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  • For many Nigerians, every day feels like a race against the clock. Between early rises, late commutes, or errands, a quick, dependable grooming routine is essential. And if we are honest, finding a razor that’s affordable, easy to use, and reliably smooth can be surprisingly tricky. 

    This year, BIC 1® razor, the familiar orange handle, celebrates a remarkable milestone: 50 years of trust, performance, and unwavering reliability. Since 1975, the BIC 1® has been part of millions of grooming stories across Nigeria and around the world. But how did a simple razor become a cultural icon? How did it earn half a century of loyalty in a world that’s always chasing the next big thing?

    Here are five reasons why, even after half a century, BIC 1® remains the razor of choice for millions of trusting hands. 

    1. Razor Built to Earn Generations of Trust

    When the BIC 1® razor first rolled off the production line in 1974 at BIC Violex in Greece, no one could have predicted the legacy it would leave. By 1975, this one-piece disposable razor had transformed grooming, making it easy, safe, affordable, and accessible to all.

    Over the past 50 years, BIC 1® has remained the company’s most sold razor worldwide, a true testament to its timeless design and trusted performance. BIC produces over 5 billion blades annually across facilities in Greece, France, Mexico, Brazil, and Kenya, supplying more than 160 countries, including Nigeria. Its blades, engineered to be up to 2,000 times thinner than human hair, undergo more than 60 rigorous quality checks to ensure durability, safety, and consistent performance every time.

    2. Simple, Easy, and Quick to Use

    With grooming becoming increasingly versatile in Nigeria, a razor that delivers effortless performance is a small but invaluable luxury. The BIC 1® razor has perfected this balance of simplicity and effectiveness: strip away everything unnecessary, then perfect what matters. Its one-piece design ensures easy handling and a smooth shave every time, with no extra steps or attachments.

    This focus on convenience and functionality is why generations of Nigerians continue to choose the BIC 1®. From students to professionals, it makes daily grooming quick, simple, and stress-free. 

    3. Affordability That Doesn’t Compromise Quality

    In Nigeria’s economy, every naira counts. With BIC 1®, you don’t have to choose between quality and affordability. You get both, and that’s rare. The BIC 1® razor has always stood out for offering exceptional value without cutting corners. For 50 years, they have continuously found a way to deliver excellence at a price point that makes sense for virtually everyone across Nigeria and around the globe.

    And here’s something many users discover: you can get multiple shaves from one BIC 1®. That’s not just value for money; that’s blade technology that actually delivers on its promise. Its precision-engineered blade, durable construction, and skin-friendly design ensure that every shave is safe, smooth, and consistent. 

    4. Always Within Reach, Available Everywhere

    A great razor is only as good as its availability. The BIC 1® razor is designed to be easily accessible and can be found everywhere, from local kiosks to major supermarkets. It is never hard to find.

    BIC 1® is not just a staple in Nigeria; it is a global essential, trusted and used daily in over 160 countries. This reflects not only the razor’s quality but also BIC’s commitment to making personal care products accessible to everyone.

    BIC has built a robust distribution network that ensures BIC 1® reaches major cities, suburban neighbourhoods, and rural communities, so everyone can enjoy a reliable shave.

    5. A Cultural Icon That Continues to Evolve

    Few products achieve the rare combination of timelessness and modern relevance, yet BIC continues to innovate with razors designed for women and men, combining precision, comfort, and style. 

    Women Shavers: BIC women’s razors feature innovative designs for a smooth, pampering shave. The Miss Soleil® shaver combines local grooming trends with global manufacturing excellence, offering a gentle, precise shave with its triple-blade technology, ergonomic curved flower handle, and pivoting head that follows the body’s natural contours. Its lubricating strip, enriched with Aloe Vera and Vitamin E, provides hydration and skin-conscious care for dry or sensitive skin.

    The BIC Twin Lady offers a precise and gentle shave with its dual stainless-steel blades, a slim fixed head for hard-to-reach areas, and a lightweight, tapered handle for easy control.

    Men Shavers: The BIC Flex 2 is engineered for a precise, comfortable shave. Its dual open-blade design ensures easy rinsing and hygienic shaving with every use, while the pivoting head adapts seamlessly to the contours of the face for a smooth, effortless shave. Enriched with Aloe Vera and Vitamin C, the Flex 2 nourishes and protects the skin with every stroke, delivering both comfort and performance for daily grooming needs.

