industry leaders, including Mr Bayo Babatunde, Managing Director, Vistaris Advisory Hub Ltd; Faith Desmond, Business Growth Consultant, LeanX Support; Funto Ibuoye, CEO, Five28; and Uloma Nkemakolam, CEO, Pure Delight Edibles. The session, moderated by Chinedu Isagbah, Programs Manager at TAFTA, provided participants with valuable perspectives on how to balance creativity with structure and long-term business planning.

    The event also featured a special appearance by Mrs Bolanle Austen-Peters, Founder of Terra Kulture, who delivered an inspiring address to the participants, urging them to embrace consistency, innovation, and resilience as essential qualities for growth in today’s creative economy.

    “Success in business is never by accident; it’s a mix of courage, consistency, and connection. To build something truly impactful, you must be willing to take risks, stay consistent through the grind, and keep innovating. Own your story, believe in your dream, and surround yourself with people, because at the heart of every thriving business are the people who believe in and support it”, said  Mrs Bolanle Austen-Peters in her keynote address to the participants.

    In his welcome address, Joseph Umoibom, TAFTA Academy Lead, said: “The Women Entrepreneurs Development Programme is more than just an event — it’s a gathering of bold, visionary women ready to transform their talents into purpose-driven enterprises that will impact lives and society. Everything we need to become great already lies within us; programmes like this simply give us the courage and clarity to act on it.” 

    As the programme concluded, participants expressed renewed motivation to apply the lessons learned in scaling their businesses, formalising operations, and building networks of accountability. The WEDP provided not just technical training but also a community of support, enabling female entrepreneurs to share experiences, gain clarity, and discover new possibilities for growth.

    The Women Entrepreneurs Development Programme reflects TAFTA’s broader mission to empower Nigeria’s creative sector through continuous learning, mentorship, and access to transformative opportunities. By investing in women, TAFTA continues to strengthen the creative economy — fostering a new generation of structured, confident, and impact-driven entrepreneurs ready to lead with purpose.

    About TAFTA

    Terra Academy for the Arts (TAFTA) is a creative hub committed to discovering, training, and mentoring young talents across Nigeria in various fields of the arts. Through practical projects, world-class curricula, and industry exposure, TAFTA empowers students to tell authentic African stories with global relevance.

    For press inquiries, interviews, or more information, please contact: info@terraacademyforarts.com , follow @tafta_academy on Instagram, or connect with TAFTA Academy on Facebook.

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  • L-R  Rasheed Salahudeen, MD, Iclass Logistics; Richmond Otu, Chief Supply Chain Officer, Jumia
    Nigeria; Chief Executive Officer of Jumia Nigeria, Temidayo Ojo; Chidi Jude, CEO ACOA, Courier; Charles Ibegbu CEO of Winner Cargo Logistics, at the second edition of Jumia’s E-Commerce in
    Rural Areas Report in Lagos Nigeria.

    Jumia, Nigeria’s leading e-commerce platform, has launched the second edition of its flagship “E-

    Commerce in Rural Areas” report, revealing how digital commerce continues to transform lives and
    drive growth across underserved communities in Nigeria.

    The launch event, held at Jumia’s Lagos head office, gathered key stakeholders including
    government officials, media representatives, vendors, logistics partners, and members of the Jumia community. The event spotlighted new data and success stories illustrating how e-commerce is bridging economic and digital divides across the country.

    L-R: MR. Manji Pious Lawan, Special Assistant to the Director General/Chief Executive (Strategy),
    Standard Organisation of Nigeria (SON); Oladipupo Adeniyi Director Admin & Human Resources Lagos State Ministry of Commerce, Cooperatives, Trade and Investment; Chief Executive Officer of Jumia Nigeria, Temidayo Ojo; Tejumola Abisoye, Special Adviser and National Coordinator, National
    Talent Export Programme, Federal Ministry of Industry, Trade and Investment; at the second edition
    of Jumia’s E-Commerce in Rural Areas Report, Lagos Nigeria.

    Building on the success of its first edition, this year’s report offers deeper insights into rural consumer behavior, the role of infrastructure development, and the success of initiatives like JForce
    Jumia’s community-based sales program in promoting digital inclusion and entrepreneurship at the
    grassroots level.

