In a world often dominated by trends and social expectations, The Glenlivet is launching a powerful new movement titled “Live Original”. As the brand’s first-ever Africa-wide campaign, it serves as a bold celebration of individuality and the beauty of taking the “unexpected path”. This isn’t just about whisky; it’s about a lifestyle defined by the courage to stand out and stay true to one’s own story.

The campaign is brought to life by three of the continent’s most recognizable and respected figures: Ebuka Obi-Uchendu, Farooq Oreagba, and Osas Ighodaro. These Brand Ambassadors were chosen because they represent the “pioneering spirit” that defines the modern African experience. Whether through creativity, media, or business, these individuals have consistently chosen originality over the status quo, making them the perfect faces for a campaign that encourages consumers to “choose the unexpected”.

The creative centerpiece of the launch is a hero film that uses dynamic reverse-storytelling. This visual journey takes the viewer back in time, tracing the path of achievement to the exact moment an original idea was born. It’s a poetic reflection of The Glenlivet’s own history, which began with a spark of rebellion and innovation in Speyside. The film’s message is clear: every great legacy begins with the decision to be original.

The campaign’s reach extends beyond the screen into the streets with striking OOH portraits. These visuals pair the “Live Original” tagline with images of the ambassadors that radiate confidence and refinement. For the modern consumer, this campaign offers an invitation to join a community that values authenticity. It honors the legacy of George Smith, the man who dared to do things differently, and translates his spirit for a new generation that is ready to follow no one. By embracing “Live Original,” The Glenlivet is not just selling a premium spirit; it is championing the spirit of a continent.

About Pernod Ricard Nigeria

Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits.

Pernod Ricard holds a comprehensive portfolio of premium and luxury brands, with 16 out of the top 100 spirit brands in the world, including Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagram’s Imperial Blue Whisky, Imperial Black Whisky, Absolut Vodka, Ballantine’s Blended Scotch Whisky, Chivas Regal, The Glenlivet Scotch Whisky, Inverroche Gin, Olmeca Tequila, Malibu Liqueur, and GH Mumm Champagne.

About The Glenlivet

Founded in 1824 by George Smith, The Glenlivet is the original Speyside single malt Scotch whisky. Known as the “single malt that started it all,” the brand is built on a legacy of progress, refinement, and the courage to do things differently. George Smith’s trailblazing approach to crafting whisky in the Speyside region established a standard of excellence and a mindset rooted in a simple truth: The Glenlivet is made to follow no one.

Today, The Glenlivet continues to lead the category by encouraging consumers to “Live Original”. This modern philosophy serves as a bold call to choose authenticity over expectation and to embrace the unexpected path. Whether through its signature smooth flavor profile or its pioneering campaigns, The Glenlivet remains a symbol of confidence for those who value originality and the spirit of personal progress.

For more information, visit theglenlivet.com or follow us on social media @TheGlenlivetNG and #TheGlenlivetNG #LiveOriginal.