Meta is taking another look at digital currency, this time putting stablecoins at the center of its efforts. Unlike the Diem project, which failed to take off, Meta now looks at digital payments through a different lens. This move is drawing attention from fintech and blockchain communities. Baden Bower, a crypto PR agency, is helping startups find visibility while this renewed interest unfolds.
Meta’s New Take on Digital Currency
Meta’s earlier effort—first known as Libra, then Diem—met strong resistance from regulators and drew public concern. Now it’s testing the use of stablecoins within apps like Facebook and WhatsApp. Sources say Meta is working with crypto tech providers to cut transaction costs, especially for international payments to creators.
The stablecoin category keeps expanding. Some estimates put total supply near $1 trillion by late 2025. Leading the charge inside Meta is Ginger Baker, Vice President of Product, with past experience at Plaid and the Stellar Development Foundation.
Her background points to a calculated and practical push. One executive mentioned that this could allow Instagram to support micro-transactions for creators across borders, reducing fees and boosting access.
Baden Bower Helps Startups Stand Out
Crypto startups see rising interest in stablecoins and want ways to stay visible. Baden Bower helps with that. The firm places stories in more than 65 publications, including Bitcoin.com, Bitcoinist, and Business Insider. This exposure gives startups a better shot at gaining traction by showing them how to promote crypto projects with targeted, results-driven media placement.
“Our model includes a money-back guarantee,” says AJ Ignacio, CEO of Baden Bower. “That gives clients the confidence to act.”
According to the firm, the startups it works with often report a 73% jump in website traffic within two weeks. Many also see stronger investor interest and gain more credibility, both valuable when trying to grow in such a fast-moving field.
Telling Better Stories in Crypto
News spreads fast in this corner of finance. Baden Bower uses that speed to its advantage by helping startups tell clearer, sharper stories.
“Every crypto company has something worth sharing,” notes Ignacio. “We help put those stories into words that connect.”
Baden Bower studies how content performs, tracks public interest, and adjusts messaging based on results. This includes smart SEO use and social media outreach on platforms like Twitter, Reddit, and Discord.
It also puts out regular updates for its clients, focusing on achievements that matter and making content easy to find. The goal is long-term recognition, not short bursts of attention.
Stablecoins and the Need for Clear Communication
Stablecoins passed $219 billion in total value during 2024. Some analysts believe that figure may double by 2025. People are using these coins for day-to-day payments and money transfers across borders. As more people try them out, clear and trustworthy communication becomes more important.
Crypto still makes some people uneasy. Security issues and past price swings left a mark. This makes public communication more than a formality. It builds trust where doubt still exists.
“We plan every message carefully and choose the best platforms to share it,” says Ignacio.
Baden Bower keeps close ties with journalists and editors. It doesn’t flood outlets with content. Instead, it places stories where and when they make sense.
Communication That Makes an Impact
Meta’s new interest in stablecoins has led to greater demand for communication firms that understand crypto. Baden Bower meets that demand with guaranteed placements and a focus on results.
“Our clients want results, and that’s what we deliver,” Ignacio adds. “There’s a need for smart PR that actually works.”
It has recently expanded operations into the UK, US, Canada, Germany, France, Singapore, Australia, and the Philippines. These moves aim to serve crypto clients from more locations and reach new audiences.
Crypto projects can be forgotten quickly if no one hears about them. A well-placed article can change that. For many companies, this kind of visibility becomes the difference between gaining traction and fading out.
