The prestigious Ojude Oba Festival returns on June 8, 2025, to Ijebu Ode — and this year, Orijin steps in as the headline alcoholic beverage sponsor, promising a celebration deeply rooted in culture, pride, and Afro-urban flair.
Let’s look at some of the things to look forward to at the most talked-about festival in 2025:
1. Sultry Soul Snatching Orijinal Night
As the sun sets on June 7, Orijin is lighting up Ijebu Ode with its headline experience: Orijinal Night. An evening of all the dreamy owambe vibes where tradition meets big-stage energy.
Live music, free-flowing Orijin, cultural heat, and enough rhythm to make you dance without cares or worries. Whether you’re there for the roots or just the records, this night is for the culture.
2. The Music Lineup Is Straight Lit – Saheed Osupa, 9ice, Many More
We’re not joking. The lineup is eclectic; there will be Fuji, Apala, and Yoruba classics that’ll make your spirit high.
Let’s start with the legends: Saheed Osupa will be delivering pure Apala & Fuji goodness with that signature spiritual voltage, 9ice will be repping with that Alapomeji flavour and his street credibility. Reminisce for sure is bringing bars, while Abey & Awesome are bringing energy.
3. The Orijinal Village Is Where the Party’s At
The name says it all. This is Orijin’s home base in Ijebu Ode for the Ojude Oba, but no, it won’t be just about beer. Expect games, chill zones, branded corners, photo booths, small chops, gist circles, and the perfect spot to hang with your regberegbe or toast with strangers who feel like family.
It’s the kind of place where you stop by for five minutes and end up staying till the talking drums kick in.
4. Drip, Steeze, and Regalia That Speak Culture Fluently
Ojude Oba is basically the High Fashion Gala of Yoruba land, where everyone is a star, and Orijin is there to toast the steeze. From coral beads to sky-high geles, agbadas with attitude to horsemen in full-on royalty. This is where ancestral drip meets modern slay.
Spoiler: Be on the lookout for Orijin-branded looks and accents that will be part of the Ojude Oba steeze this year.
5. Royalty, Regberegbe, and That Iconic Horse Parade
The parade is where it all comes together: age-grade squads marching in unison, adorned in full Yoruba splendour.
Horses decked out. Riders up and regal. Brass bands echoing down the road. It’s the heartbeat of Ojude Oba. And right amid all this cultural magic? Orijin, standing proud with the people, celebrating the roots with them with every step.
6. Toasts, Free Drinks, and Photo Moments for the Culture
Again, the intention to keep everyone joyful is crystal clear. There’ll be free Orijin moments, branded lounges for chilling, and immersive photo booths for you to capture your outfit, your crew, and your vibe in full cultural glory. Every toast at Ojude Oba 2025 will taste like roots, rhythm, and pride.
7. That Deeply Rooted, “We Belong Here” Feeling
More than the music. More than the drip. What Orijin is really offering is that feeling of being seen; of having your culture not just represented, but respected and celebrated.
From the first sip to the last photo, you’ll know that this is a homecoming. So, what is it going to be?
Will you be told, or will you be there?