    According to the report, rural areas now account for nearly half of all packages delivered on the
    Jumia platform, underscoring the growing appetite for online shopping outside urban centers.
    Categories such as Phones, Beauty & Perfumes, Home Essentials, Men’s Clothing, and Men’s Shoes
    top the list of most purchased items.

    In Q2 2025, Jumia recorded significant growth in Nigeria, with orders up 25% and total GMV rising 36% year-over-year. The platform’s nationwide reach now includes over 350 Pickup Stations across
    hundreds of towns and communities supported by 67 logistics partners who help ensure last-mile
    delivery, even in remote areas like Gaya (Kano), Akpakpava and Ekpoma-Eguare (Edo), Owerri (Imo),
    and Wurukum (Benue).

    Speaking on the report’s findings, Temidayo Ojo, CEO of Jumia Nigeria, stated:

    “Our mission has always been to make everyday life easier for Nigerians, regardless of where they live. This report reaffirms the power of digital commerce to improve lives, support small businesses, and create economic opportunity in areas long underserved
    by traditional retail.”

    The E-Commerce in Rural Areas report also highlights the growing impact of JForce, which now
    boasts over 32,000 active agents helping to introduce rural consumers to online shopping, enhance
    digital literacy, and support small-scale entrepreneurship.

    As Jumia celebrates over 13 years of operations in Nigeria, the company continues to champion
    inclusion and innovation through data-driven initiatives that are shaping the future of retail. With
    Black Friday 2025 fast approaching, Jumia is set to build on these insights, bringing even more
    Nigerians, from cities to the most remote communities, into the excitement as the brand gears up to
    deliver yet another season of unbeatable deals. This year’s campaign, “Do Pass Yourself,” promises
    to deliver not just unbeatable deals, but a celebration of access, opportunity, and the shared spirit of discovery that defines Jumia’s e-commerce revolution.

    The full E-Commerce in Rural Areas (2025) report can be accessed here.

    About Jumia

    Jumia is a leading pan-African e-commerce platform, with operations across 9 African countries. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia’s platform to better reach and serve customers.

    The Jumia platform consists of a marketplace, which connects approximately 70,000 sellers with customers, a vast logistics network, which enables the shipment and delivery of packages, and a proprietary payment service, JumiaPay, which facilitates transactions among participants active on the Jumia platform in select markets.

     Media Contact

    Robert Awodu – Regional Head of Communications and Public Relations, Sub-Saharan Africa – robert.awodu@jumia.com 

     For more information about Jumia, follow on LinkedIn and Twitter

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  • From Lagos to the world, Felabration 2025 was more than just a tribute to the legend Fela Anikulapo-Kuti. It was a week-long celebration of originality, sound, and Nigerian pride. Held in the buzzing heart of the city, the festival brought together music lovers, creatives, and culture champions in honour of Afrobeat’s pioneer.

    Right at the centre of it all was Orijin, boldly repping its My Roots, My Power mantra. Whether through taste, dance, or connection, Orijin elevated the experience.

    Here’s how the brand turned up the flavour at Felabration 2025.

    A Lounge Where Culture Met Flavour

    At the Orijinal Lounge, festival goers were treated to complimentary Orijin cocktails made with locally inspired herbs and fruits. The bittersweet blend paired perfectly with the highlife, afrobeat, and energy in the air, creating a fusion of flavour and culture that had people coming back for refills.

    Tradition at the Centre Stage

    Orijin brought the rhythm to the mix of cultural performances and contemporary dance crews. From Yoruba bata drummers to freestyle dance-offs in front of the Orijin stage, the energy was raw and infectious.

    There was even a surprise masquerade crew appearance that had the crowd shaking in the best way. Each performance wasn’t just entertainment; it was storytelling through sound and movement.

    Everyone Wanted a Picture

    If you didn’t take a picture at the Orijin stand, did you even attend Felabration?


    Decked out in vivid green, the Orijin space wasn’t just a chill zone. It quickly became the go-to stop for festival fashionistas and anyone who wanted that perfect shot.

    Where Every Moment Was a Vibe

    It wasn’t just about sipping and dancing. The Orijin stand buzzed with energy from trivia challenges to branded merch giveaways. They made sure no one left empty-handed.

