• 9 Memes That’ll Hit Close to Home If You’re Nigerian and a Creator

    “Be a content creator,” they said. “It’ll be a wild ride,” they never said.

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    One minute, you’re on social media because you want to connect with the world. Then something fun happens: you gain traction on your social media account(s), slowly building strong communities. 

    All of a sudden, the mood changes. Then the thought of monetising the account starts to form. 

    But being a creator comes with its set of wins, rules, and struggles. If you’re on this journey, you’ll definitely be familiar with the following:

    1. When you find a monetisation programme that’s not available to Nigerians 

    Is this how I’ll make it out of the trenches? Why show me a treasure I cannot possess?

    2. And you also discover that creators abroad earn more in ad revenue

    Something something CPM? More like “Can’t Pay Me.”

    3. When you pitch a collaboration idea to a brand and they offer to pay you

    Oh, it’s this nice here? Why didn’t anyone tell me earlier?

    4. You, making a list of brand managers to pitch

    I’ll find you, and I’ll pitch you. Please spend your money on me. 

    5. But when they reach out to you first 

    You have taste. What can I do for you?

    6. You, when a brand that has repeatedly contacted you without closing the conversation, hits you up again 

    Hey big head? Bye please. 

    7. When you are close to a follower milestone but you start to lose followers

    Not your followers becoming your opps. Do better; I need to update my rate card, please.

    8. The momentary panic that hits when you lose access to your account

    It must be a bad dream. It is a bad dream.

    9. You, when you find a monetisation path that just works

    I’m on another level now. Talk nicely to me.


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    About the Authors

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.