    Sustainability has also become a key part of BIC’s evolution. Today, handles feature up to 90% recycled content, blades are made with 80% recycled steel, 85% of packaging is reusable or recyclable, and 92% of factory energy comes from renewable sources. This commitment ensures that BIC 1® not only delivers personal care excellence but also respects the planet.

    Blade Excellence

    For over 80 years, BIC has delivered safe, high-quality, and affordable products. Its shaving range continues this promise, combining trust, innovation, and simplicity. Fifty years on, the BIC 1® razor has refined its expertise to deliver enjoyable self-care through simple, smart shaving solutions, earning a place in households across Nigeria and around the world. 

    Looking ahead, BIC remains committed to its legacy of blade excellence, inspiring confidence and care in every shave. As BIC celebrates 50 years of innovation and reliability, it invites both men and women to experience the classic BIC 1®, simple, dependable, always there. One blade. One smooth shave. Made for every unique style. Discover the shave that works for you, your way. 

    Here’s to 50 years of BIC® 1 and to celebrating the razor that just works for you.
    #50YearsOfBIC1 #AllBICAllUnique#50YearsOfBIC1 #AllBICAllUnique

    About BIC 

    A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For 80 years, BIC’s commitment to delivering high-quality, affordable, and trusted products has established BIC as a symbol of reliability and innovation. With a presence in over 160 countries, and over 13,000 team members worldwide, BIC’s portfolio includes iconic brands and products such as BIC® 4-Color™, BodyMark®, Cello®, Cristal®, Inkbox®, BIC Kids®, Lucky™, Rocketbook®, Tattly®, Tipp-Ex®, Wite-Out®, Djeep®, EZ Load™, EZ Reach®, BIC® Flex™, Soleil®, Tangle Teezer® and more. Listed on Euronext Paris and included in the SBF120 and CAC Mid 60 indexes, BIC is also recognised for its steadfast commitments to sustainability and education. For more, visit www.corporate.bic.com and to see BIC’s full range of products, visit www.bic.com. Follow BIC on LinkedIn, Instagram, YouTube and TikTok.

    Press information 

    Faith Ikejiaku

    faith@lsfpr.com

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  • On the 14th of December, the people of Abuja partied like never before as Desperados fueled Davido’s 5Alive Tour with a party energy that matched the star power on stage. It was a mix of two giants as the 001 of Afrobeats, Davido and the favourite party beer for Gen Z, Desperados, created an explosive December experience unlike anything the capital has experienced.

    The atmosphere was electrifying, the crowd unstoppable, and the vibes flawless. With Davido’s commanding stage presence and Desperados’ unfiltered self-expression and unforgettable party energy, the night became a celebration of music, and pure vibe.

    Desperados took center stage during Despe Hour with a standout brand moment, as Big Bimi and Softmadeit energized the crowd with high-impact dance moves and nonstop hype, driving the vibe to a whole new level. The night became an unforgettable experience, with everyone fully immersed in the Desperados moment.

    Abuja was fully locked in, and the energy stayed high all night. Attendees didn’t just watch the show — they clocked the vibe and moved with it. Music, style, and the general atmosphere blended effortlessly, turning the night into a shared experience that felt organic and electric. Desperados truly set the tempo, reminding the city what it means to truly clock the vibe this season. 

    For more updates and event drops, follow @desperadosng across all social platforms.

  • PUBG Mobile has officially concluded its Campus Ambassador Campaign across five major Nigerian universities, marking the end of a vibrant, high-energy initiative that successfully brought gaming culture to the heart of student life. What began as an ambitious plan to shift the battleground from screens to schools has evolved into a lasting community of passionate student gamers, leaders, and creators.

    Spanning several weeks, the campaign activated campuses at the University of Ibadan (UI), University of Benin (UNIBEN), University of Lagos (UNILAG), Lead City University, and the University of Port Harcourt (UNIPORT). Throughout this period, students experienced PUBG Mobile beyond their devices, through immersive on-ground activations that blended competition, community, and culture.

    Across the universities, daily mini tournaments kept excitement alive as students tested their skills, bonded over shared interests, and competed for prizes. These activities culminated in large-scale, tournaments at each campus, drawing crowds of gamers and spectators alike. Beyond competitive play, the campaign featured interschool friendly competitions that strengthened connections between campuses, reinforcing a sense of unity within Nigeria’s growing gaming ecosystem.