    A Celebration with Meaning

    Beyond the fun, Orijin used its platform to honour Fela’s legacy. Spoken word artists and young creatives shared powerful performances about what it means to be Nigerian, to be original, and to stay rooted in culture. It was deep, moving, and unforgettable, the kind of moment that reminded everyone why Felabration exists.

    One Brand, Infinite Vibes

    From flavour to fashion, Orijin brought the deeply rooted energy that Felabration has stood for since day one. At Felabration 2025, it wasn’t just a brand; it was an orijinal celebration of Nigerian culture.

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  • Picture this: your space, reimagined. Cool, quiet, efficient. A home that doesn’t just work — it works beautifully.
    Now imagine this powered by a brand with nearly a century of innovation, arriving with a promise to elevate the Nigerian lifestyle.
    Admiral is here. And it’s not just a launch — it’s a lifestyle shift.

    The Legacy, Now Local

    Founded over 90 years ago in the United States, Admiral has earned its place in the global electronics hall of fame — known for reliability, refined engineering, and energy-smart design. Today, that legacy touches down in Nigeria, promising a new standard for home living.

    Through an exclusive distribution partnership with DeeKay Group, Admiral is introducing a full line of home essentials — including high-performance washing machines, stylish freezers, smart televisions, powerful fans, gas cookers, refrigerators. More product innovations are on the horizon.

    And yes — they’re already in leading retail stores nationwide.

    What Sets Admiral Apart?

    In a market filled with choices, Admiral stands out by asking the right question:
    What do Nigerians actually need in their homes today?

    The answer: Power-saving products that last, function effortlessly, and fit right into your design-conscious lifestyle.
     Every appliance is built to global standards — engineered in the U.S., refined for Nigerian realities.

    Voices Behind the Vision

    “Admiral isn’t just a new brand on the shelf — it’s a global brand with substance, tailored for the Nigerian experience,” says V. V. S. Prasad, Managing Director of DeeKay Group. “We’re confident it will change how Nigerians shop for home electronics.”

    “Nigeria represents a bold, modern consumer base,” adds Vishal Saxena, Chief Executive Officer – Admiral Appliances and Electronics Middle East, CIS Africa & South Asia. “Admiral’s entry here is more than business — it’s a commitment to quality living, delivered with care and confidence.”

    For the Modern Nigerian Home

    Whether you’re furnishing your first apartment, redesigning your family house, or upgrading your rental property, Admiral offers the kind of thoughtful design that matches today’s energy-conscious, tech-savvy lifestyle.

    Sleek lines. Silent motors. Smarter cooling. All without compromising durability.

    It’s a performance, wrapped in style.

    Connect and Discover

    Admiral is also building a strong digital presence, with product inspiration, customer stories, and design tips tailored for the Nigerian audience.

    Follow Admiral Nigeria:
    Instagram: https://www.instagram.com/admiralappliancesafrica
     Facebook: https://www.facebook.com/AdmiralAppliancesAfrica
     Linkedin: https://www.linkedin.com/showcase/admiral-appliances-electronics-africa

    The Verdict: This Is the Home Upgrade You Didn’t Know You Needed

    In 2025, we’re not just buying appliances. We’re investing in comfort, efficiency, and style.
    With Admiral, you’re not only choosing a product — you’re choosing a better way to live.

    And it’s only just begun.

  • At the GHS Media Roundtable hosted by Global Health Strategies (GHS) in partnership with That Good Media, experts, advocates, and media professionals gathered to discuss the theme “Centering Care: Unlocking Women’s Economic Power in Nigeria.” The conversation spotlighted the urgent need to recognise, value, and structure the care economy as a cornerstone for national productivity and women’s empowerment, ahead of the International Day of Care on October 29.

    Opening the session, Adeola Alli, a multi-licensed pharmacist and founder of One Health, a digital pharmacy improving last-mile access to medicines across Nigeria and Africa, shed light on the economic and social realities of unstructured care work. She noted that about 70% of care work in Nigeria — including raising children, caring for the sick, and supporting the elderly — goes unpaid, with the majority done by women. According to her, this imbalance represents both a disservice to women and a missed opportunity for the national economy.

