Let’s be honest, “God when” has now turned into an anthem in Nigeria. Everywhere you turn, somebody is whispering it under their breath at weddings, at workplaces, and on so many other occasions. We’ve romanticized waiting for things to be dropped on our laps, and it’s starting to look like a strategy.

But the truth is, life doesn’t reward waiting. It rewards pressure, energy, INTENSITY! The kind that makes opportunities stop forming and finally pay attention to you.

Here’s why you need to turn down the “God when” and turn up the INTENSITY:

1. Life is not moved by vibes

You can manifest from now till next year, but without motion? Omo, it’s just daydreaming with background music.

2. Luck is overrated

It’s not that you’re unlucky. You’re just not consistent enough to make results stick. Intensity makes you a magnet.

3. Bare minimum brings bare minimum

You heard that right! You’re giving half-energy and expecting full rewards. Life doesn’t do “buy-one-get-one-free”.

4. Weak energy attracts wahala (trouble)

When you’re slow and shaky, problems relax. But when you show up with intensity, they start packing their bags and run away.

5. Mistakes don’t mean you failed

With intensity, errors are raw materials and free bricks for your next big building.

6. Time will not pity you

While you’re waiting for perfect timing, someone else is already collecting the reward. Meuveeee!!!

7. People rate seriousness, not sympathy

Nobody bets on vibes. People only invest where they can smell fire. People take you seriously when your work is too sharp to ignore. 

8. Faith still needs fuel

Yes, pray. But even the scripture said faith without works is dead. Intensity is the  “works” part.

9. The sidelines are already crowded

Everybody is waiting. Intensity drags you off the bench and throws you into the game even if your jersey is still rough.

10. Ten years will snitch on you

The future you, is watching closely. Will they clap, or will they “mtchewww”? The answer depends on how intense you get today.

It is high time you stopped asking when and started asking how. Stop waiting for life to hand you soft landings. Apply some pressure. Show up sharp. 

Be intense! Because in the end, the world doesn’t remember who waited, only who moved.


For 10 years, Intense Group has been at the forefront of marketing technology, using data, AI, and agile systems to deliver measurable results for brands. Operating from Nigeria and the UK, the agency celebrates a decade of unlocking exceptional growth for businesses and continues to expand the frontiers of digital transformation, creativity, and performance marketing.

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