    Community hangouts were another defining feature of the campaign. These informal gatherings created safe, inclusive spaces for students to interact, exchange ideas, and celebrate gaming culture together. Through casual gameplay sessions, conversations around teamwork, leadership, and creativity, PUBG Mobile positioned itself not just as a game, but as a platform for connection and self-expression among Nigerian youth.

    At the center of the initiative were the Campus Ambassadors, the students selected for their passion, influence, and drive. These ambassadors played a crucial role in mobilizing their peers, coordinating activities, and representing PUBG Mobile on their campuses. Through hands-on engagement, they gained leadership experience, community-building skills, and professional exposure, all while being rewarded for their contributions.

    Reflecting on the success of the campaign, the Marketing Manager of PUBG Mobile, Jeff Tang, said, “The conclusion of this campus tour is a proud moment for us. What we’ve seen across Nigerian universities is more than enthusiasm for a game, it’s the birth of strong, student-led communities. Our goal was to empower young people to lead, connect, and create around PUBG Mobile, and the response has exceeded our expectations.”

    While the campus tour has officially come to an end, PUBG Mobile’s commitment to student engagement in Nigeria remains strong. Opportunities to become a PUBG Mobile Campus Ambassador are still open to students beyond the concluded activations. Interested students can continue to apply, earn, and take on ambassadorial roles that allow them to lead grassroots gaming communities within their schools.

    Applications to become a PUBG Campus Ambassador are still open. To register, click here

    Reinforcing this continued commitment, Jeff Tang added, “This campaign may have wrapped up on campus, but our journey with Nigerian students is far from over. We are excited to keep welcoming new ambassadors who will carry the PUBG Mobile community forward and shape the future of gaming in Nigeria.”

    The conclusion of the campaign is not an endpoint, but a milestone. It signals the successful planting of roots within Nigerian campuses and the emergence of a self-sustaining student gaming community. The relationships built, the rivalries formed, and the memories created during the campaign will continue to shape how students connect with PUBG Mobile moving forward.

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  • Motherland 2025 is coming soon, and it is guaranteed that you’ll come across different characters at the festival. From people looking for the perfect content to those who “didn’t want to come” but somehow showed up, these are some of the faces you’ll definitely see in the crowd.

    1. The Content Creator

    This one is just there to have fun and take aesthetic pictures and videos for the gram.

    2. The One in a Fit So Good, You Can’t Ignore

    There is a big possibility that you might spend the entire day staring at them, and honestly, we can’t blame you.

    3. The One Who Swore on Their Life They Would Stay Indoors This December

    Lmao. They say that every December.

    4. The Accidental Networker

    These ones came to have fun and forget their life problems, but at the end of the day, they somehow find themselves with the contact of the head of a big company.

    5. The “I was dragged here against my will” Person

    They always tend to have the most fun.

    6. The One Who Came for the Food

    You know what, fair.

    7. The Detty December Veteran

    These ones know every rule that comes with enjoying your December. It’s highly important that you befriend them.

    8. You

    But we already know that.

    If you are interested in seeing these people at the 2025 Motherland Festival, make sure to secure your tickets at: https://motherland2025.com/tickets/

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  • LG Electronics Nigeria transformed Ikeja City Mall into a vibrant hub of technology and lifestyle celebration on December 6 and 7 with the LG Festival of Colours. This dynamic two-day event brought together families, tech enthusiasts, and lifestyle lovers for an immersive experience where innovation met fun.

    The festival turned the mall into a colourful playground featuring interactive product zones, live demonstrations, and engaging activities that showcased LG’s latest in smart home solutions, TVs, and appliances. Guests enjoyed hands-on experiences that highlighted how LG seamlessly blends style, performance, and cutting-edge technology to enhance everyday living.

    A standout feature of the Festival of Colours was the spotlight on LG’s MoodUp Refrigerator and Washing Machine, products that perfectly captured the event’s vibrant spirit. The MoodUp Refrigerator, with its customizable color panels and smart technology, brought a dynamic splash of personality to the showcase, demonstrating how everyday appliances can brighten homes and lifestyles. Meanwhile, LG’s Washing Machine impressed visitors by combining innovation and convenience, reinforcing the brand’s promise of smart, reliable living solutions for Nigerian families.

    These products weren’t just displays; they helped bring the Festival of Colours to life, illustrating how LG’s range integrates style, functionality, and innovation. Just as the festival painted Ikeja City Mall with energy and joy, the MoodUp Refrigerator and Washing Machine embody LG’s commitment to making technology a colourful, engaging part of everyday life for all Nigerians.