    “The global care economy could add 11 trillion dollars annually to the GDP if properly valued. Imagine what that could mean for Nigeria if we recognise caregiving as real work,” she said. Alli called for an economy “where care is capital and every act of healing becomes a driver of wealth.”

    Building on this, Amara Agbim, the visionary founder of The Nanny Academy, emphasised the importance of professionalising care work in Nigeria and improving the working conditions of care workers. “Paid care work is essential but suffers from systemic undervaluation. Care workers today are often undocumented, underpaid, and subjected to excessive hours without contracts, social protection, or rest,” she said.

    Agbim advocated for formal training and certification structures that would prepare care workers to enter the workforce with dignity and fair compensation — an initiative already being implemented through The Nanny Academy.

    Taking the discussion further from a legal perspective, Crystal Ikanih-Musa, an international lawyer and global policy expert, noted that Nigeria currently lacks a national policy guiding the care industry.
    “Without comprehensive, evidence-based laws that legitimise care jobs, the needs of women, children, the elderly, and people with disabilities will remain invisible,” she said. She called for the establishment of a national care policy that defines conditions, compensation, and rights for caregivers.

    Speaking from a workplace perspective, Ivie Temitayo-Ibitoye, a Senior Human Resources Professional, addressed the realities of balancing paid work with unpaid care. “Care is work in itself and should be treated as such. It’s not a privilege people use to escape responsibilities — it’s a performance enabler, not a distraction,” she said.

    Ivie also urged organisations to create systems that help women thrive at home and at work, while removing the stigma around employing professional caregivers. “We need to design structures that enable women to succeed in both spaces; their private homes and workplaces,” she added.

    Concluding the roundtable, Toyosi Etim-Effiong, founder and CEO of That Good Media, who was the moderator of the media parley, charged the press to leverage storytelling to drive change. “The media has a huge role to play in shifting the narrative,” she noted. “The stories we tell shape society. If we keep raising awareness about the need to recognise and invest in the care industry, the policymakers and the decision makers will have no choice but to listen.”

    About Global Health Strategies (GHS)

    Global Health Strategies is a communication and advocacy agency that leverages partnerships to drive enduring change. With regional offices globally, GHS possesses a deep understanding of local contexts and extensive networks to facilitate impactful initiatives. Its strategic approach fosters collaboration with key stakeholders for effective health interventions.

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  • Every year, the Ofala Festival transforms Onitsha into the cultural capital of vibes. But this year, Orijin decided to pull up and make things a little more… premium. Here’s how the brand added its signature touch to one of the most iconic cultural festivals in Nigeria:

    1. They showed up at the heart of tradition.

    Ofala Festival isn’t just any event, it’s a celebration of Igbo royalty, heritage and community. Orijin planted itself right in the middle of all that energy as the official drink sponsor, giving the festival an extra layer of originality.

    2. Their branding was unmissable.

    From the entrance to the festival grounds, Orijin made its presence felt. Their set-up didn’t just blend in, it stood out. Think bold branding, cultural touches and the perfect blend of modern and traditional vibes.

    3. They brought the vibes (and the drinks).

    What’s a celebration without a toast? Orijin cocktails flowed freely, and guests enjoyed every sip while taking in the royal procession and cultural displays. The vibe was premium enjoyment meets tradition.

    4. They amplified the culture, not overshadowed it.

    Orijin didn’t just show up to sell drinks, they leaned into the cultural significance of the festival, showing respect for tradition while elevating the experience. A classy move.

    5. They reminded everyone why originality matters.

    By supporting Ofala Festival, Orijin proved once again that celebrating culture isn’t just about showing up, it’s about creating meaningful moments that connect with the community.

    Orijin x Ofala Festival 2025 wasn’t just a sponsorship; it was a statement. Culture, community and originality, all in one celebration.

    #Orijin #OfalaFestival #CultureAndVibes #Zikoko #OrijinMoments #ToastToTradition


  • A quiet revolution is happening in Nigeria’s creative space, one that floats, shines, and speaks the language of joy. This season, the nation welcomes HIETEX, the country’s first premium balloon brand, born out of a vision to bring world-class quality to African celebrations.

    For years, decorators, stylists, and event planners across Nigeria have had to choose between unreliable imports and overpriced global brands. HIETEX changes that story, boldly and beautifully. The brand introduces a line of premium-quality balloons that combine strength, vibrancy, and style, built to meet global standards yet rooted in Nigerian creativity.

