From June 23 to 29, 2025, leading dermatological skincare brand La Roche-Posay will host a skin-focused pop-up activation at Ikeja City Mall, Lagos, spotlighting its Anthelios sun protection range — including the new Anthelios Anti-Pigment Fluid — and the Mela B3 Serum for dark spot correction.
Set in one of Lagos’ busiest retail hubs, the activation brings the La Roche-Posay experience closer to consumers, offering an engaging, in-person opportunity to explore dermatologist-developed skincare in a dynamic, interactive environment.
In line with the brand’s mission to make expert skincare more accessible, the pop-up will feature scheduled skin consultations with certified Nigerian dermatologists Hilary Rodriguez-Taiwo, Dr. Onyilimba Adaora, and other qualified skincare consultants. Attendees will gain personalized skincare advice, discover solutions to common skin concerns, and leave with science-backed insights into building effective routines.
Visitors can look forward to:
- Personalized skin consultations with certified dermatologists and skincare consultants on scheduled days, offering expert advice on hyperpigmentation, sun protection, and sensitive skin.
- Hands-on discovery of hero franchises — including the new Anthelios Anti-Pigment Fluid, the Mela B3 Serum, and more.
- Exclusive product discounts on Wednesday, June 25, 2025.
- Product sampling and giveaways.
- An interactive game experience with instant skincare prizes and branded merchandise.
Speaking ahead of the activation, a representative of L’Oréal Dermatological Beauty, Nadia AMASA said:
“This pop-up reflects our commitment to advancing skin health awareness through education, access, and dermatologist-backed solutions. La Roche-Posay’s Anthelios and Mela B3 lines have set a new standard for clinically effective skincare in photoprotection and pigment correction, especially for skin of color. We’re excited to connect directly with Nigerian consumers in a setting that’s both informative and engaging.”
This activation gives Lagos consumers direct access to dermatologist-developed products and trusted skincare education — making effective skin health solutions both practical and accessible.
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