    “At LG, we don’t just make electronics, we create experiences,” said Paul Mba, Head of Corporate Marketing at LG Electronics Nigeria. “The Festival of Colours was designed to show that our products are built for how people live today, stylish, fast, smart, and reliable.”

    Beyond technology, the event offered a full range of entertainment, including creative painting spaces for kids, interactive games for families, and exclusive giveaways and shopping deals. The lively atmosphere made Ikeja City Mall the place to be during this year’s festive season, drawing friends, families, and content creators alike.

    “Our goal was simple: to make technology fun and accessible,” said Doris Onwuagba, Head of Digital Marketing at LG Electronics Nigeria. “Judging by the energy and smiles throughout the weekend, we succeeded in delivering not just information, but memorable moments.”

    More than a product showcase, the LG Festival of Colours was a declaration of lifestyle, proving that technology can be engaging, inspiring, and joyous. LG didn’t just bring gadgets to Lagos; they created a celebration of innovation and community spirit.

    For more details about LG Electronics Nigeria and its range of products, please visit www.lg.com/africa.

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  • If you weren’t at Red Bull Spin It Loud last week, oops — you missed a certified Detty December starter pack. Four city champions — DJ Shawn, DJ TGarbs, DJ Kendrick and DJ Kaydee — entered SOL Beach with full confidence and zero mercy. On the 4th December, 2025, Detty December was welcomed with both hands at the SOL Beach for the finale of the Red Bull Spin It Loud showdown.

    With the “One Theme, One Mix” format, the night moved fast: 5-minute openers to test flow, 3-minute second rounds for stamina, and a chaotic back-to-back segment where DJs had to think on their feet before hitting the final freestyle battle.

    The first face-off was pure battle in the best way. DJ Kendrick vs DJ Kaydee went from amapiano heat to Lagos anthems, with hypemen working overtime like their rent depended on it. Kaydee edged it after a wild tiebreaker that had the crowd screaming like NEPA just brought light. Next up, DJ Shawn vs DJ TGarbs — with TGarbs gliding through her sets, serving smooth transitions and vibes that made the crowd forget their December responsibilities.

    Then came the big one — TGarbs vs Kaydee in the finale. From Classic Naija throwbacks to Street anthems to freestyle madness, both DJs fired nonstop. But Kaydee came gun blazing, mixing local hits, international bangers, and sealing the night with a final blow that had confetti flying everywhere. And just like that, DJ Kaydee became Nigeria’s first-ever Red Bull Spin It Loud Champion.

    Detty December has officially begun. If you weren’t there, better shine your eyes for the next edition. Watch this space for more hint about Red Bull’s line up of events. Don’t sleep on it, get your wings ready and active; afterall, Red Bull gives you wiiings…

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  • December in Nigeria is always an experience filled with Owambe weddings, raves, home chilling, hometown trips, and soft life in general. 

    Answer these fun questions to discover which December personality you’re bringing into Y’elloTide.

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  • When Smirnoff Ice stepped into Lagos’ rave scene this weekend, we thought, “Okay, vibes.” But by the time we tried (and failed) to be in five places at once, it became clear, this wasn’t just a brand showing up. This was a full takeover. At this point, it’s only fair to say: Smirnoff Ice is officially the king of Lagos raves.

    From Monochroma to South Social, Vogue Boys, Zero Gravity, and Bioskey’s Playhouse, Smirnoff Ice didn’t just sponsor the moment; it powered it. Every venue had its own personality, its own sound, its own crowd, but one thing stayed constant: an ice-cold Smirnoff Ice in hand, in frame, in vibe.

    At Monochroma, the energy was intense and immersive. Dark rooms, heavy bass, bodies moving in sync. And cutting through the heat? Smirnoff Ice Original, crisp, familiar and refreshing. It became the pause between dance sets and the perfect reset before diving right back in. For those who wanted an extra kick, Smirnoff Ice Guarana came through like a second wind, matching the pace of the music and the adrenaline in the room.

    South Social flipped the switch into something cooler and more laid-back. Golden-hour energy, good conversations, softer lights, but still just as much movement. Here’s where Smirnoff Ice Pineapple had its moment, sweet, tropical, and made for slow sips, soft laughter and long chats by the bar. The Smirnoff Ice cocktails? Elite. Citrusy, refreshing, and dangerously easy to go back for “just one more.”