    Founded by Rebecca Alabeni, a leading event designer and creative entrepreneur, HIETEX was inspired by a simple but powerful question- why should world-class celebration products always come from elsewhere?

    “HIETEX was born from experience,” she says. “As a decorator, I knew the frustration of working with balloons that faded or burst too easily. I wanted to create something that represented us, our energy, our excellence, and our boldness. HIETEX is proof that we can curate quality here at home.”

    This amazing brand is born of colour, it is built from culture and it is made for the world. Every part of HIETEX tells a story of cultural pride and creative courage. From its vibrant colour palette to its beautiful aesthetic, the brand celebrates the spirit of joy, expressive, confident, and deeply rooted in community.

    Each balloon is designed to deliver consistent colour, durability, and visual impact, qualities that decorators and event stylists value most. Beyond being just another product, HIETEX represents a shift: the birth of a Made-for-Nigeria brand that truly understands how we celebrate.

    Beyond Balloons- A Movement Called “Blow Bold”

    At the heart of HIETEX lies its signature brand message: “Blow Bold.”
     It’s more than a slogan- it’s a call to dreamers, creators, and celebrators everywhere to express themselves without limits.

    Whether it’s a wedding in Lagos, a birthday in Abuja, or a naming ceremony in Enugu, or a brand launch in Accra, HIETEX invites everyone to celebrate in full colour, to make every moment bigger, brighter, and bolder.

    Through community-focused initiatives like the HIETEX Creator Circle, the brand is also building a network of decorators, stylists, and small business owners who shape the celebration industry. It’s not just about selling balloons, it’s about elevating the ecosystem of celebration itself.

    “We want every decorator and every celebrant to feel proud to say, ‘This was made here,’” says Rebecca Alabeni. “Because HIETEX isn’t just a product- it’s a statement of possibility.”

    A New Chapter for Made-for-Nigeria Excellence

    A new chapter for Made-for-Nigeria Excellence has arrived. HIETEX’s arrival signals something much bigger than balloons- it marks a new era for local manufacturing, one where creativity meets craftsmanship, and where Made for Nigeria stands proudly beside Made for the World.

    With its debut collection of premium latex and foil balloons, HIETEX has positioned itself as more than an affordable luxury balloon brand – it’s a story of innovation, ownership, and colour, crafted by Nigerians for the world to see. 

    About HIETEX

    HIETEX is Nigeria’s first premium balloon brand, designed to elevate the celebration industry with quality, creativity, and colour that meet international standards.

    Founded by the creative visionary behind Itura Events & Party Shop, HIETEX was created to close the gap between substandard imports and overpriced global brands, offering decorators, stylists, and celebrants a truly homegrown alternative they can trust.

    The brand embodies an amazing design philosophy, inspired by the vibrancy of Nigerian culture and the boldness of modern expression. Each balloon is carefully crafted for lasting quality, consistent colour, and flawless texture, built to withstand heat, humidity, and the high-energy environments of events.

    Beyond its products, HIETEX is a movement championing creativity, entrepreneurship, and cultural pride. Through its initiatives, the brand aims to empower local decorators, collaborate with event professionals, and celebrate the beauty of Nigerian craftsmanship on the global stage.

    Born of Colour, built from Culture, made for the World.

    Join our Creator Circle here:

    https://chat.whatsapp.com/G5hpJOhX3rmBLsLcyEsCWkY?mode=wwc

  • Scanfrost, one of Nigeria’s most trusted names in home and kitchen appliances, has announced Hilda Baci, the Guinness World Record–breaking chef and celebrated culinary entrepreneur, as its newest brand ambassador.

    Hilda’s inspiring story of passion, excellence, and perseverance perfectly aligns with Scanfrost’s values of reliability, innovation, and quality. From her record-breaking cookathon to her growing impact in the culinary and lifestyle space, Hilda continues to represent the strength and creativity of the modern Nigerian.

    Hilda Baci, Scanfrost Ambassador

    Speaking on the partnership, Ajit Nair, Group Managing Director, C.G.C.L, said, “We are delighted to welcome Hilda Baci to the Scanfrost family. Her authenticity, energy, and entrepreneurial drive reflect the values that have guided Scanfrost for over four decades. Together, we look forward to inspiring Nigerians to create memorable experiences at home and beyond.”

