From Lagos to the world, Felabration 2025 was more than just a tribute to the legend Fela Anikulapo-Kuti. It was a week-long celebration of originality, sound, and Nigerian pride. Held in the buzzing heart of the city, the festival brought together music lovers, creatives, and culture champions in honour of Afrobeat’s pioneer.
Right at the centre of it all was Orijin, boldly repping its My Roots, My Power mantra. Whether through taste, dance, or connection, Orijin elevated the experience.
Here’s how the brand turned up the flavour at Felabration 2025.
A Lounge Where Culture Met Flavour
At the Orijinal Lounge, festival goers were treated to complimentary Orijin cocktails made with locally inspired herbs and fruits. The bittersweet blend paired perfectly with the highlife, afrobeat, and energy in the air, creating a fusion of flavour and culture that had people coming back for refills.
Tradition at the Centre Stage
Orijin brought the rhythm to the mix of cultural performances and contemporary dance crews. From Yoruba bata drummers to freestyle dance-offs in front of the Orijin stage, the energy was raw and infectious.
There was even a surprise masquerade crew appearance that had the crowd shaking in the best way. Each performance wasn’t just entertainment; it was storytelling through sound and movement.
Everyone Wanted a Picture
If you didn’t take a picture at the Orijin stand, did you even attend Felabration?
Decked out in vivid green, the Orijin space wasn’t just a chill zone. It quickly became the go-to stop for festival fashionistas and anyone who wanted that perfect shot.
Where Every Moment Was a Vibe
It wasn’t just about sipping and dancing. The Orijin stand buzzed with energy from trivia challenges to branded merch giveaways. They made sure no one left empty-handed.
A Celebration with Meaning
Beyond the fun, Orijin used its platform to honour Fela’s legacy. Spoken word artists and young creatives shared powerful performances about what it means to be Nigerian, to be original, and to stay rooted in culture. It was deep, moving, and unforgettable, the kind of moment that reminded everyone why Felabration exists.
One Brand, Infinite Vibes
From flavour to fashion, Orijin brought the deeply rooted energy that Felabration has stood for since day one. At Felabration 2025, it wasn’t just a brand; it was an orijinal celebration of Nigerian culture.
