When Ejiofor Akujieze, a small-scale grocery seller from Plateau State, walked into the Golden Morn Golden Hunt Final Draw on Friday, April 24th, he had no idea his life was about to change completely. By the time the evening was over, he was ₦5 million richer.
The Golden Morn Golden Hunt Final Draw was held at Nestlé’s Head Office in Ilupeju, Lagos. It was the grand finale of a nationwide campaign that rewarded everyday Nigerians.
What was the Golden Hunt all about?
Launched in January 2026, the Golden Morn Golden Hunt was built around a simple, brilliant idea: buy a pack, find a code, win a prize. The campaign was tied to Golden Morn’s smaller, more affordable pack sizes. It makes it easier for everyday Nigerians, whether in Lagos, Jos, Kano, or Port Harcourt, to participate without spending big.
The result is over 200,000 entries rolled in from across the country, seven draws were held, and a total of 16,324 winners emerged.
The Grand Prize
“It came as a shock to me. I won ₦5 million, and it will go a long way. I am very grateful.” Ejiofor Akujieze says about his plans to use his winnings to expand his business.
This is another proof that this campaign reached exactly who it was meant to reach.
Other Prizes Were No Joke
There were cash prizes ranging from ₦10,000 to ₦1 million, iPhones, MacBooks, 55-inch televisions, washing machines and airtime rewards.
The Brand Speaks…
Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, captured what the campaign was really about. He noted that Golden Morn has long been part of everyday Nigerian family life, and the Golden Hunt was about giving both loyal and new consumers a chance to experience the brand in a way that’s rewarding and accessible. It’s more than breakfast for Golden Morn.
Wassim Elhusseini, Managing Director and CEO of Nestlé Nigeria, went further, pointing to the human stories behind the wins as the real measure of success. For him, it’s about the tangible difference those winnings make in people’s lives. And if Ejiofor Akujieze’s reaction is anything to go by, the campaign delivered on that promise.
Why this Campaign Is a Success
Consumer promo that designs itself around affordability on purpose wins big like Golden Morn. By linking the entry to Golden Morn’s smaller pack sizes, Nestlé ensured the Golden Hunt was affordable for everyone who could buy in bulk. It was an inclusive campaign, and that’s exactly why it reached corners of the country.
What’s next?
Golden Morn remains one of Nigeria’s most trusted cereal brands. Looking at how the Golden Hunt turned out, the brand isn’t slowing down on finding creative, meaningful ways to connect with the customers and families who have made it part of their mornings for generations.
Until the next campaign, there are 16,324 reasons to believe that sometimes, breakfast really can change your life.