    Ashok Dimri, Business Head, C.G.C.L, added, “Hilda’s influence goes beyond the kitchen; she embodies resilience, creativity, and ambition. These are the same values we build into every Scanfrost product. We believe this partnership will deepen our connection with consumers who see home appliances as essential partners in their everyday lives.”

    (L-R) Bhupendra Bisht, VP Technical, AAVA Brands, Alfred Jarikre, Marketing Manager, Scanfrost, Chinenye Chukwunwenwa, Marketing Operations, Scanfrost, Ashok Dimri, Business Head, CGCL, Hilda Baci, Scanfrost Brand Ambassador, Ajit

    Hilda Baci, Scanfrost Ambassador added, “Scanfrost has been part of our homes for generations, and partnering with them feels like coming full circle. It’s a brand that represents hard work, trust, and real Nigerian living – everything I stand for.”

    Alfred Jarikre, Marketing Manager, Scanfrost Nigeria, noted, “Hilda brings a fresh, youthful, and dynamic energy to the Scanfrost brand. This collaboration is not just about endorsement but about storytelling, showing how everyday Nigerians can make more of their moments with Scanfrost.”

    As part of the partnership, Hilda will feature in Scanfrost’s advertising campaigns, digital content, and lifestyle projects across Nigeria, with a focus on food, family, and home innovation.

    About Scanfrost
    Scanfrost is a leading home and kitchen appliance brand in Nigeria, with a 40+ year heritage of quality, innovation, and trust. Its product lines span cooling, cooking, laundry, and small household appliances.

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  • From Lagos to Abuja, Nigerians are always on the move, chasing goals, beating deadlines, and navigating busy streets. But managing life shouldn’t be that hard. That’s why Yeex is here, the all-in-one super app created to make everyday living easier, faster, and far more enjoyable for Nigerians everywhere.

    In a world where time is precious and convenience is everything, Yeex is redefining how Nigerians handle their daily essentials. It brings together multiple services into one smooth digital experience, helping users avoid the constant stress of juggling several apps for simple tasks. With Yeex, everything you need is right at your fingertips.

    From Yeex Eats for ordering meals from top restaurants, to Yeex Mall for grocery shopping, Yeex Courier for quick parcel deliveries, Yeex Ride for fast transportation, and Yeex Pharmacy for easy access to trusted medications, the app puts convenience first. Its newest addition, Yeex Errand, goes even further by offering a call-based service where users can simply place an order for food, wine, or groceries, and Yeex handles everything else. The idea is simple, select, order, enjoy.

    Speaking about the brand’s vision, the Founder and CEO explained, “We built Yeex to simplify the chaos of modern living. Nigeria is fast-paced, and people need a smarter way to get things done without stress. Our mission is to make convenience accessible to everyone, every day.”

    Now in October 2025, more Nigerians are resonating deeply with Yeex because it reflects their lifestyle. The brand understands that Nigerians are hardworking, tech-savvy, and value speed and reliability. By combining multiple services into one app, Yeex saves time, reduces digital clutter, and fits seamlessly into the lives of its growing user base.

    Currently, Yeex is focused on Lagos State, where it is refining its services to meet the city’s unique demands before expanding nationwide. This strategic choice allows the brand to perfect its operations in Nigeria’s busiest city. “Lagos is our case study for innovation,” the Founder said. “If our system can handle the intensity of Lagos, it can handle anywhere. We’re learning, adapting, and building around real urban needs.”

    Beyond functionality, Yeex also knows how to keep things exciting. The platform’s virtual loyalty card allows users to earn rewards and win prizes weekly or monthly simply by using the app. It’s a perfect blend of convenience and engagement that keeps users coming back.

    “Technology should make life easier, not more complicated,” the Founder added. “That’s why Yeex merges the services people use every day into one dependable platform. We’re not just building an app, we’re building a lifestyle of simplicity.”

    Yeex is not just another tech brand; it is a lifestyle companion that is transforming urban life in Nigeria while generously rewarding its early adopters. Nigerians who want to make their daily living smoother, faster, and more rewarding can download the Yeex App today and experience true convenience.

