There’s a quiet revolution happening in the Nigerian dairy space, and it smells (and tastes) like Zayith.
For Chidimma Uzoma, founder of Zayith yogurt, this wasn’t just about making another drink; it was about creating something that feels distinctly Nigerian, yet world-class. Since its launch in 2018, Zayith has gained attention for its clean aesthetic and storytelling.
Zayith started as a passion project born out of the desire to help consumers live a more quality life by providing them with truly healthy and great-tasting dairy products.
Today, it’s fast becoming one of the most exciting new brands in the food and wellness scene.
“I wanted to make yogurt that doesn’t feel mass-produced, one that feels human,” Chidimma explains. “Something fresh, something clean, something that connects.”
And that’s exactly what Zayith does. Its new lineup, Mixed Berries, Strawberry, Mango, and Vanilla, balances smooth texture, subtle sweetness, and honest ingredients. It’s yogurt made for people who care about what they put into their bodies, but who still want flavour and fun
This isn’t your regular yogurt brand. Zayith’s messaging is rooted in optimism and self-belief, a reflection of its founder’s journey. “When we say your freshness is valid, we mean everyone deserves to feel good, physically and emotionally,” Chidimma adds.
Zayith’s new campaign introduces more than just yogurt; it’s a lifestyle moment. Think early morning commutes with a chilled bottle, gym sessions where flavour meets fitness, and mid-day office breaks that taste like a reward. It’s wellness without the pressure.
But beyond the creamy taste and aesthetic packaging, Zayith is grounded in something deeper – trust. Every bottle tells a story of transparency: small-batch production, clean ingredients and an obsession with quality that customers can literally taste.
“People deserve to know where their food comes from,” says Chidimma. “We’re proud to work with local fruit farmers and contribute to Nigeria’s growing food economy.”
It’s no surprise that Zayith is quietly building a cult following online. On Instagram, people are pairing it with granola and sharing “what I eat in a day” clips. On X, lifestyle creators are raving about how “it just feels different and what it does for the body down to vaginal health and general fitness” The brand is connecting with a younger audience that values self-care, wellness, and vibes, not just another drink.
Beyond taste, Zayith is pushing boundaries in how Nigerian food brands connect with younger audiences. Through creative influencer collaborations, brand storytelling, and community activations, it’s building something bigger than a drink; it’s building a culture.
As the brand rolls out its new line of yogurts, one thing is clear: Zayith isn’t chasing trends. It’s defining them.
Follow Zayith on Instagram and X (@ZayithYogurt) to join the growing movement and maybe, your new morning ritual.#Zayith #TasteWholesome #MadeInNaija #DrinkFreshLiveFull
