Football viewing in Nigeria has always gone beyond the screen, it lives in chants, spontaneous drums, shared reactions and the unmistakable electricity of fans gathered in one space. Goldberg is tapping into that culture with the Festival of Drums & Lights, a premium match viewing experience designed to meld football, sound, rhythm and communal energy into one immersive setting.

Scheduled to hold on Saturday, January 10, 2026, by 3PM at the Ministry of Youth (Pako Field), Awe Close, Dopemu, Lagos, the event will bring together football fans, music lovers and culture enthusiasts for an elevated take on the traditional viewing party as supporters gather to watch Nigeria compete in the quarter-finals.

Guests can expect a carefully curated environment with live drums, dynamic lighting and large-screen match viewing to mirror the intensity and excitement of a stadium atmosphere. The festival will also feature live performances by Zlatan, Mavo and Isegun Johnson, adding layers of music and energy to the experience and reinforcing the connection between sport and contemporary culture.

The Festival of Drums & Lights reflects Goldberg’s ongoing focus on celebrating authentic fan experiences and cultural expression. The brand is creating a space where fans are not just spectators, but active participants in the atmosphere that surrounds the game.

Set against the backdrop of Lagos’ vibrant football culture, the event promises an experience that goes beyond the final whistle, capturing the rituals, passion and unity that define football gatherings across the country.