Lagos, Nigeria – The third edition of the Jameson Distillery on Tour (JDOT) has officially concluded, leaving a lasting impression on Lagos’ pop culture scene. From September 26th to October 1st, 2025, thousands of whiskey enthusiasts, music lovers, and foodies gathered at Orange Island to experience a unique fusion of Jameson’s legacy and Lagos’ vibrant energy. Jameson Distillery on Tour is a celebration of community, craftsmanship, and culture. This year’s edition exceeded expectations, as Jameson brought its 244-year-old heritage of distilling excellence to life through immersive experiences that delighted every kind of guest.
Inside the World of Jameson
From the moment attendees stepped inside the beautifully designed space at Orange Island, they were pulled into Jameson’s universe. Every detail from the décor to the interactive displays reflected the brand’s commitment to craftsmanship and authenticity.
Guests were welcomed with personalised whiskey tastings led by Jameson brand ambassador, who shared the fascinating history and flavors of the legendary triple-distilled Irish whiskey. Those who completed the full distillery tour received a special certificate, officially recognizing them as “Certified Jameson Irish Whiskey Lovers.”
Beyond the tastings, the space came alive with interactive games that brought people together in true Jameson fashion. Guests enjoyed Ludo, Chess, Ayo, Snakes and Ladders, Scrabble, Snooker, Building Blocks, and a Luck Charm corner where winners walked away with exclusive Jameson merchandise, bottles, and chocolates. It was a joyful mix of play and connection, perfectly embodying Jameson’s community spirit.
A Diverse Lineup of Experiences
The Jameson Distillery on Tour 2025 delivered five days of unforgettable experiences, blending music, fashion, art, games, and culture to create a holistic celebration of creativity and community.
Day 1 kicked off with WAF & Street Souk After Dark, an energetic fusion of skating, fashion, and music. Guests enjoyed electrifying DJ sets, vibrant hypemen, and street-style performances that set the tone for the week. Day 2, MIA & Vogue Boys turn Orange Island into a nostalgic playground of games, fashion, and music. From waterpark fun to headline sets by DJ Neptune and Niniola, it was a day of movement, creativity, and high-energy vibes.
Day 3 brought Afrovibes, a soulful celebration of street culture featuring intimate live music, busking-inspired performances, and dynamic sets from Lagos’ rising stars. Day 4 came alive with Afro Jam, held in collaboration with Deeds Magazine and featuring the 65 Creatives Exhibition. The all-female lineup led by artists like Lady Donli, Layefa, and FIMI blended art, music, and empowerment into an inspiring evening.
Day 5 closed the tour in grand style with the Mainland Block Party Independence Music Concert, headlined by Sarz and Tyler ICU, with surprise appearances from Odumodublvck, WurlD, and Victony, Ciza, bringing the crowd to its feet in celebration of Nigerian independence.
The Community Comes Together
Jameson Distillery on Tour has grown into a movement that unites diverse communities through a shared appreciation for whiskey, music, food, and creativity. This year’s edition honored Jameson’s rich heritage while celebrating Lagos’ ever-evolving culture, a seamless blend of tradition and contemporary expression.
“Creating unique connections has always been important for Jameson Whiskey,“ said Evane Chenuet, Marketing Director at Pernod Ricard Nigeria. “This year’s Distillery on Tour deepened our bond with Nigeria’s creative community by offering guests multiple opportunities to connect, learn, and immerse themselves in the world of Jameson.”
As Lagosians reflect on five days of memorable experiences, one thing is clear: Jameson Distillery on Tour has solidified its place as a cornerstone of the city’s cultural calendar. Whether it was the music, the whiskey, the skating, the art, or the games, everyone left with a story, which is what Jameson has always been about.
For those who missed out, follow @jamesonngr for updates and join the conversation with #Jamesondistilleryontour #Mustbeajameson #JamesonNGR.