    Yeex – Your Everyday Essential Services. The No.1 Super App in Nigeria.
     Download the Yeex app on Apple Store and Google Play.
    www.yeexapp.com
     Yeex Errand www.yeexapp.com/errand
     Yeex Promo www.yeexapp.com/promocode

  • Lagos, Nigeria – The third edition of the Jameson Distillery on Tour (JDOT) has officially concluded, leaving a lasting impression on Lagos’ pop culture scene. From September 26th to October 1st, 2025, thousands of whiskey enthusiasts, music lovers, and foodies gathered at Orange Island to experience a unique fusion of Jameson’s legacy and Lagos’ vibrant energy. Jameson Distillery on Tour is a celebration of community, craftsmanship, and culture. This year’s edition exceeded expectations, as Jameson brought its 244-year-old heritage of distilling excellence to life through immersive experiences that delighted every kind of guest.

    Inside the World of Jameson

    From the moment attendees stepped inside the beautifully designed space at Orange Island, they were pulled into Jameson’s universe. Every detail from the décor to the interactive displays reflected the brand’s commitment to craftsmanship and authenticity.

    Guests were welcomed with personalised whiskey tastings led by Jameson brand ambassador, who shared the fascinating history and flavors of the legendary triple-distilled Irish whiskey. Those who completed the full distillery tour received a special certificate, officially recognizing them as “Certified Jameson Irish Whiskey Lovers.”

    Beyond the tastings, the space came alive with interactive games that brought people together in true Jameson fashion. Guests enjoyed Ludo, Chess, Ayo, Snakes and Ladders, Scrabble, Snooker, Building Blocks, and a Luck Charm corner where winners walked away with exclusive Jameson merchandise, bottles, and chocolates. It was a joyful mix of play and connection, perfectly embodying Jameson’s community spirit.

    A Diverse Lineup of Experiences

    The Jameson Distillery on Tour 2025 delivered five days of unforgettable experiences, blending music, fashion, art, games, and culture to create a holistic celebration of creativity and community.

    Day 1 kicked off with WAF & Street Souk After Dark, an energetic fusion of skating, fashion, and music. Guests enjoyed electrifying DJ sets, vibrant hypemen, and street-style performances that set the tone for the week. Day 2, MIA & Vogue Boys turn Orange Island into a nostalgic playground of games, fashion, and music. From waterpark fun to headline sets by DJ Neptune and Niniola, it was a day of movement, creativity, and high-energy vibes.

    Day 3 brought Afrovibes, a soulful celebration of street culture featuring intimate live music, busking-inspired performances, and dynamic sets from Lagos’ rising stars. Day 4 came alive with Afro Jam, held in collaboration with Deeds Magazine and featuring the 65 Creatives Exhibition. The all-female lineup led by artists like Lady Donli, Layefa, and FIMI blended art, music, and empowerment into an inspiring evening.

    Day 5 closed the tour in grand style with the Mainland Block Party  Independence Music Concert, headlined by Sarz and Tyler ICU, with surprise appearances from Odumodublvck, WurlD, and Victony, Ciza, bringing the crowd to its feet in celebration of Nigerian independence.

    The Community Comes Together

    Jameson Distillery on Tour has grown into a movement that unites diverse communities through a shared appreciation for whiskey, music, food, and creativity. This year’s edition honored Jameson’s rich heritage while celebrating Lagos’ ever-evolving culture, a seamless blend of tradition and contemporary expression.

    “Creating unique connections has always been important for Jameson Whiskey,“ said Evane Chenuet, Marketing Director at Pernod Ricard Nigeria. “This year’s Distillery on Tour deepened our bond with Nigeria’s creative community by offering guests multiple opportunities to connect, learn, and immerse themselves in the world of Jameson.”

    As Lagosians reflect on five days of memorable experiences, one thing is clear: Jameson Distillery on Tour has solidified its place as a cornerstone of the city’s cultural calendar. Whether it was the music, the whiskey, the skating, the art, or the games, everyone left with a story, which is what Jameson has always been about.

    For those who missed out, follow @jamesonngr for updates and join the conversation with #Jamesondistilleryontour #Mustbeajameson #JamesonNGR.