On June 2nd, 2026, Infinix brought one of its most anticipated product launches to 3cHub on Awolowo Way, Ikeja, gathering interested guests to experience the latest entry in its HOT series, the Infinix HOT 70.

Infinix set up a functioning fridge and a standby electric cooker on-site, using both to demonstrate the Thermo Orange variant’s temperature-responsive rear panel in real time. When cooled, the device turns to a darker Quiet Orange shade. If exposed to heat, it becomes a brighter Playful Orange tone. The setup was so eye-catching that it made the technology practically impossible to ignore.

The stall at 3cHub was brimming with other HOT 70 variants, including the Quiet Violet and Green Texture options, but the fridge kept pulling people back, of course. It turned a product specification into a live experience, which was clearly the point of it all.

Among the guests were celebrities including Elozonam, Neo Akpofure, and Stan Nze, who got hands-on time with the device. Conversations on the floor mostly centred on reactions to the colour-shift feature and the phone’s DIY personalisation capabilities.

With the HOT 70, Infinix is letting its product do the talking for them, and a refrigerator turns out to be pretty compelling to make a point.