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    Vogue Boys was unapologetically bold. Fashion, flash, attitude. Every corner was content. And right in the middle of mirror selfies, fit checks and slow-motion dance videos were cans of Smirnoff Ice Original, Guarana and Pineapple, casually becoming part of the aesthetic. The cocktail bar stayed busy, and honestly, no one was mad about it.

    At Zero Gravity, reality got a little blurry (in the best way). The music felt endless, the lights hypnotising, and the crowd completely locked in. Smirnoff Ice Guarana became the rave’s best friend, keeping spirits lifted and energy sky-high. Pineapple added sweetness to the madness, and Original remained the anchor of the night.

    Then came Bioskey’s Playhouse, chaotic in a good way, creative, unpredictable and absolutely perfect. It was pure release. Freedom in its loudest form. And Smirnoff Ice was there, holding the centre together while everything else went wild. The cocktails were a crowd favourite here too, pulling people back to the bar again and again.

    Across five raves, one truth became impossible to ignore – Smirnoff Ice didn’t blend in; it stood out. In hands raised to the ceiling. In the content flooding timelines. In the little breaks between songs. In the big drops on the dancefloor.

    Lagos raved. Smirnoff Ice ruled. And honestly? We’re still recovering… but in the best way possible.

  • Abuja is about to come alive in a powerful way as Heineken prepares to deliver one of December’s most anticipated concert moments. As part of the Legendary Christmas campaign powered by Nigerian Breweries Plc, the global premium beer brand is partnering with Davido’s 5ive Alive Tour, holding on Sunday, December 14 at Eagle Square, Abuja, and the city is already buzzing with excitement.

    Known for consistently elevating music and cultural experiences, Heineken is set to bring its signature refreshment and world-class energy to the heart of the capital. With Davido headlining, fans can expect an explosive night of performance, electrifying stagecraft, and the kind of unforgettable December magic that only Heineken can fuel.

    Beyond the music, attendees can look forward to immersive Heineken touchpoints, premium engagement zones, and the refreshing Ahhh that defines every sip of Heineken. We also have tickets available for fans, ensuring more people can be part of the excitement. As Abuja counts down, one thing is clear — this isn’t just another concert. It’s a full Heineken experience.

    Abuja, get ready. A legendary night is loading.

    To keep up with Heineken’s Legendary Christmas during this festive season, follow @heinekenng on Instagram.

  • Heineken is raising the bar this festive season with a high-energy lineup that brings together music, culture, and unforgettable live experiences. Unveiled at the Nigerian Breweries Legendary Christmas Press Cocktail, the organization — whose intention for the festive season is to celebrate, inspire, and strengthen community during the festive season — announced three major touchpoints that will define Heineken’s December presence as part of the Legendary Christmas campaign: Detty Dec Fest, the sponsorship of global superstar Davido’s 5ive Alive Tour in Abuja, and its return as the official beer partner of the biggest concert this Christmas, Flytime Fest in Lagos.

    Detty Dec Fest, running from December 7th to 31st and already in full swing, will feature Heineken’s refreshing presence across its month-long activities, offering fans multiple opportunities to connect with the brand throughout the festive period.

    The brand will also set the rhythm for December in Abuja with Davido’s 5ive Alive Tour. Happening on Sunday, December 14th at Eagle Square, Abuja, Heineken will bring its signature vibrancy to power electrifying performance and a premium concert experience for fans across the Nation’s capital. 

    From Monday, December 22 to Thursday, December 25, Heineken will power Flytime Fest at the Eko Convention Center, the annual cultural celebration that sets the rhythm for December in Lagos. This year’s lineup features Flavour on Day 1, Olamide on Day 2, Asake on Day 3, and Davido closing out the festival on Day 4, Christmas Day. Across all four days, consumers can expect immersive brand moments curated the Heineken way—smooth, refreshing, and designed to keep the energy high from start to finish.

    Speaking at the press cocktail, Sandra Amachree, Head of Marketing and Communication, Nigerian Breweries Plc, said: “Heineken has always been at the heart of cultural moments that connect people, and this December we’re proud to elevate the festive energy on two of the biggest stages in Nigeria. From Abuja to Lagos, we’re committed to delivering world-class premium experiences that celebrate music, creativity, and the refreshing taste that Heineken is known for.”

    With three major platforms, Nigeria’s biggest talents, and the distinctive refreshing taste of Heineken, this December is set to be truly legendary. Powered by Nigerian Breweries, Heineken invites consumers nationwide to join in the festivities and experience a Legendary Christmas.

    To keep up with Heineken’s Legendary Christmas during this festive season follow @heinekenng on Instagram

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