When Leadway introduced “No Looseguard”, it didn’t land like a typical sales campaign because Nigerians saw themselves in it. The language was relatable, conversations started, and finance suddenly felt closer to everyday Nigerian life. It was proof that when you speak people’s language, they listen.
Now, Leadway is raising the bar once again.
With the Inside Life series, the brand steps into new territory, becoming the first financial services brand in Nigeria to tell money stories through a full animated series.
Sounds wild, right? That’s exactly the whole point.
Finance.
Storytelling.
Animation.
All in one series.
Set in Compound 42, a lively Lagos neighbourhood that feels instantly familiar, the series mirrors everyday Nigerian life in all its chaos and humour. It’s the kind of place where one small issue can quickly turn into a full discussion involving neighbours, family members, and plenty of unsolicited advice.
The series features four relatable characters trying to survive adulthood in real time – work pressure, side hustles, family expectations, and emergencies that don’t wait for payday. It’s the typical Nigerian life in animated form.
But beneath the humour and everyday drama, Inside Life teaches financial lessons without sounding like a lecture. In short, engaging episodes, viewers see familiar situations play out and understand how better planning could change the outcome — no long explanations, no financial jargon, no pressure.
Health insurance, investments, pensions, asset management — Leadway’s solutions show up naturally within the stories, helping characters stay one step ahead of life’s surprises.
And between the laughs and the “this has happened to me before” moments, you pick up lessons that could help you avoid unnecessary stress and last-minute panic.
Inside Life proves that finance doesn’t have to be boring or complicated to be effective.
It can be simple.
It can be entertaining.
And most importantly, it can feel like real Nigerian life. So if you haven’t seen it yet, head over to YouTube and binge-watch Inside Life. You’ll laugh, you’ll relate, and you might find yourself shouting, “Ah! I should have watched this earlier.”
